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Taking Care of Business
 Tools and Tech for Running your Freelance Business




           www.journoadvice.com
            @anthony_caruana
What are you?

  You might think you’re
 writer - but you’re not.
You’re a business that sells
          words
Freelancing is hard
  Working                Running the Business
  Running the Business   Working
Freelancing is hard
   Working                Running the Business
   Running the Business   Working




Which are you?
CEO




Finance        Marketing   Operations      HR




          IT           Legal       Sales
You
Operations
Marketing
  Legal
  Sales
   HR
    IT
 Finance
  CEO
You
Marketing
Operations
 Finance
 Legal
  Sales
   CEO
   IT
    HR
CEO

   HR

Operations

 Finance

  Legal

    IT

  Sales

Marketing
CEO

   HR        Spend time looking at
Operations   the big picture.
 Finance     Don’t look at how
  Legal      you’re doing things -
    IT       look at what you’re
  Sales      doing.
Marketing
CEO

   HR        Set goals and have a
Operations   plan
 Finance     1 - Survive
  Legal
             2 - Live well
    IT

  Sales
             3 - BHAG (big hairy
             audacious goal)
Marketing
CEO

   HR

Operations   Pay yourself a regular
 Finance
             salary
  Legal      Treat yourself as an
    IT       employee
  Sales

Marketing
CEO

   HR        Superannuation
Operations
             Payroll
 Finance
             Holidays
  Legal

    IT       Training and
  Sales
             development
Marketing
CEO

   HR
             Organising your time
Operations   Whatever system
 Finance     works - stick to it
  Legal      Allocate time to each
    IT       major business
  Sales      function
Marketing
CEO

   HR
             Separate personal and
Operations   business accounts
 Finance
             Suggest income
  Legal
             account, tax account
    IT
             and separate credit
  Sales
             card
Marketing
CEO
             Lots of tools out there
   HR

Operations
             Most are designed for
 Finance
             bookeepers/
  Legal
             accountants
    IT       Find what works for
  Sales      you and get your
Marketing    accountant to fit you
CEO

   HR        Solicitor
Operations
             Alliance
 Finance
             Ask friends in the
  Legal
             business
    IT

  Sales
             Read contracts
Marketing
CEO

   HR

Operations   http://
 Finance     journoadvice.com/tag/
  Legal      contracts/
    IT       Not legal advice

  Sales

Marketing
CEO

   HR

Operations

 Finance

  Legal

    IT       Get what works for
  Sales      you
Marketing
CEO

   HR        Cloud services - just
Operations   about every app on
 Finance
             your desktop has a
  Legal
             cloud equivalent
    IT       Cloud is a new way to
  Sales      outsource
Marketing
CEO

   HR

Operations

 Finance
             Google - email, docs   Dropbox - storage
  Legal

    IT

  Sales

Marketing     Evernote - notes      Saasu - accounting
CEO

   HR        Set aside time and be
Operations   purposeful when
 Finance     looking for new clients
  Legal      Don’t be random
    IT
             Relationships are
  Sales
             everything
Marketing
CEO

   HR
             Blogs
Operations   Forums
 Finance
             Conferences
  Legal
             Socialise
    IT

  Sales
             Never be scared to
Marketing
             pitch
www.journoadvice.com
 @anthony_caruana

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Taking Care of Business: Tools for being a Successful Freelancer

  • 1. Taking Care of Business Tools and Tech for Running your Freelance Business www.journoadvice.com @anthony_caruana
  • 2. What are you? You might think you’re writer - but you’re not. You’re a business that sells words
  • 3. Freelancing is hard Working Running the Business Running the Business Working
  • 4. Freelancing is hard Working Running the Business Running the Business Working Which are you?
  • 5. CEO Finance Marketing Operations HR IT Legal Sales
  • 6. You Operations Marketing Legal Sales HR IT Finance CEO
  • 8. CEO HR Operations Finance Legal IT Sales Marketing
  • 9. CEO HR Spend time looking at Operations the big picture. Finance Don’t look at how Legal you’re doing things - IT look at what you’re Sales doing. Marketing
  • 10. CEO HR Set goals and have a Operations plan Finance 1 - Survive Legal 2 - Live well IT Sales 3 - BHAG (big hairy audacious goal) Marketing
  • 11. CEO HR Operations Pay yourself a regular Finance salary Legal Treat yourself as an IT employee Sales Marketing
  • 12. CEO HR Superannuation Operations Payroll Finance Holidays Legal IT Training and Sales development Marketing
  • 13. CEO HR Organising your time Operations Whatever system Finance works - stick to it Legal Allocate time to each IT major business Sales function Marketing
  • 14. CEO HR Separate personal and Operations business accounts Finance Suggest income Legal account, tax account IT and separate credit Sales card Marketing
  • 15. CEO Lots of tools out there HR Operations Most are designed for Finance bookeepers/ Legal accountants IT Find what works for Sales you and get your Marketing accountant to fit you
  • 16. CEO HR Solicitor Operations Alliance Finance Ask friends in the Legal business IT Sales Read contracts Marketing
  • 17. CEO HR Operations http:// Finance journoadvice.com/tag/ Legal contracts/ IT Not legal advice Sales Marketing
  • 18. CEO HR Operations Finance Legal IT Get what works for Sales you Marketing
  • 19. CEO HR Cloud services - just Operations about every app on Finance your desktop has a Legal cloud equivalent IT Cloud is a new way to Sales outsource Marketing
  • 20. CEO HR Operations Finance Google - email, docs Dropbox - storage Legal IT Sales Marketing Evernote - notes Saasu - accounting
  • 21. CEO HR Set aside time and be Operations purposeful when Finance looking for new clients Legal Don’t be random IT Relationships are Sales everything Marketing
  • 22. CEO HR Blogs Operations Forums Finance Conferences Legal Socialise IT Sales Never be scared to Marketing pitch

Hinweis der Redaktion

  1. \n
  2. What I’m talking about is what works for me\nI’ve come from a background that has largely been in the corporate world so that influences my approach\nBut I’ve also spent a lot of time talking with other freelancers that I see as successful\nAnd I’ve spent time with sole traders in a number of other industries asking them about how they've been successful\n
  3. Where are you? How much time are you burning on stuff that doesn’t make money\n
  4. Where are you? How much time are you burning on stuff that doesn’t make money\n
  5. All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  6. All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  7. All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  8. All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  9. All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  10. All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  11. All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  12. All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  13. All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  14. All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  15. All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  16. All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  17. All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  18. All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  19. All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  20. All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  21. All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems. \n
  22. \n
  23. \n
  24. \n
  25. \n
  26. \n
  27. \n
  28. \n
  29. \n
  30. \n
  31. \n
  32. Survive - food, roof, clothes\nLive well - holiday, free time (I schedule half a weekday off when things are going well)\nBHAG - big, hairy audacious goal - funds a frivolous “something”\n
  33. \n
  34. \n
  35. \n
  36. Lay off debit cards as if there a fraud issue it’ll be your trading account that gets hammered and it can take many weeks or longer to recover funds. \nWith a credit card, it’s the bank’s money that’s at risk and not your’s.\n
  37. \n
  38. \n
  39. \n
  40. \n
  41. The cloud services I rely on\nGoogle - gmail, calendar, docs\nDropbox - storage. I have my documents automatically syncing to all the computers I use inc phones and tablets\nEvernote - note taking with images, recording, etc. \nSaasu - online accounts software. I can check on things and invoice from anywhere on just about any device as long as I have internet access\n
  42. The cloud services I rely on\nGoogle - gmail, calendar, docs\nDropbox - storage. I have my documents automatically syncing to all the computers I use inc phones and tablets\nEvernote - note taking with images, recording, etc. \nSaasu - online accounts software. I can check on things and invoice from anywhere on just about any device as long as I have internet access\n
  43. My experience has been that as editors have moved around that I’ve been able to keep their old publication as a client and get their new one.\n
  44. \n
  45. \n