Making Sense of the Femtoprise

Making Sense of the “Femto-prise” Peter Jarich Research Director, Wireless & Converged Core Current Analysis, Inc. December 2, 2008

Current Analysis: What Does The Company Actually Do? 2 Analysis available in the following market modules: Business Telecom Services Business Network Services US Business Telecom Services EU Telecom Services Asia Wholesale Telecom Services Internet / Managed Services Enterprise Mobility US Enterprise Mobility EU Access & Applications Infrastructure Broadband InfrastructureDigital Media InfrastructureIP Services Infrastructure Consumer Telecom Services Wireless Services US Mobile Devices Digital Home Services US Consumer Broadband Services EU Wireless Services EU Mobile Networks & Core InfrastructureCarrier Infrastructure Optical Infrastructure Wireless Infrastructure Telecom Infrastructure Services Enterprise Networking & Security Enterprise Security Data Center Data Management Enterprise Network Systems Enterprise Software & Communications Application Infrastructure Enterprise Communications Contact Center Solutions Collaboration & Conferencing Each module includes: ,[object Object]

Event Intelligence Reports including analytical recommendations

Company Assessments including strengths and weaknesses

Market Assessments including key short- and long-term drivers

Also available with most modules are premium-level services including Product Assessments and Solution Assessments

Current Analysis: Who Do We Sell Into – Who Do We Serve? 3 Anticipating competitive threats Managing strategic issues Searching for competitive events and information Sharing competitive intelligence with field teams Preventing churn & managing customer sat Create products that are better than the competition Manage differentiation through pricing, promotion, & placement Increase market exposure and understanding of competitive differentiators Ensure consistent messaging Sensing competitive presence in the market Outselling with value props, features, and price Planting “landmines”

Current Analysis: What Do We Deliver? (Market Assessments) Benefits Service Info View an evaluation of specific market segments, including market size, projected short-term and medium-term market growth and stability, business and market drivers as well as company ratings. Primary Audience Marketing Sales Executives ,[object Object]

Avoid confusion by establishing clear and consistent market definitions

Increase awareness of key competitors and their relative market rankings

Reduce time searching for related intelligence and market assessmentsQuickly jump to related intelligence reports, and compare competitive offerings. Current Analysis:Who Do We Sell Into – Who Do We Serve? Market Review provides the latest information how the product is doing in the market. 4

Current Analysis: What Do We Deliver? (Company Assessments) Benefits Service Info In-depth analysis of individual companies, and their presence in the market. Coverage of key vendors including: market share leaders technology leaders up and comers Primary Audience Marketing Product Managers Sales Executives ,[object Object]

Gain awareness of key competitors and their relative positions

Stay informed of recent competitor activitiesLinks to the most recent Intelligence Reports related to the company Current Analysis:Who Do We Sell Into – Who Do We Serve? Quickly jump to related product assessments, and market information. Analytical assessment of the company’s Strengths, Weaknesses, Market/Sales Strategy, and Recommended Competitive Actions 5

Current Analysis: What Do We Deliver? (Product Assessments) Benefits Service Info Primary Audience Product Managers Sales View in-depth product evaluations, with analyst perspectives, recent company activity, and product strengths and weaknesses. ,[object Object]

Stay informed of recent market developments and product enhancements

Compete more effectively by understanding buying criteria

Improve messaging by understanding how to attack and defend against competitive positioningView detailed buying criteria across several categories including price, functionality, availability, deployment, and more. Point and Counterpoint arguments to understand how to position against or defend from competitors. Study relevant product metrics and recent enhancements 6

Current Analysis: What Do We Deliver? (Intelligence Reports) Benefits Service Info Rapid analysis ofsignificant competitive events in the market: New product releases Trade show coverage Marketing initiatives New sales channels, M&A activity Geographic expansions, New alliances, etc. Primary Audience Marketing Sales Product Managers Executives ,[object Object]

Understand how these events specifically impact your business

Helps you determine how to respond to the event

Gives you valuable insight on how your competitors will respond to the eventQuickly jump to related intelligence reports, and assessments on the companies, markets, and products mentioned in the report. View analyst perspectives of the event, including market impact, vendor importance, and competitive concerns. 7

Agenda:What Will We Be Talking About? What Is The Femtoprise? femtocell + enterprise femtocell + mobility femtocell + PBX Femtoprise: Why? classic femtocell rationale: coverage capacity apps tariff offload limits of WiFi femto vs. pico costs CPE install 8 Femtoprise: Why Not? alternatives unknowns Conclusions & Considerations what is a femtocell? consumer vs. enterprise demands? what is an enterprise?

What Is The Femtoprise?femto + enterprise 9

What Is The Femtoprise?femto + enterprise 10 +

What Is The Femtoprise?femto + mobility 11

What Is The Femtoprise?femto + PBX 12

Making Sense of the Femtoprise

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie Making Sense of the Femtoprise

Ähnlich wie Making Sense of the Femtoprise (20)

Mehr von Peter Jarich

Mehr von Peter Jarich (8)

Making Sense of the Femtoprise