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1.1 INTRODUCTION

            The importance of Human Resource is been recognized all over the world.
Human Resource is regarded as the nerve system of the organization. How much is the
nervous system to the human body, that much important is the labour force to the
organization.

       The title of the project is “A Study on Employee absenteeism” at Milma Dairy,
Thevally, Kollam. The main object of the study is to find out the main reasons of absenteeism
in Milma Dairy, Kollam and the factors that reduce absenteeism.

       Sometimes labour absenteeism and turnover become a major problem for the
management. Absenteeism has been variously defined by different authorities. Absenteeism
is a practice or habit of being an „absentee‟ and the „absenter‟ is one who habitually stays
away‟‟. Absence may be authorized or unauthorized, wilful or caused by circumstances
beyond one‟s control. Absenteeism is a universal phenomenon and it is not peculiar to Indian
industries. But the rate of absenteeism has been relatively higher in India.

        Any company cannot move without personnel. These personnel have to be managed
effectively so that they don‟t lose interest on their jobs and can result in loss for both the
employee and employer. As an effect of dissatisfaction, the employee tends to be absent,
which affects the operations of the organization.

       In Milma Dairy, the company faces a problem of severe absenteeism among the
employees. This affects the day-to-day operations and in turn failure in meeting deadlines.
The company is in the need of a study to understand the factors that contribute to this
absenteeism.    The response and the attitude of the respondents are checked through
individual interview with the questionnaire.
1.2 STATEMENT OF THE PROBLEM

          My topic is “A study on The Factors Affecting Employee absenteeism in Milma
    Dairy, Kollam”. This topic is selected to understand the rate of absenteeism in Kollam
    Milma dairy and the effect of absenteeism. The level of absenteeism is very high among
    the employees in and it is increasing day by day. The factors of absenteeism may be
    improper welfare measures, unsatisfied working conditions, safety measurements..etc.

1.3 OBJECTIVES OF THE STUDY

       To find out the major causes of absenteeism
       To know the problems of employee absenteeism
       To study whether the working condition will affect absenteeism
       To find out the factors that reduces employee absenteeism
       To find out the preventive measure of employee absenteeism
       To know the frequency of absenteeism in the organization

1.4 PERIOD OF THE STUDY

       The study was conducted for a period of 45 days starting from 20th October 2011 to
5th December 2011.

1.5 SCOPE OF THE STUDY

                The study is limited to Milma dairy, Kollam only. The study is conducted
from 20th October, 2011 to 5th December, 2011. The respondents are the employees of
Milma dairy, Kollam. This Study attempt to find out reasons for employee absenteeism. It
examine that this problem have any relation with job satisfaction and to find out the
motivational factors to reduce absenteeism. The main scope of this study is to identify the
problems and factors for the employee absenteeism. For the prosperity and goodwill of the
organization, avoidance of labour absenteeism is very essential.
1.6 METHODOLOGY

       The study is made by personally visiting the company at Milma dairy, Kollam. The
data‟s are collected through various methods. The methods mainly adopted are:

       Primary sources
       Secondary sources


 Primary Sources

       Direct observation.
       Informal interview with Managers and workers.
       Discussion with various Staff members of the company.


Secondary Sources

       Journals and Magazines
       Periodicals
       Brochures
       Website


1.7 LIMITATIONS OF THE STUDY

       1) Due to inadequate time, it is not possible to analyze all aspects relevant to the
          study.
       2) The sample includes only a percentage of the total number of workers working in
          the company.
       3) The survey was limited only a small geographical area of Milma dairy at Kollam
          district.
       4) Most of the respondents seemed to be very busy with their jobs and they are not
          interested in answering the questionnaire.
       5) The study was limited only during the day hours. So interactions with the
          employees in the night shift were not possible.
1.8 CHAPTERISATION

Chapter-1 INTRODUCTION

Includes the introduction to the study, statement of the problem, objectives of the study,
period of the study, methodology, scope of the study and limitations of the study.

Chapter-2 INDUSTRY PROFILE

Includes industrial profile of milk industry

Chapter-3 COMPANY PROFILE

Includes Company profile- Milma dairy, Kollam

Chapter-4 THEORETICAL FRAMEWORK

This chapter deals with the theoretical framework on employee absenteeism

Chapter-5 ANALYSIS AND INTERPRETATION

This chapter deals with the analysis and interpretation of the collected data‟s from the
company.

Chapter-6 FINDINGS, CONCLUSION AND SUGGESTIONS

This chapter deals with Findings, conclusion and Suggestion.
INDUSTRY PROFILE

MILK INDUSTRY

                 Milk and milk based industries play a very important role in the world.
Internationalization remains a key focus for almost all of the world‟s leading dairy farms. All
the world‟s largest dairy farms operate in more than one country and some of them are truly
international with the activities in every part of the world. The availability and distribution of
milk and milk products, in the modern world is blend of the centuries old knowledge of
traditional milk products with the application of modern science and technology. Dairy is a
place where handling of milk and milk products done.




2.1 WORLD SCENARIO

      History of International Dairy Federation

                  The International Dairy Federation, with its head quarters Brussels, was
established in 1903 and consists of 32 member countries throughout the world. UNICEF has
been the motivating force for establishing a dairy industry in many under developed
countries. One of these in India, where large processing plants have been set up to process
locally produced milk or to reconstitute milk from donated or purchased Milk Fat and
powder. Domestic milk production has increased in India and a part of the pasteurized milk is
provided free to children in the larger cities through UNICEF.


                   The first co-operative artificial breeding association was organized in
Denmark in 1936, There are now many such association which helped the dairy industries.
After 1950, dairy industries faced a wide range of development throughout the world.
2.2 INDIAN SCENARIO

        Origin of the Industry

               Indian Dairy sector has come a long way during the past independence era of
acute milk shortage and depended on foreign aid in the form of milk powder to meet the
growing milk demanded. India‟s milk production in 1950-1951 was as low as million tonnes.
The dairy sector in the India has shown remarkable development in the past decade and India
has shown now become one of the largest producers of milk and value added milk products in
the world. Today the country has     emerged as the second largest milk producer in the world
currently there are over 275 dairy plants and 83 milk product factories in co-operative, public
and private sector.

                The world famous „Anand Milk Union Ltd‟ popularly known as „Amul‟ was
established in 1946 and the National Dairy Development Board (NDDB) was set up in 1965.
Kerala Co-operative Milk Marketing Federation (KCMMF) popularly known as „Milma‟ was
established in April 1980. Dairy Co-operatives accounts major share of processed liquid milk
marketed in the country. Milk is processed and marketed by 170 Milk producers Co-
operatives Unions, which federated into 15 state Co-operative Milk Marketing Federations.
By the end of the third phase of Operation Flood Program about 72700 Dairy Co-operative
Societies with 93 million farmer members where organization

                  The country has at present about one lakh organized primary village dairy
co-operative with an aggregate membership of 1.1 crore producers. The co-operative milk
procurement crossed 20 million kg/day in 2004-05. Over the years, brands created by co-
operatives have become synonymous with quality and value. Brands like Amul (G.C.M.M.F),
Vijaya (Andhra Pradesh), Verka (Punjab), Saras (Rajasthan), Nandhini (Karnataka), Milma
(Kerala) and Gokul (Kolhapur) are among those that have earned customer confidence.

                      In Kerala there are 3243 dairy Co-operatives including 2404 Anand
Pattern Societies functioning under KCMMF. Milma represents more than 7.63 lakh dairy
farmers who have organized 2404 Anand Pattern Co-operative Societies. It also represents 10
dairies, handling 9.96 lakh liters of milk/day chilling plants, 2 cattle plants, a milk powder
plant, an established training center and 5000 distribution outlets.
2.3 GROWTH AND DEVELOPMENT OF THE INDUSTRY

                      After the five year plan there saw a considerable growth in the field of
dairy industry. Providing proper infrastructure facilities can increase the live stock
population. There developments accelerated the growth of the dairy industry. The tremendous
potential of the dairy industry was given a major fill up with Finance Minister and the Prime
Minister Dr. Manmohan Singh‟s move to delicence the Milk Industry in 1992 .The delicence
enabled a massive flow of private investment. Organized handling of milk in there sectors
would also lead to proper procurement measured which would in turn be beneficial to the
farmers and one of those market forces are allows to operate the consumer would also benefit
in terms of quality and price.




2.4 ANAND PATTERN (APCOS)

                Anand is a village of farmers in Kaira district of Gujarat. It is a village of
farmers and such a large quantity of milk is produced in this village. But the sale of the milk
is a big problem so the farmers formed co-operative societies for the purpose of distribution
of milk. With the Kaira milk producer‟s co-operative union, this produced just 25 liters of
milk a day.

                The primary co-operative societies are formed by the union in line with
Anand Pattern with a view to strengthen dairy co-operative society at village level both
financially and institutionally. Co-operative development programs were started from the
financial assistance by NDDB. During 1960‟s (Anand/Kaira dist, Gujarat) 1000 of milk
producers united together on co-operation lines, an integrated approach to production,
procurement, processing and marketing of milk.

                The Anand model progressively eliminated middleman, bringing the
producers in direct contact with consumers. In spite of the opposition by middlemen Dr.
Varghese Kurian has been able to make major break through in dairy. This resulted in the
formation of AMUL (Anand Milk Union Ltd). Over the years thus evolved itself into a model
based on self rile by farmers ensuring maximum return to them. This model came to be
known as “Anand Pattern”.
The Anand Pattern is a three tier structure consists of:

   1. Village level primary co-operative societies called APCOS



   2. District/Regional Co-operative Milk Producers Union.



   3. State Level Milk Marketing Federation.



2.5 NATIONAL DAIRY DEVELOPMENT BOARD AND ITS ROLE

                         The efficiency of „Anand Pattern‟ led to the launching of dairy
   program called Operation Flood in 1970 under NDDB. Credit for the most of the work
   done in the field of milk supply by co-operatives that goes to NDDB. The board was set
   up by the Government to replicate the Anand experiment in the rest of the country.

                          The board with the help of Government of India got of commodity
   assistance valuing Rs.120 crores, under world food program, 1970. This fund was used to
   develop operation flood program. Under this scheme financial assistance was provided to
   various state government and other agencies for implementing dairy development
   scheme.

                          The operation flood phase I was introduced in1970-81. This was
followed by phase II from 1981-87 followed by phase III from 1988 onwards.



   OPERATION FLOOD

        The dairy program called Operation Flood was launched in 1970 under the aegis of
   NDDB. NDDB functional as the technical consultant and the rest while Indian Dairy Co-
   operation as the funding agency the ideology followed by the operation flood was the
   remuneration linking of rural milk producing centered with the demand centers so as to
   build up a viable dairy industry.
There are virtually 13 major players in India, namely:

       1. Andhra Pradesh Dairy Development Co-operative Federation Ltd (APDDCF).
       2. Bihar State Co-operative Milk Producers Federation Ltd (COMPFED).
       3. Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF).
       4. Haryana Dairy Development Co-operative Federation Ltd (HDDCF).
       5. Himachal     Pradesh    State   Co-operative    Milk    Producers    Federation   Ltd
           (HPSCMPF).
       6. Karnataka Co-operative Milk Producers Federation Ltd (KCMMF).
       7. Kerala Co-operative Milk Marketing Federation Ltd (KCMMF).
       8. Madhya Pradesh State Co-operative Dairy Federation Ltd (MPCDF).
       9. Maharashtra Rajya Sahakari Maryadit Dugdh Mahasangh (Mahasangh).
       10. Orissa State Co-operative Milk Producers Federation Ltd (OMFED).
       11. Pradeshik Co-operative Dairy Federation Ltd (UP)(PCDF)
       12. Punjab State Co-operative Milk Producers Federation Ltd (MILKFED)
       13. Rajasthan Co-operative Dairy Federation Ltd (RCDF).


2.6 STATE SCENARIO


   OPERATION FLOOD IN KERALA

                   The Operation Flood in Kerala was included in the second phase of
   Operation Flood (1981-87) the 8th Southern district from Trivandrum to Trissur were
   included in the area of the project which has a total outlay of Rs.99 crores.

                   The uncovered northern area from Palakad to Kasargod was thus brought
under the co-operative umbrella with the inspection of North Kerala Dairy Project.
KERALA CO-OPERATIVE MILK MARKETING FEDERATION
                                    LIMITED (KCMMF)

                       The Kerala Co-operative Milk Marketing Federation (KCMMF)
   popularly called „Milma‟ was established in April 1980 as part of Operation Flood 2nd
   program, with head office at Thiruvananthapuram. It was started under the Indo Swiss
   project. The project was launched in 1963 on the basis of a bilateral agreement executed
   between the Swiss confederation and the Government of India. The project was made
   great strides in the improvement of life stock Farming in the state. One of them is the
   development of Swiss brown a cross bread suited form the state conditions. The project is
   now managed by the Kerala Live Stock Board. Its main motive was to implement the
   operation flood program started by NDDB in Kerala.

                         KCMMF has played a major role in the development of dairying in
the state. It has a strong presence in the market. With an ever increasing demand for all the
products manufactured by KCMMF, it is necessary that efforts are taken to fill in the gaps
arising out of inadequate supply.

                        The KCMMF is a three tier system with the primary Milk Co-
operative societies at the village level, regional milk producers union at the middle level and
an apex body at the State level. At present there are three regional co-operative milk
producers union operating.



    They are:

   1. Trivandrum Regional Co-operative Milk Producers Union Limited (TRCMPU).


   2. Ernakulam Regional Co-operative Milk Producers union Limited (ERCMPU)


   3. Malabar Regional Co-operative Milk Marketing Producers Union Limited
       (MRCMPU)
TRCMPU (TRIVANDRUM REGIONAL CO-OPERATIVE MILK
                           PRODUCERS UNION LTD)

                     TRCMPU was established in the year 1985 as part of the
implementation of operation flood program in Kerala. The area of operation of union covers
the district Trivandrum, Kollam, Alapuzha, Pathanamthitta. All union are posed to on the
responsibility of achieving future growth in terms of procurement and marketing of liquid
milk and products and providing benefits to the consumers and producers. TRCMPU has an
elected board of members since inspection, the board meets every month to review the
working of the union and make policy decision, keeping the business interest in mind. The
union has head office situated at KHEERA BHAVAN, Pattam, and Trivandrum.


                                TRCMPU



                               Trivandrum
                                 Kollam
                             Pathanamthitta

                               Alappuzha


                            Societies (APCOS)




                                 Farmers


                       Chart 2.1 Structure of TRCMPU
Kerala Co-operative Milk Marketing Federation (KCMMF)




 Trivandrum Regional Co-       Ernakulam Regional Co-                Malabar Regional Co-
 operative Milk Producers      operative Milk Producers Union        operative Milk Producers
 Union Limited (TRCMPU         Limited (ERCMPU                       Union Limited (MRCMPU)



Trivandrum                          Ernakulam                          Palakkad
Kollam                              Kottayam                           Kozhikkode
Pathanamthitta                      Trichur                            Kannur
Allapuzha                           Idukki                             Wayanad

                                                                       Malapuram



                                                                       Kasargode


                                       Societies (APCOS)




                                              Farmers



                               Chart 2.2. Structure of KCMMF
FUNCTIONAL AREAS OF KCMMF

    KCMMF HEAD OFFICE

           Provides Staff Management functions to support its units & Regional Milk
Unions. KCMMF Head Office has well established Marketing, Purchase, Quality Control,
Finance, Project, Systems and HRD

MARKETING
      Brand Management
      Lean Flush Management
      Bulk trading of surplus products
      Institutional supply contracts
      Co-ordinate promotional activities
      Packaging & Product Development
      Procurement & Consumer Pricing


PURCHASE

      Centralized purchase of Dairy consumables
      Purchase of Raw Materials for Cattle Feed Plants
      Purchase functions of KCMMF Head Office



QUALITY CONTROL
      Render technical & legal assistance to primary dairy Co-operatives and Regional Milk
      Unions
      Liaison and maintain quality of milk and milk products as per the standards
      Liaison with statutory authorities for bringing in suitable amendments in statutes
      Attend to consumer complaints on quality problems
FINANCE

Financial management of KCMMF and its units

      Liaison with financial institutions for availing loan for creation of infrastructure.
      Liaison with Government for availing Government financial assistance
      Long term repayment and scheduling of loans
      Capital Management Scheme for primary Co-operative Societies
      Recommend remuneration of APCOS employees
PROJECTS

      Planning and execution of projects for creating infra structure for regional Milk
      Unions and KCMMF.
      Providing consultancy for execution of projects.
      Liaisoning with statutory authorities like Factories and Boilers, Electrical
      Inspectorate, Dept.of Explosives etc for obtaining approval and implementation of
      projects
      Liaisoning with Government for land allocation, water, power and other amenities.
      Estate management and assistance in maintenance of plant & machinery of KCMMF
      units.
COMPUTER

      Maintenance of systems at KCMMF, units and regional Milk Unions.
      Development of software‟s to support various functions.
      Purchase of Hardware & Software
      Support Management Information System
      Networking
      Conducts Training programs of computer skills.
      Maintenance of account System
HUMAN RESOURCE DEVELOPMENT

               Milma family has 2098 skilled, efficient and qualified personnel and has an
               excellent labour relationship.
               Take active role in farming personnel policies and service rules.
               Finalize long term wage settlement, bonus etc

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Milma, kollam

  • 1. 1.1 INTRODUCTION The importance of Human Resource is been recognized all over the world. Human Resource is regarded as the nerve system of the organization. How much is the nervous system to the human body, that much important is the labour force to the organization. The title of the project is “A Study on Employee absenteeism” at Milma Dairy, Thevally, Kollam. The main object of the study is to find out the main reasons of absenteeism in Milma Dairy, Kollam and the factors that reduce absenteeism. Sometimes labour absenteeism and turnover become a major problem for the management. Absenteeism has been variously defined by different authorities. Absenteeism is a practice or habit of being an „absentee‟ and the „absenter‟ is one who habitually stays away‟‟. Absence may be authorized or unauthorized, wilful or caused by circumstances beyond one‟s control. Absenteeism is a universal phenomenon and it is not peculiar to Indian industries. But the rate of absenteeism has been relatively higher in India. Any company cannot move without personnel. These personnel have to be managed effectively so that they don‟t lose interest on their jobs and can result in loss for both the employee and employer. As an effect of dissatisfaction, the employee tends to be absent, which affects the operations of the organization. In Milma Dairy, the company faces a problem of severe absenteeism among the employees. This affects the day-to-day operations and in turn failure in meeting deadlines. The company is in the need of a study to understand the factors that contribute to this absenteeism. The response and the attitude of the respondents are checked through individual interview with the questionnaire.
  • 2. 1.2 STATEMENT OF THE PROBLEM My topic is “A study on The Factors Affecting Employee absenteeism in Milma Dairy, Kollam”. This topic is selected to understand the rate of absenteeism in Kollam Milma dairy and the effect of absenteeism. The level of absenteeism is very high among the employees in and it is increasing day by day. The factors of absenteeism may be improper welfare measures, unsatisfied working conditions, safety measurements..etc. 1.3 OBJECTIVES OF THE STUDY To find out the major causes of absenteeism To know the problems of employee absenteeism To study whether the working condition will affect absenteeism To find out the factors that reduces employee absenteeism To find out the preventive measure of employee absenteeism To know the frequency of absenteeism in the organization 1.4 PERIOD OF THE STUDY The study was conducted for a period of 45 days starting from 20th October 2011 to 5th December 2011. 1.5 SCOPE OF THE STUDY The study is limited to Milma dairy, Kollam only. The study is conducted from 20th October, 2011 to 5th December, 2011. The respondents are the employees of Milma dairy, Kollam. This Study attempt to find out reasons for employee absenteeism. It examine that this problem have any relation with job satisfaction and to find out the motivational factors to reduce absenteeism. The main scope of this study is to identify the problems and factors for the employee absenteeism. For the prosperity and goodwill of the organization, avoidance of labour absenteeism is very essential.
  • 3. 1.6 METHODOLOGY The study is made by personally visiting the company at Milma dairy, Kollam. The data‟s are collected through various methods. The methods mainly adopted are: Primary sources Secondary sources Primary Sources Direct observation. Informal interview with Managers and workers. Discussion with various Staff members of the company. Secondary Sources Journals and Magazines Periodicals Brochures Website 1.7 LIMITATIONS OF THE STUDY 1) Due to inadequate time, it is not possible to analyze all aspects relevant to the study. 2) The sample includes only a percentage of the total number of workers working in the company. 3) The survey was limited only a small geographical area of Milma dairy at Kollam district. 4) Most of the respondents seemed to be very busy with their jobs and they are not interested in answering the questionnaire. 5) The study was limited only during the day hours. So interactions with the employees in the night shift were not possible.
  • 4. 1.8 CHAPTERISATION Chapter-1 INTRODUCTION Includes the introduction to the study, statement of the problem, objectives of the study, period of the study, methodology, scope of the study and limitations of the study. Chapter-2 INDUSTRY PROFILE Includes industrial profile of milk industry Chapter-3 COMPANY PROFILE Includes Company profile- Milma dairy, Kollam Chapter-4 THEORETICAL FRAMEWORK This chapter deals with the theoretical framework on employee absenteeism Chapter-5 ANALYSIS AND INTERPRETATION This chapter deals with the analysis and interpretation of the collected data‟s from the company. Chapter-6 FINDINGS, CONCLUSION AND SUGGESTIONS This chapter deals with Findings, conclusion and Suggestion.
  • 5. INDUSTRY PROFILE MILK INDUSTRY Milk and milk based industries play a very important role in the world. Internationalization remains a key focus for almost all of the world‟s leading dairy farms. All the world‟s largest dairy farms operate in more than one country and some of them are truly international with the activities in every part of the world. The availability and distribution of milk and milk products, in the modern world is blend of the centuries old knowledge of traditional milk products with the application of modern science and technology. Dairy is a place where handling of milk and milk products done. 2.1 WORLD SCENARIO History of International Dairy Federation The International Dairy Federation, with its head quarters Brussels, was established in 1903 and consists of 32 member countries throughout the world. UNICEF has been the motivating force for establishing a dairy industry in many under developed countries. One of these in India, where large processing plants have been set up to process locally produced milk or to reconstitute milk from donated or purchased Milk Fat and powder. Domestic milk production has increased in India and a part of the pasteurized milk is provided free to children in the larger cities through UNICEF. The first co-operative artificial breeding association was organized in Denmark in 1936, There are now many such association which helped the dairy industries. After 1950, dairy industries faced a wide range of development throughout the world.
  • 6. 2.2 INDIAN SCENARIO Origin of the Industry Indian Dairy sector has come a long way during the past independence era of acute milk shortage and depended on foreign aid in the form of milk powder to meet the growing milk demanded. India‟s milk production in 1950-1951 was as low as million tonnes. The dairy sector in the India has shown remarkable development in the past decade and India has shown now become one of the largest producers of milk and value added milk products in the world. Today the country has emerged as the second largest milk producer in the world currently there are over 275 dairy plants and 83 milk product factories in co-operative, public and private sector. The world famous „Anand Milk Union Ltd‟ popularly known as „Amul‟ was established in 1946 and the National Dairy Development Board (NDDB) was set up in 1965. Kerala Co-operative Milk Marketing Federation (KCMMF) popularly known as „Milma‟ was established in April 1980. Dairy Co-operatives accounts major share of processed liquid milk marketed in the country. Milk is processed and marketed by 170 Milk producers Co- operatives Unions, which federated into 15 state Co-operative Milk Marketing Federations. By the end of the third phase of Operation Flood Program about 72700 Dairy Co-operative Societies with 93 million farmer members where organization The country has at present about one lakh organized primary village dairy co-operative with an aggregate membership of 1.1 crore producers. The co-operative milk procurement crossed 20 million kg/day in 2004-05. Over the years, brands created by co- operatives have become synonymous with quality and value. Brands like Amul (G.C.M.M.F), Vijaya (Andhra Pradesh), Verka (Punjab), Saras (Rajasthan), Nandhini (Karnataka), Milma (Kerala) and Gokul (Kolhapur) are among those that have earned customer confidence. In Kerala there are 3243 dairy Co-operatives including 2404 Anand Pattern Societies functioning under KCMMF. Milma represents more than 7.63 lakh dairy farmers who have organized 2404 Anand Pattern Co-operative Societies. It also represents 10 dairies, handling 9.96 lakh liters of milk/day chilling plants, 2 cattle plants, a milk powder plant, an established training center and 5000 distribution outlets.
  • 7. 2.3 GROWTH AND DEVELOPMENT OF THE INDUSTRY After the five year plan there saw a considerable growth in the field of dairy industry. Providing proper infrastructure facilities can increase the live stock population. There developments accelerated the growth of the dairy industry. The tremendous potential of the dairy industry was given a major fill up with Finance Minister and the Prime Minister Dr. Manmohan Singh‟s move to delicence the Milk Industry in 1992 .The delicence enabled a massive flow of private investment. Organized handling of milk in there sectors would also lead to proper procurement measured which would in turn be beneficial to the farmers and one of those market forces are allows to operate the consumer would also benefit in terms of quality and price. 2.4 ANAND PATTERN (APCOS) Anand is a village of farmers in Kaira district of Gujarat. It is a village of farmers and such a large quantity of milk is produced in this village. But the sale of the milk is a big problem so the farmers formed co-operative societies for the purpose of distribution of milk. With the Kaira milk producer‟s co-operative union, this produced just 25 liters of milk a day. The primary co-operative societies are formed by the union in line with Anand Pattern with a view to strengthen dairy co-operative society at village level both financially and institutionally. Co-operative development programs were started from the financial assistance by NDDB. During 1960‟s (Anand/Kaira dist, Gujarat) 1000 of milk producers united together on co-operation lines, an integrated approach to production, procurement, processing and marketing of milk. The Anand model progressively eliminated middleman, bringing the producers in direct contact with consumers. In spite of the opposition by middlemen Dr. Varghese Kurian has been able to make major break through in dairy. This resulted in the formation of AMUL (Anand Milk Union Ltd). Over the years thus evolved itself into a model based on self rile by farmers ensuring maximum return to them. This model came to be known as “Anand Pattern”.
  • 8. The Anand Pattern is a three tier structure consists of: 1. Village level primary co-operative societies called APCOS 2. District/Regional Co-operative Milk Producers Union. 3. State Level Milk Marketing Federation. 2.5 NATIONAL DAIRY DEVELOPMENT BOARD AND ITS ROLE The efficiency of „Anand Pattern‟ led to the launching of dairy program called Operation Flood in 1970 under NDDB. Credit for the most of the work done in the field of milk supply by co-operatives that goes to NDDB. The board was set up by the Government to replicate the Anand experiment in the rest of the country. The board with the help of Government of India got of commodity assistance valuing Rs.120 crores, under world food program, 1970. This fund was used to develop operation flood program. Under this scheme financial assistance was provided to various state government and other agencies for implementing dairy development scheme. The operation flood phase I was introduced in1970-81. This was followed by phase II from 1981-87 followed by phase III from 1988 onwards. OPERATION FLOOD The dairy program called Operation Flood was launched in 1970 under the aegis of NDDB. NDDB functional as the technical consultant and the rest while Indian Dairy Co- operation as the funding agency the ideology followed by the operation flood was the remuneration linking of rural milk producing centered with the demand centers so as to build up a viable dairy industry.
  • 9. There are virtually 13 major players in India, namely: 1. Andhra Pradesh Dairy Development Co-operative Federation Ltd (APDDCF). 2. Bihar State Co-operative Milk Producers Federation Ltd (COMPFED). 3. Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF). 4. Haryana Dairy Development Co-operative Federation Ltd (HDDCF). 5. Himachal Pradesh State Co-operative Milk Producers Federation Ltd (HPSCMPF). 6. Karnataka Co-operative Milk Producers Federation Ltd (KCMMF). 7. Kerala Co-operative Milk Marketing Federation Ltd (KCMMF). 8. Madhya Pradesh State Co-operative Dairy Federation Ltd (MPCDF). 9. Maharashtra Rajya Sahakari Maryadit Dugdh Mahasangh (Mahasangh). 10. Orissa State Co-operative Milk Producers Federation Ltd (OMFED). 11. Pradeshik Co-operative Dairy Federation Ltd (UP)(PCDF) 12. Punjab State Co-operative Milk Producers Federation Ltd (MILKFED) 13. Rajasthan Co-operative Dairy Federation Ltd (RCDF). 2.6 STATE SCENARIO OPERATION FLOOD IN KERALA The Operation Flood in Kerala was included in the second phase of Operation Flood (1981-87) the 8th Southern district from Trivandrum to Trissur were included in the area of the project which has a total outlay of Rs.99 crores. The uncovered northern area from Palakad to Kasargod was thus brought under the co-operative umbrella with the inspection of North Kerala Dairy Project.
  • 10. KERALA CO-OPERATIVE MILK MARKETING FEDERATION LIMITED (KCMMF) The Kerala Co-operative Milk Marketing Federation (KCMMF) popularly called „Milma‟ was established in April 1980 as part of Operation Flood 2nd program, with head office at Thiruvananthapuram. It was started under the Indo Swiss project. The project was launched in 1963 on the basis of a bilateral agreement executed between the Swiss confederation and the Government of India. The project was made great strides in the improvement of life stock Farming in the state. One of them is the development of Swiss brown a cross bread suited form the state conditions. The project is now managed by the Kerala Live Stock Board. Its main motive was to implement the operation flood program started by NDDB in Kerala. KCMMF has played a major role in the development of dairying in the state. It has a strong presence in the market. With an ever increasing demand for all the products manufactured by KCMMF, it is necessary that efforts are taken to fill in the gaps arising out of inadequate supply. The KCMMF is a three tier system with the primary Milk Co- operative societies at the village level, regional milk producers union at the middle level and an apex body at the State level. At present there are three regional co-operative milk producers union operating. They are: 1. Trivandrum Regional Co-operative Milk Producers Union Limited (TRCMPU). 2. Ernakulam Regional Co-operative Milk Producers union Limited (ERCMPU) 3. Malabar Regional Co-operative Milk Marketing Producers Union Limited (MRCMPU)
  • 11. TRCMPU (TRIVANDRUM REGIONAL CO-OPERATIVE MILK PRODUCERS UNION LTD) TRCMPU was established in the year 1985 as part of the implementation of operation flood program in Kerala. The area of operation of union covers the district Trivandrum, Kollam, Alapuzha, Pathanamthitta. All union are posed to on the responsibility of achieving future growth in terms of procurement and marketing of liquid milk and products and providing benefits to the consumers and producers. TRCMPU has an elected board of members since inspection, the board meets every month to review the working of the union and make policy decision, keeping the business interest in mind. The union has head office situated at KHEERA BHAVAN, Pattam, and Trivandrum. TRCMPU Trivandrum Kollam Pathanamthitta Alappuzha Societies (APCOS) Farmers Chart 2.1 Structure of TRCMPU
  • 12. Kerala Co-operative Milk Marketing Federation (KCMMF) Trivandrum Regional Co- Ernakulam Regional Co- Malabar Regional Co- operative Milk Producers operative Milk Producers Union operative Milk Producers Union Limited (TRCMPU Limited (ERCMPU Union Limited (MRCMPU) Trivandrum Ernakulam Palakkad Kollam Kottayam Kozhikkode Pathanamthitta Trichur Kannur Allapuzha Idukki Wayanad Malapuram Kasargode Societies (APCOS) Farmers Chart 2.2. Structure of KCMMF
  • 13. FUNCTIONAL AREAS OF KCMMF KCMMF HEAD OFFICE Provides Staff Management functions to support its units & Regional Milk Unions. KCMMF Head Office has well established Marketing, Purchase, Quality Control, Finance, Project, Systems and HRD MARKETING Brand Management Lean Flush Management Bulk trading of surplus products Institutional supply contracts Co-ordinate promotional activities Packaging & Product Development Procurement & Consumer Pricing PURCHASE Centralized purchase of Dairy consumables Purchase of Raw Materials for Cattle Feed Plants Purchase functions of KCMMF Head Office QUALITY CONTROL Render technical & legal assistance to primary dairy Co-operatives and Regional Milk Unions Liaison and maintain quality of milk and milk products as per the standards Liaison with statutory authorities for bringing in suitable amendments in statutes Attend to consumer complaints on quality problems
  • 14. FINANCE Financial management of KCMMF and its units Liaison with financial institutions for availing loan for creation of infrastructure. Liaison with Government for availing Government financial assistance Long term repayment and scheduling of loans Capital Management Scheme for primary Co-operative Societies Recommend remuneration of APCOS employees PROJECTS Planning and execution of projects for creating infra structure for regional Milk Unions and KCMMF. Providing consultancy for execution of projects. Liaisoning with statutory authorities like Factories and Boilers, Electrical Inspectorate, Dept.of Explosives etc for obtaining approval and implementation of projects Liaisoning with Government for land allocation, water, power and other amenities. Estate management and assistance in maintenance of plant & machinery of KCMMF units. COMPUTER Maintenance of systems at KCMMF, units and regional Milk Unions. Development of software‟s to support various functions. Purchase of Hardware & Software Support Management Information System Networking Conducts Training programs of computer skills. Maintenance of account System HUMAN RESOURCE DEVELOPMENT Milma family has 2098 skilled, efficient and qualified personnel and has an excellent labour relationship. Take active role in farming personnel policies and service rules. Finalize long term wage settlement, bonus etc