History of outdoor advertising in india global advertisers

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History of outdoor advertising in india global advertisers

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2. History of outdoor advertising in India? Archaeologists have found evidence of outdoor advertising dating back to 3000 BC. One of the first known methods of advertising was the outdoor display. . Thousands of years ago, the Egyptians employed tall stone obelisks to publicize laws and treaties. While modes of advertising have changed over the centuries, OOH advertising is still a relevant form of communication today. Outdoor Advertising in India is one of the most opted modes of brand promotion. Indian Outdoor Advertising industry comprises of a major share in the overall advertising industry. Outdoor Advertising avenues such a billboard ads, kiosks ads, airport/metro/mall ads are popularly adopted by brand owners. With digital technology, Indian Outdoor Advertising has seen a drastic change. Airport Advertising, another popular avenue of outdoor advertising is also gaining much acclamation as one of the most effective avenues of brand promotion.