Leveraging Storytelling and Social Media to Connect with Donors
Presentation for roundtable session at 2013 Texas School Public Relations Association conference.
2. Tying traditional strategy and new tools together
¡ The
Art
of
Fundraising
through
Storytelling
¡ The
Science
of
Social
Fundraising
¡ Online
Tools
that
Help
You
Better
Connect
with
Donors
http://www.flickr.com/photos/kristofclaes/5022611195/sizes/l/in/photostream/!
6. ¡ The
internet
is
a
connection
machine
¡ Social
media
is
a
natural
progression
¡ Gives
ordinary
people
a
voice
to
express
themselves
and
tell
their
story
http://www.flickr.com/photos/webtreatsetc/4390635960/sizes/z/in/photostream/
10. I care about I care about
this important you so I’ll help!
cause!
Your
Your
Friend,
Family,
Nonprofit
Supporter
Colleague
11. When
asked
by
friends
or
family
vs.
nonprofit:
10x
52%
higher
response
rate
larger
donations
Source: 2012 Online Giving Study by Network For Good
12.
13. Art
tells
a
story
ies
stor
What
st
hat ories
W
see? will
you
wi ll
you
tell?
14.
15.
16.
17. ¡ Student
Clubs
¡ PTA/PTO
¡ Classrooms
¡ Budget
shortfalls
in
schools
¡ Creative
projects
that
need
funding
¡ After-‐school
enrichment
programs
¡ And
much
more…
18. Cultural
Diversity
Recycling/
Environment
Anti-Bullying
Self-
Portrait
Endangered Species
My
Friendship
Heroes
19. ¡ Engage
your
students
to
share
their
story
and
passion
¡ Use
technology
and
social
media
to
help
you
do
more
with
less
¡ Make
the
connection,
discover
what
inspires
donors
http://www.flickr.com/photos/73645804@N00/4759535970/
20. Questions?
Ideas?
Suggestions?
Let’s
Discuss!
21. Taline
Levonian
–
Artsy
Good
Facebook/artsygood
www.artsygood.com
Twitter: @artsygood
taline@artsygood.com
LinkedIn: Artsy Good