In May 2013 Planeta.com and This Tourism Week teamed up to present practical social web tips to tourism pros in South Africa. This presentation is a recap of lessons learned. Your comments are welcome and so are embeds, likes, clips and shares. We documented travel in South Africa and the social web tools that local tourism providers (hotels, restaurants, museums, artisans, tour operators, tour guides, and others) can use to spark the conversation on the social web with the intent of promotion and education. Details http://planeta.wikispaces.com/marketingsa Related http://planeta.wikispaces.com/southafrica http://planeta.wikispaces.com/southafricaslang http://planeta.wikispaces.com/rtsouthafrica http://planeta.wikispaces.com/wildsouthafrica

1. South
Africa
@ T h i s T o u r i s m W e e k@ r o n m a d e r
p l a n e t a . w i k i s p a c e s . c o m / m a r k e t i n g s a • U m t e n t w e n i , S o u t h C o a s t • 0 5 . 2 0 1 3
Marketing Local Travel
#marketingsa

2. About This Presentation
In May 2013 Planeta.com and This Tourism Week teamed up
to present practical social web tips to tourism pros in
South Africa. This presentation is a recap of lessons learned
and has been gently revised to include 2016 social web tips .
Your comments are welcome and so are embeds, likes, clips
and shares.
- Ron Mader (Las Vegas, 2016)

3. TimelineA p r i l 3 : S t o r y t e l l i n g a n d t h e S o c i a l
W e b
A p r i l 1 0 : G e o l o c a t i o n : F o u r s q u a r e
A p r i l 1 7 : S m a r t p h o n e s a n d Q R C o d e s
A p r i l 2 4 : F u t u r e T r a d e S h o w s
M a y 1 : W r a p U p
M a y 1 5 : P r e s e n t a t i o n

4. planeta.wikispaces.com/southafrica

5. planeta.wikispaces.com/marketingsa

6. Change The World
H e l p E d i t
Image: openclipart.org

7. p h o t o @ m a r t i n h a t c h u e l
2 0 1 5

8. plus.google.com

10. Technology is the campfire
around which we tell our stories.
- Laur i e Ande r so n
G r a p h i c @ O p e n C l i p A r t

12. - R o b B r e z s n y

15. over one
won’t read
has no advantage
A person who
who can't read.

16. The value of
the social web
becomes clear
through
repetition and
redundancy. 2 0 1 3 @ r o n m a d e r

17. Facebook F l i c k r G o o g l e + T w i t t e r Y o u T u b e W i k i s O t h e r
Ar e we o n
the same
scre e n?
T o w h at
de gr e e ar e
we
e n gage d?
2 0 1 3 @ r o n m a d e rp l a n e t a . w i k i s a p c e s . c o m
Are we on the same screen?

18. @ M a r t i n H a t c h u e l , T h i s T o u r i s m W e e k

20. Sara, Enrique y Ron
I n l i f e ,
i t’ s no t so
i mpo r tant
whe re you go
as i t i s
who you me e t
al o ng the
w ay.
E n l a v i d a , n o i m p o r t a
t a n t o d o n d e v a s
t a n t o c o m o a q u i e n
e n c u e n t r a s e n e l
c a m i n o .

21. What’s in your toolbox?
p l a n e t a . c o m
planeta.wikispaces.com/tools

22. Ahora es más fácil
Aprende los ABCs de las Redes Sociales
planeta.wikispaces.com/socialweb
It’s easier than ever
Learn the ABCs of the Social Web
planeta.wikispaces.com/socialweb
07.2013

24. View
Create pages
Share
Upload photos
Search
2 0 1 5 @ r o n m a d e r
Levels of Engagement

25. Read
Thank
Be kind
Write
2 0 1 5 @ r o n m a d e r
Levels of Engagement

27. View
Upload photos
Share / Like / Comment
Create event
Search
Say ‘happy birthday’
2 0 1 5 @ r o n m a d e r
Levels of Engagement

28. facebook.com/South.African.National.Parks

29. facebook.com/Ugu-South-Coast-Tourism

30. Responsible Tourism South Africa

31. facebook.com/events/161744987318398

32. View
Add star / follow
Share photos in groups
Curate a gallery
Upload pics
Search 2 0 1 5 @ r o n m a d e r
Levels of Engagement

33. Knysna on the Map

34. flickr.com/places/South
+Africa#umtentweni

36. flickr.com/groups/
lovesouthafrica

37. Read
Endorse
Search
Claim your place
2 0 1 5 @ r o n m a d e r
Levels of Engagement

39. Read / Follow
Add star
Reply / Retweet
Embed / Curate
Tweet
Search
Levels of Engagement
2 0 1 5 @ r o n m a d e r

42. View
Create pages
Share
Upload photos
Search
2 0 1 5 @ r o n m a d e r
Levels of Engagement

44. planeta.wikispaces.com/southafrica

45. planeta.wikispaces.com/coelacanth
Photo: Phil Dragash
Coelacanth

46. Responsible Tourism
Networking
in South Africa
planeta.wikispaces.com/rtsouthafrica
2 0 1 6

47. View
Thumbs Up!
Search
Upload
2 0 1 5 @ r o n m a d e r
Create playlist
Levels of Engagement

48. youtube.com/playlist?p=PLFBC011A7760D7C51

49. Open Education Declaration
Cape Town, South Africa
We are on the cusp of a global revolution
in teaching and learning. Educators
worldwide are developing a vast pool of
educational resources on the Internet,
open and free for all to use.
w w w . c a p e t o w n d e c l a r a t i o n . o r g

50. What we need from South Africa
• Livestreaming video from conferences
• Engaging Facebook pages from tourism offices
• Engaging Twitter interaction from officials
• Multilingual info
• Public access to tourism stats
• Encouragement for fans of South Africa
2 0 1 6

51. What we can do on the Social Web
2 0 1 6
• Like South Africa on Facebook
• Give a thumbs up on YouTube
• #Periscope
• Share photos on Flickr and Instagram
• Tweet about South Africa
• Edit wikis
• Curate on Flipboard, Pinterest and Storify
• Rate places on TripAdvisor and Yelp
• Favorite and embed Slideshare presentations

52. Foto @ Ron
Mader
Kudos
M ar ti n Hatchue l
Ethan G e l be r
G r e g Hubbs
Al i stai r M cKe n s i e
He i di Van de r Kamp
T h e Bl u e Yo n de r
#Futr chat
Loc al T ravel
M o v e m e n t
South Afri ca
T o u r i s m
S outh Afri ca n Parks
T r an s i ti o n s A br o ad
T r av e l W o r d
U S A R u gby S e v e n s

53. South Africa Resources
Planeta South Africa http://planeta.wikispaces.com/southafrica
Load Shedding https://www.youtube.com/watch?v=ViorVDgiiOg
Wiki http://wikilovesmonuments.co.za
Flickr https://www.flickr.com/groups/lovesouthafrica
This Tourism Week http://www.thistourismweek.co.za
Cape Town Declaration http://capetowndeclaration.org
Flipboard https://flipboard.com/section/south-africa-btsyi6
Hashtag Radio http://hashtagradio.co.za
Sanzar Rugby http://www.sanzarrugby.com
Protected Planet http://www.protectedplanet.net
Flight Radar http://www.flightradar24.com
Hopper http://www.hopper.com
Google News https://www.google.com
2 0 1 6

54. slideshare.net/planeta/southafricaontheweb
Please
Share

55. @ronmader