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Why Pinterest Matters: Image Links Drive Happy Viral Loops and Sales

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Sharad Verma
Sharad Verma

Why Pinterest Matters -- presentation from Pinfluencer at the Social Curation Summit, LA, Dec 2012

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Why Pinterest Matters?
Links are the fundamental building blocks of Internet http://www.examiner.com/article/pawn-stars-fined-by-cops-for-leaving-campsite-trashed Pinterest is a network of visual and sharable hyperlinks
Pinterest makes links human
Image links are products and objects that people want to collect and share http://www.weddingdressbee.net/strapless- knee-length-with-rose-flower-decoration- dress.html
Collecting and Sharing creates a Happy Viral loop PVs More PVs
Happy Viral loops drive recurring Traffic and Sales ($$) And that’s why you should care about Pinterest
Key Metrics on Pinterest Pins/Day How pin worthy your site is? Repins/Pin How viral is your content? Clicks/Pin What is the click appeal of your pins? Revenue/Pin What is the shopping intent of your traffic? Followers/Day How fast is your audience growing?
@pinfluencer on twitter pinterest.com/pinfluencers hello@pinfluencer.com facebook.com/pinfluencer www.pinfluencer.com blog.pinfluencer.com

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Why Pinterest Matters: Image Links Drive Happy Viral Loops and Sales

  • 2. Links are the fundamental building blocks of Internet http://www.examiner.com/article/pawn-stars-fined-by-cops-for-leaving-campsite-trashed Pinterest is a network of visual and sharable hyperlinks
  • 4. Image links are products and objects that people want to collect and share http://www.weddingdressbee.net/strapless- knee-length-with-rose-flower-decoration- dress.html
  • 5. Collecting and Sharing creates a Happy Viral loop PVs More PVs
  • 6. Happy Viral loops drive recurring Traffic and Sales ($$) And that’s why you should care about Pinterest
  • 7. Key Metrics on Pinterest Pins/Day How pin worthy your site is? Repins/Pin How viral is your content? Clicks/Pin What is the click appeal of your pins? Revenue/Pin What is the shopping intent of your traffic? Followers/Day How fast is your audience growing?
  • 8. @pinfluencer on twitter pinterest.com/pinfluencers hello@pinfluencer.com facebook.com/pinfluencer www.pinfluencer.com blog.pinfluencer.com