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On June 26, 2014 &samhoud organized

a leadership meeting for management Heineken



Pieter Haasnoot of upnext.nl delivered a presentation 

on the speed of technological change

and the importance of innovation
THINK GLOBAL

ACT LOCAL
Technology and science are reshaping our society

in ways we have not seen before.



This effects all markets, leaders & teams.
Innovation has become the key factor in competition.
What is the speed of technological change?
EXPONENTIAL TECHNOLOGY
(Gordon Moore, Ray Kurzweil, Gerhard Lenski e.a.)
The speed of technological change

is

exponential!



That’s why we are really entering a different world!
BRAIN INTERFACES
BRAIN INTERFACE - MUSE
EMOTIONS BECOME DATA
WEARABLE TECHNOLOGY
BODY SENSORS
INTERNET 3.0 - OF THINGS
INTERNET 3.0 - OF THINGS
DATA EXPLOSION
1104
Exabytesofdata
2010
68 % of all unstructured

data in 2015 comes from
consumers

Structured data

VOLUME of DATA in DATABASES



1 Exabyte (EB) = 1 million Terabytes (TB)



(Context: Facebook generates 500 TB each day)

10.000	

"
9.000	

"
8.000	

"
7.000	

"
6.000	

"
5.000	

"
4.000	

"
3.000	

"
2.000	

"
1.000	

"
0

DATA EXPLOSION
2015
Source: IDC, BI Intelligence Estimates - 2014

2025
?2531
758
5379
WHO OWNS THE DATA?
ARTIFICIAL INTELLIGENCE
ROBOTICS
ROBOTICS
DRONES
3D & 4D PRINTING
3D + DRONES
AUGMENTED REALITY
VIRTUAL REALITY
APPLIED GAMING
100.000 PEOPLE MAPPING NEURONS
Developments in technology & science are combinatorial



Brain research, bio technology, nano technology, dna 

genome technology & synthetic biology
develop fast because of technology
BIO TECH - PRODUCTION
BIO TECH - DESIGN
BIO - MIMICRI
BIO - MIMICRI
NANO TECHNOLOGY
DNA & GENOME
SYNTHETIC BIOLOGY
THINK GLOBAL

ACT LOCAL
The exponential change in technology and science

is changing our society.



Radical transparency, traceability, empowerment, speed,

quantified self, sharing economy and globalization

are changing markets and the world
RADICAL TRANSPARENCY
TRACEABILITY
SMALL BEATS BIG
EMPOWERMENT - Jack Andraka
EMPOWERMENT - Boyan Slat
SPEED
TWITTER

Value

$ 31.000.000.000



Employees

2013 3000
KODAK

Value

$ 26.000.000.000



Employees

it was 140.000

2007 63.900

2011 17.000
INSTAGRAM

Value (by Facebook)

$ 1.000.000.000



Employees

2012 13
SNAPCHAT

Value

$ 2.000.000.000

Facebook bood onlangs

$ 3.000.000.000



Employees

2013 30
WHATS APP

Value

$ 16.000.000.000



Employees

2014 55

SPEED OF SCALING
ANTI SOCIAL
QUANTIFIED SELF
EFFICIENCY
ACCESS BEATS OWNERSHIP
ENERGY END GAME
ABUNDANCE - The concept
PETER DIAMANDIS & STEVEN KOTLER - Abundance (2012)
ABUNDANCE - Solar brick roads
AGING POPULATION
DIVERSITY
FEMININITY
CITIES - City as an interface
GLOBALISM
Does exponential change in technology and science

mean we all live in one global world that’s the everywhere?



No, global brands need more local intimacy,

because believe systems, the connection between online&offline,
and the new bottom-up wave become stronger in the world.
GLOBALISM - Are we all the same?
IDENTITY - different believe systems
Sister Catherine Wybourne
IDENTITY - connection online/off line
IDENTITY - local bottom up is important
Global brands need local intimacy!
NETWORKS - Systems - Holism
COLLECTIVE CONSCIOUSNESS?
THINK GLOBAL

ACT LOCAL
UPNEXT.NL


PIETER HAASNOOT

Innovation devoted to positive change.



pieterhaasnoot@me.com

Amsterdam - Europe

0031 6 21277054

www.upnext.nl
UPNEXT.NL


PIETER HAASNOOT

Innovation devoted to positive change.



pieterhaasnoot@me.com

Amsterdam - Europe

0031 6 21277054

www.upnext.nl

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Slideshare Heineken - exponential technology & global brands 27062014