Social media for LLP projects

ViPi’s specific experience
in using social media – case study

Leuven, 19 February 2013

Outline

 ViPi KA3-ICT network project
 Background on PhoenixKM

 What do we want to achieve?

 How do we do it?

 How do we use it for project outcomes

dissemination?
 Caveats/ do’s and don’ts

 What about accessibility?

Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.eu

About us
Main specialisation in SEM=SEO+SEA+SMO
o SEO (search engine optimization)
o SE(M)A (search engine marketing/advertising)
o SMO (social media optimization)
o Main clients: insurance and music industry
Social focus:
o ICT enabling people with disabilities during education, job seeking and

employment
o Special interest in basic ICT and ICT-based assisted technology (AT) skills

training
o We coordinate 3 projects:

 2 KA3-ICT projects (ViPi – basic ICT skills trainings, SGSCC – post ViPi

focused on social competence training using ViPi tools)
 1 Leonardo Da Vinci Development of Innovation Project (ATLEC – ICT

based assisted technology knowledge)


What?
What do we want to disseminate as a project?

Updates on our project work: news current affairs of projects
Surveys or analyses we prepared.
Final deliverables that are ready to go out: downloads, software
Organisation of an event, either local or European
Presentations made at events
Pictures of events
Videos of the project and or of events
Reaching out to press/media
Other ideas?


How?
How do we do this?
Reaching out to various stakeholders and
gatekeepers
Using various complementary (accessible)
channels
And making use of what FREE tools can offer
us


Social media - Twitter
Twitter and aggregators like TweetDeck
o Have something meaningful to say

and use hashtags (#)
o Re-tweet only project relevant material

o Material: 146 character message, image,

sound, video, PDF, image + sound, links
o Delivery methods: tweetwall, embedded in

website, rss (FB, Tumblr, ...), data to e-mail


Social media - Facebook
Facebook page (not profile)
o Avoid a ratatouille of postings

o Make the page attractive

o Material: 'unlimited' character message, image

(galleries), tagging, sound, video, PDF, image +
sound, links
o Delivery methods: rss (Twitter), video

embedding


Social media - YouTube
YouTube channel and videos
o Select relevant videos

o Videos can be made easily with

smartphones using various apps if needed
o Material: video, sound, screencapturing,

captured presentations
o Delivery method: embedding, link, rss (FB,

Twitter, ...), channels


Social media - Slideshare

SlideShare
o Upload your presentations,
newsletters, etc. They transfer to
textual versions and are annotated
with tags -> Google friendly
o Material: PPT, PDF, documents, video

o Delivery method: embedding, rss (FB,

Twitter, ...)

Social media connections


ViPi Twitter
Twitter : twitter.com/ViPi_project


ViPi Facebook
Facebook : www.facebook.com/vipiproject


ViPi YouTube
YouTube : youtube.com/user/AccessForAlleu


ViPi SlideShare

SlideShare : slideshare.net/phoenixkm


Do’s & Don’ts
Don’ts
Chase quantity in followers, tweets, likes, etc.
Have a say about everything.
Share personal data and opinions (religious, political)

Do’s
Ensure you reach those you need to reach (quality)
Think before tweeting
Don’t pretend to be a “guru”, “expert”, etc. in your
profile.

Accessibility issues
Accessibility social media - common accessibility issues
Lack of section headings: screenreader users use the “H”
shortcut to enlist all headings that appear in a website, document
or presentation: eg. <h1> instead of <b> and large font size,
heading functionalities in MS Word, LibreOffice, ...
Poor colour contrast
An inability to navigate using keyboard only: rich internet
applications in Facebook
Missing text equivalents for images
Inability to resize text
Videos lacking captioning (subtitles):very time consuming
(various languages), even we don't always respect it, but it should
be a standard procedure

Accessible alternatives
Twitter vs. Easy Chirp: accessible via screenreader
o http://www.easychirp.com

Facebook vs. m.Facebook: accessible via screenreader
o http://m.facebook.com

YouTube vs. Easy YouTube / Accessible YouTube / Amara
(subtitles): video functionalities accesible via keyboard
o http://www.cs.unc.edu/~gb/AccessibleYouTube and

subtitles using Amara -
http://www.universalsubtitles.org/en/
SlideShare vs. EasySlideShare:accessible via keyboard
o http://icant.co.uk/easy-

slideshare/?slides=http://urlslideshare


Project documents
Accessible project outcomes
Accessible Word doc
Accessible PDFs
Daisy book versions


Contact us
Contact details

Mr. Bernard Van Isacker
Business consultant
Mobile: (B) +32 496 334056
Mobile: (GR) +30 6942 868812
Phone: +32 51 568570
E-Mail: bernard@phoenixkm.eu


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