A presentation on the pros/cons of globalization for my marketing class

1. Globalization By: Philip Piedt

2. Globalization Definition - “Processes by which goods, services, capital, people, information, and ideas flow across national borders.” (Grewal/Levy) - “Trend toward greater economic, cultural , political, and technological interdependence among national institutions and economies.” (Wild/Wild/Han) Grewal, D., & Levy, M. (2009). Marketing. New York: McGraw-Hill Companies, Inc. Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall.

3. Globalization Involving Us All Nearly 23 trillion dollars accounts for the total value of imports/exports that cross national borders each year. Your Everyday Life: Wake up to a GE alarm clock made in China Slip on Adidas sandals made in Indonesia Put your American Eagle clothes on from Mexico Unplug your Nokia phone made in the U.S. and Taiwan Hop into your Toyota made in Kentucky Listen to Coldplay from England Grap a Starbuck’s coffee with beans harvested in Columbia Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall.

4. Globalization (Continued) Two Characteristics: Two Forces: Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall.

5. Globalization (Continued) Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall.

6. Globalization’s Current Issue Rise of the Anti-Nike Movement (1990’s- early 2000’s) One of the top companies that use sweatshops Manufactured lower cost products in factory countries Underpaid workers in Indonesia Less than minimum wage (2,100 rupiah to $1 U.S.) Child labor (12 and under) in Cambodia and Pakistan Poor work conditions in China and Vietnam Auditors found out poor health and safety standards in several plants Locke, R., & Siteman, A. (2004). The Promise and Perils of Globalization: The Case of Nike. Retrieved February 28, 2009, from http://web.mit.edu/polisci/research/locke/nikepaperFINAL.pdf. 2006, Feb. 6). Anti-Sweatshop League (ASSL). Retrieved February 28, 2009, Web site: http://www.geocities.com/whydoyoukeepdeletingme/ASSLLeague.html

7. Globalization’s Current Issue (Cont.)

8. Globalization and Marketing Expands the market in which consumers buy from Access EBay sellers from across the globe. Two Strategies for Businesses: Global Strategy Reduce marketing costs by standardizing product and marketing strategy Multi-National Strategy Adapt products and marketing strategies in each national market to suit local preferences Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall.

10. Widening gap of rich and poor

11. Environmental RegulationsUnsanitary sweatshops Emission of harmful toxins Exploits Labor Standards Reduction of wages Long hours (12 or more) No benefits 2006, Feb. 6). Anti-Sweatshop League (ASSL). Retrieved February 28, 2009, Web site: http://www.geocities.com/whydoyoukeepdeletingme/ASSLLeague.html