Philip North proposes a theme park centered around Justin Timberlake, featuring rides and attractions named after his songs and persona, including the "JT Bumper Boats" and "Sexy Back Backwards Roller Coaster". The park would offer Memphis-style foods as well as pizza and burgers made to Philip's high quality standards. Individual admission would be $50 with family passes of up to 5 people for $200 and $30 for additional family members. Justin Timberlake would promote the park through commercials, interviews, concerts and movies, while other promotional activities would include billboards, radio ads, Facebook, internet ads and Google.