Product overview of ibop

1. {
bop
Product Overview
Copyright ©2014 ibop Ltd.
Highly Confidential. Do not distribute without express written permission.

2. What Is bop?
• bop – Book Of Pictures
• bop is a photo book of digital images taken by a user, either
randomly or in a traditional picture style, these images are then
chosen by the user to a maximum of 30 images and uploaded via
the bop app once a month.
• ibop then takes these images and formats them in to a book of
pictures, these are matched with relevant advertisements based on:
• Age
• Gender
• Location
• Interest
• Advertisers Requirements
• bop also adds Geo-Mapping, & Temporal information to show
where the user was & when the picture was taken.

3. What Is bop?
• bop can also print the name of the people in the photo on the back
of it if highlighted & tagged by the bopper
• bop is FREE to the user, all costs are covered by bop
• 100% free app
• 100% free postage
• 100% free book of photos
• bop is a win for the bopper to get all those photo memories off their
digital cameras, smart phones, laptops, desktops, tablets, memory
cards, sticks etc. and build them into a portable library every month.
• The user can also order mutiple books to send to friends and family
around the world, also FREE OF CHARGE
• If a user signs up with a military email address, they will be sent a
second copy free automatically to be forwarded to the
serviceman/woman

4. {
Front Cover Selectable
from a free range
by the bopper
What a bop looks like
Customer detail printed
direct to rear cover with
postage licence

5. {
Rear of front cover features full advert

6. {
Rear of photos will feature GPS/Time/Date Information alongside advert

7. {
Names tag-able & targeted advertising

8. {
Delivery of coupons through scan-able codes

9. Why bop?
bop is the innovative new “traditional” permission marketing channel
which allows marketers to powerfully embed their brands in their
customer’s most treasured memories. It’s what marketing is meant to
be about.
boppers opt into receiving ads on the back of their photos in return for
free prints on high quality photo paper, delivered monthly, they receive
almost 400 free prints a year, a saving of almost €65 a year.
Traditional advertising is disposable. Newspapers & magazines are
thrown out or left behind, Billboards are replaced, TV & Cinema are
ignored by DVR, channel Hoppers & latecomers. Online is dependent
on the user clicking & actively seeking you out.
Photographs are permanant. Cherished moments, loved ones, selfies.
All memories. Would you throw away a memory? By placing your
advert on the back of a bopper’s photpgraph, you’re forever
associating your brand with their memory. A memory that they’ll share
with family & friends & influential family decision makers.

10. {Don’t just photograph it.
bop it!
ibop.me