5. I have decided to create a music video as my final project. For this
music video I have chosen the song ‘Bow Down’ by Beyoncé Knowles as
this song intrigues me, due to the fact that its so different to her other
songs as the lyrics are aggressive and fairly vulgar. The song has
caused controversy in the media because of this, which has pushed
Beyoncé to not make a music video for it. all the media attention this
song has raised make me interested to make a music video to match its
attention seeking and explicit manner in an interesting way.
Nevertheless main reason I have chosen to make a music video for this
song is that, there is no music video for the song.
Selection and Justification
6. Beyonce ‘Bow Down’
This mood board
expresses the theme
and scene of this
music video idea, I
would want this music
video have hip hop
themes like
graffiti, wild dance
moves, eccentric, over-
the-top outfits and
colourful scenery. I
would want this music
video to be quirky, fun
and fast pace.
8. Question What Is Your
Opinion On My
Music Video
Idea?
Do You Think
This Music Video
Is Appropriate
for My Target
Audience?
Do You Think
This Music Video
Will Suit The
Genre Of The
Song?
How Do You
Think I Could
Improve The
Concept Of The
Music Video To
Gain A Larger
Audience
How Do You
Think This Music
Video Compares
to Related Ones
In The Industry
Annie Its fun and
quite
commercial
Yes, but it can
be powerful
and influential
for the wrong
reasons
Yes, Defiantly Make it appeal
to different
people by
adding
different
scenes
Its similar and
mainstream
Sophie I like the idea
of your music
video and
think it will suit
the target
audience well,
I think that it
will be exciting
and will attract
many making
the single sell
well.
Yes it will
attract them
well
Yes I think the
video will fit
well to the
song
Add lots of
colour and
make the
images bold
Its similar to
them, which
will make it
blend well in
the industry
9. Josh Its very pop
like, and
humorous (like
a parody
Yes, but some
elements of it
provide a
negative light
on the target
audience
yes It’s a bit too
strange for
older and
younger
people, so tone
down the
vulgar content
Its too unique
to be
compared to
the
commercially
successful
videos
Charlie I like the idea
and think it
would work
well with a
young
audience
The ideas of
the music
video will
appeal to a
young
audience but
not for a good
reason, as it’s a
bit improper
Yes, as it has all
the
fundamentals
of a hip-
hop/pop music
video
At the moment
it would only
appeal to a
younger
audience as an
older audience
would find it
hard to relate
to the content
Its similar to
other videos of
its kind
Hayley Its different.
It’s a modern
way of looking
at the industry
Yes, but I you
must be careful
who it
influences
Yes it would,
because it goes
with the lyrics
Using bright
colours and not
making it so
explicit
This idea is a
little more
humorous
10. After receiving the feedback from my survey I observed that a lot of people liked the
idea of my music video, and would actually tune in to watch it, this makes the idea
successful as all the people I surveyed are into the genre of my music video idea. A
lot of people thought my music video would appeal to my target audience of 15-26
year old individuals, but it wasn’t appropriate for them as the content within it is
vulgar, explicit and badly influential to the younger individuals within my target
audience, which tells me that I would have to illuminate the discourteous and
sexually explicit elements and themes, this would also help me gain a larger target
audience in the process as I could gain a larger audience (younger people would be
able to watch it and older individuals would not be put off by it), on-the-other-hand I
must be careful how much of the vulgar and explicit content I do not use as there is
always a risk of losing the interest of my target audience I had in mind in the first
place.
Analysing my feedback I found that everyone who participated think that the music
video is appropriate for it genre as it contains all the elements of a typical pop/hip-
hop music video (catchy dance routines, flashy outfits and outlandish scenery).In
comparison to other music videos, people think that my music video is similar to
others in the industry, which would make it blend well, but this is also a concern as it
means my idea will not stand out from its competitions, I will have to develop my
idea further to make sure its unique and different to others in the industry.
Analysis of Idea Development After Feedback
11. Range Of Materials Needed For Music Video
After all the pre-production and planning of such objectives as location (s), artists and
narrative etc.. I will need a variety of materials to produce a top quality music video,
these include,
Cast And Crew- an artist has nothing to paint without a subject, in this case without a
cast (artist/actors) to film in my music video, I have no music video, I would Also need
a crew to help me and my artist or cast members, such as make-up artist, stylist,
camera man etc.
Film Equipment – this is one of the most important factor to producing this music
video as, it would be impossible to film the music video without the proper filming
equipment, this would include such equipment of a digital video camera, tripod, dolly
track etc.
Transport- I will need to be able to provide myself, my filming equipment and
cast/crew transport to get to all the different locations that we need to film in.
Props and Costumes- as this is a music video is my actors and artist have to look
eccentric and interesting, which means I will need the right clothing and makeup, I
will also need to provide the set with any props used in any scenes, such as peddling
bikes, cars etc.
Speakers (Playback device)- my artist need to be able to sing along to the song on
time and on beat, so I must provide speakers to playback the audio on the set.
12. Skills You Have To Carry Out This Project
To successfully pull of the responsibility of creating this project to the highest
possible standard, I will need a number of skills and knowledge on producing a
music video.
Creativity- I have the ability to think of many ideas and alternatives as possible
which is extremely useful as you will need to be able to think of interesting
scenes to film and equally interesting alternatives if original ideas don’t go to
plan.
Filming/studio- I have a good knowledge of filming using filming equipment,
which is essential to the project, I also know how to set up a filming studio, using
lighting, setting up camera’s, using dolly tracks and setting up camera positions
and identifying and using different camera techniques.
Directing- My actors and artist will look to me for direction of what to do, where
to move and how to move, I have the ability to give instruction in a respectable
understandable manner
13. Appropriate Content base for Audience
The majority of my target audience is individuals (mainly female) aged 15-26 and
most of them would be Beyoncé fans, I feel that most Beyoncé fans have certain
expectations of most Beyoncé music videos, as her fans are use to a certain style and
visuals, as Beyoncé is known and respected in the industry for not being an artist who
uses vulgar language or overly-sexualised content to sell her music or music videos.
That being said, the song bow down cause controversy because it broke these
boundaries and the lyrics were considered discourteous and offensive, and I think
that must be taken into consideration within this music video, whether the fans of
Beyoncé appreciate a controversial music video to a controversial song or not, the
controversy is bound to draw an interested to the video.
Nevertheless, the music video must be controversial but not offensive to the
audience, there must be a limit to how far the vulgar content goes into the video, as
making it too unrefined and uncivil, will not only potentially loose a lot of audience
but the music video could be banned or limited to availability
14. Production Techniques Needed For Production
Timing and Reliability- I am able to keep time management to plan with project which
makes me reliable to the team, this is important if the project needs to be complete at
a certain date.
Team Work- I am able to work with and lead my team responsibly and respectably
through the creation process of this.
Efficiency – shooting a music video can be stressful and a lot of issues can occur and
some can be uncontrollable such as, disruptive weather conditions and
underperforming artist or actors, I am able to find solutions and substitutes for such
situations quickly and effectively.
Editing- my music video will need to be well edited before being published, and rather
than hire a editor I possess the skills to edit a video on different software at
professional standards
15. Codes And Constraints
Looking into codes and constraints of this production involves looking into
the morality of the content of this product. As its extremely important to take
in consideration whether you could potentially offend or disrespect anyone
with your product.
Legal and Ethical Issues- these are some of the legal and ethical issues I must
take in consideration when producing my music video.
discrimination to anyone based on such factors as race, sex, disability is
illegal within the media industry, my music video will not feature any
discrimination of any kind.
National Security-Filmmaker (me) must be knowledgeable national security
laws such as the official secrets act 1911 and the prevention of terrorism act.
16. Copyright is on of the most important issue the
media industry. Legal protection is enforced to
protect original material, so it can’t be used in
somebody else's name or credited to someone
else, this is gonna be a key issue for me to solve
as the audio I am making my music video to
does not belong to me.
