This document summarizes Bayern's Instagram community management strategies. It discusses how using hashtags like #VISITBAVARIA and #DEINBAYERN helped make content more visible and brought fame. It also talks about establishing community interactions by reposting photos tagged with location hashtags. An organized hashtag hike event with 500 authentic photos gained over 6 million impressions. Bayern's Instagram following grew from 10k to 60k and engagement rates increased. The key learnings are that communities are built outside the main feed through interactions, and engagement must be maintained through posted content.