1. 1
|
AMD
APU14
BEIJING
|
MAY
15,
2014
PRESENTER
NAME
GOES
HERE
DATE
GOES
HERE
PRESENTATION
TITLE
PRESENTATION
TITLE
PRESENTER
NAME
GOES
HERE
DATE
GOES
HERE
AMD
SUCCESS
IN
GREATER
CHINA
SPENCER
PAN
Corporate
Vice
President
and
Managing
Director
for
AMD
Greater
China

2. 2
|
AMD
APU14
BEIJING
|
MAY
15,
2014
THE
AMD
MISSION
To
be
the
leading
designer
and
integrator
of
innovaMve,
tailored
technology
soluMons
that
empower
people
to
push
the
boundaries
of
what
is
possible.

3. 3
|
AMD
APU14
BEIJING
|
MAY
15,
2014
AMD
GREATER
CHINA
PLEDGE
Our
customer
promise
is
to
deepen
our
roots
in
Greater
China
and
deliver
technology
leadership
and
soluDons
that
enrich
people’s
lives.

4. 4
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
Infrastructure
Support
Gov.
RelaMons
Finance
Order
Management
IT
HR
Legal
CHINA
AMD
PRESENCE
IN
GREATER
CHINA
OVERVIEW:
y We
have
a
long-­‐standing
presence
in
China,
this
year
marks
21
years.
(1993-­‐2014)
y AMD
China
encompasses
all
the
funcMons
that
AMD
has
world-­‐wide.
Beijing
Hong
Kong
Taiwan
Shanghai
Shanghai
R&D
Center
Customer
Engr.
WW
ODM
BU
Global
WB
Acer/Asus
GAM
WW
Chipset
&
AIB
OSAT
Suzhou
Factory
Sales
Op.
GC
HQ
&
S&M
Lenovo
GAM
WW
DT
BU
Customer
Engr.
Suzhou

5. 5
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
AMD
GC
–
MAJOR
ACHIEVEMENTS
AND
KEY
HIGHLIGHTS
Strong
Channel,
OEM/
ODM,
ecosystem
partners
Strong
GC
gaming
presence
and
success
stories
Beijing
and
Shanghai
R&D
were
crucial
in
the
development
and
success
of
PS4
and
Xbox
One
Growth
in
Channel
DT
and
AIB
(33%
and
19%
YoY
Rev.
Growth)
Suzhou
factory
contributed
more
than
30%
AMD
worldwide
capacity
Biggest
region
in
AMD
-­‐
contributes
more
than
30%
of
AMD
PC
worldwide
revenue
>30%
>30%
>33%
and
>19%

6. 6
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
HOW
AMD
WINS
IN
GREATER
CHINA
3
PROTECT
CONSUMER
MARKETS
FURTHER
BUILDING
UP
OUR
STRONG
COMMITMENT
AND
SUCCESS
IN
GREATER
CHINA
2
ATTACK
IN
COMMERCIAL
SEGMENTS
1
PURSUE
HIGH-­‐GROWTH
MARKETS
y CulMvate
64-­‐bit
ARM
server
opportuniMes
y Develop
semi-­‐custom
opportuniMes
y Accelerate
adopMon
for
professional
graphics
y Execute
our
ahack
strategy
around
commercial
desktop
and
notebook
y Win
the
target
segments
of
embedded
soluMons
y
Focus
on
our
gaming
strategy
to
conMnue
dominaMng
channel
DT
and
AIB
markets
y
Up-­‐sell
consumer
desktop
and
notebook

7. 7
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
APU14
BEIJING
–
TODAY’S
AMD
TECHNOLOGY
SHOWCASE
1 Professional
Graphics,
Mantle
&
Unified
Gaming
Strategy
2 Next-­‐GeneraDon
APUs
and
Ambidextrous
CompuDng
3 Manju
Hegde
Steven
Liu
4
5 Kamal
Khouri
HSA
/
OpenCL
-­‐
UDlizing
AMD
GPUs
and
APUs
to
Accelerate
Apps
MaZ
Skynner
Bernd
Lienhard
6
Embedded
SoluDons
and
Technologies
Harry
Liang
7 AMD
and
ARM
–
64-­‐bit
ARM
Update
Lakshmi
Mandyam
ARM
Server
-­‐
Upcoming
APUs
and
64-­‐Bit
ARM
CPUs
Channel
Desktop
APU
Product
Update

8. 8
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
THANK
YOU

9. 9
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
AMD
GRAPHICS
MATT
SKYNNER
Corporate
VP
&
GM,
Graphics
Business
Unit

10. 10
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
LEAD IN CONTENT
GAMING PROFESSIONAL
BE THE GRAPHICS TECHNOLOGY LEADER
VISUAL AND COMPUTE GRAPHICS
10 | AMD APU14 | MAY 2014

11. 11
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
UNIFIED GAMING STRATEGY
WIN THE HEARTS AND MINDS OF GAMERS
EVERYWHERE
PROFESSIONAL GRAPHICS
LEADING IN CONTENT CREATION & ANALYTICS

12. 12
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
PROFESSIONAL GRAPHICS STRATEGY
y Professional
graphics
powering
the
new
Apple
Mac
Pro
y Desktop
and
Notebook
performance
leadership
in
new
SPECviewperf®
12
benchmark
y AMD
FirePro™
Cloud
soluMons:
SupporMng
VMware,
Citrix
and
Microson;
Professional
ISVs
integraMng
AMD
RapidFire
technology
y CerMfied
for
IronCAD
CAXA
LEADING IN CONTENT CREATION AND ANALYTICS
HIGHLIGHTS

13. 13
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
“…supercompu+ng-­‐class
performance
from
a
single
GPU.”
- PERSONALMAG
16 Ultra Workstation Partners
including China partner:
teraFLOPS
Double
Precision2
OVER
4K DISPLAYS
With Mini-
DisplayPort
1.26
UP TO
GB GDDR5
Frame
Buffer
1
6

14. 14
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
“[Mac
Pro]
is
a
machine
unlike
anything
we've
ever
made
both
inside
and
out.”
–
Phil Schiller, Senior Vice President,
Apple

15. 15
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
} Today’s
workstaMon
applicaMons
take
advantage
of
the
GPU
for
compute
} Heavy
influence
on
tradiMonal
CAD
workflows
§ Concurrent
engineering
workflows
with
CAD
and
CAE
on
the
same
machine
THE INCREASED RELEVANCE OF
GPU COMPUTEFOR WORKSTATIONS
Workstation
Applications
(CAD & M&E)
HPC
Applications
Workstation
Applications
(CAD & M&E)
HPC
ApplicationsGRAPHICS
GPU
COMPUTE

16. 16
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
THE WORLD’S
TOP ISVS ARE
MOVING TO
OPEN
CL
TM

17. 17
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
ENGINEERING
DASSAULT
Learn
more
Learn
more
Learn
more
y Abaqus
6.14
with
OpenCL™
y AMD
FirePro™
graphics
enables
users
to
design
and
simulate
on
same
machine
Systemes Simulia
SIEMENS
PLM Software
OPTIS
THEIA-RT
y NX
Nastran
9.1
with
OpenCL™
y AMD
FirePro™
graphics
enables
users
to
design
and
simulate
on
same
machine
y OpenCL™
based
real-­‐Mme
physics-­‐based
ray-­‐tracing
y Max
performance
for
real-­‐
Mme
design-­‐review
pipelines

18. 18
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
MEDIA &
ENTERTAINMENT
BLACKMAGIC
Learn
more
Learn
more
Learn
more
y AMD
FirePro™
Graphics
enables
applying
effects
“on
the
fly”,
using
OpenCL™
DaVinci Resolve
AUTODESK
MAYA Bullet
THE FOUNDRY
MARI
y MAYA’s
fast
physics
solver
via
OpenCL™
allows
arMsts
to
quickly
create,
view
and
edit
simulaMons
in
real-­‐Mme
y AMD
FirePro™
Graphics
OpenCL™
performance
enables
real-­‐Mme
3D
preview
of
model
complete
with
full
effects
enabled

19. 19
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
UNIFIED GAMING STRATEGY
y Strong
demand
for
new
AMD
Radeon™
R9/R7
Series
products
y The
graphics
powering
all
next
gen
Consoles
–
Xbox
One
coming
to
China
in
September!
y Mantle
closed
BETA
launches,
with
40
game
developer
studios
signed
up
y AMD
Radeon™
Sky
running
in
Tier
1
Cloud
gaming
pilot
deployments
WINNING THE HEARTS AND MINDS OF GAMERS EVERYWHERE
HIGHLIGHTS

20. 20
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
AMD
RADEON™
295X2
“One
word
-­‐
breathtaking.”
- Guru3D
GRAPHICS

21. 21
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
NEW NOTEBOOKS
FEATURING AMD RADEON™ R9 R7 & R5 M200 GRAPHICS – Q1’ 2014
AMD Radeon™ R9 M200
Series enabled notebooks
MSI
GX70
ALIENWARE
M17
TOSHIBA
Satellite P55t
y AMD
A10-­‐Series
quad-­‐core
processor
y AMD
Radeon™
R9
M290X
Graphics
y www.msi.com
y AMD
Radeon™
R9
M290X
Graphics
y www.alienware.com
y First
4K
notebook
y AMD
Radeon™
R7
M265
Graphics
y www.toshiba.com
AMD Radeon™ R7 & R5 M200
Series enabled notebooks
LENOV0
G-410/G-510
y AMD
Radeon™
R7
M265
Graphics
y AMD
Radeon™
R5
M230
Graphics
y www.lenovo.com
ACER
Aspire E1-572G
y AMD
Radeon™
R7
M265
Graphics
y AMD
Radeon™
R5
M240
Graphics
y www.acer.com

22. 22
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
MANTLEA VISION FOR THE FUTURE OF GRAPHICS
APIs4 ENGINES
7
DEVELOPER
S
20+ GAMES

23. 23
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
SIMPLIFY
KEY GOALS FOR MANTLE
PERFORMANCE PIONEER
y Make
PC
game
development
easier
y Give
PC
game
developers
more
explicit
hardware
control
y Alleviate
bohlenecks,
abstracMons
that
waste
Mme
y Give
gamers
more
FLOP,
performance
per
wah
and
$
y Fully
uMlize
mulM-­‐core
CPUs
y Reduce
hardware
requirements
of
modern
games
y Usher
in
the
era
of
“low
-­‐overhead”
PC
graphics
APIs
y Give
game
developers
a
seat
at
the
table
for
API
development
y Jointly
define
new
best
pracMces
for
a
new
era

24. 24
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
SIMPLIFY
“By
integra+ng
AMD’s
new
Mantle
API,
CRYENGINE
will
gain
a
dimension
of
‘lower
level’
hardware
access
that
enables
extraordinary
efficiency,
performance
and
hardware
control.”
Cevat Yerli
Founder, CEO & President
“With
Mantle,
our
team
can
spend
more
=me
achieving
our
perfect
ar=s=c
vision,
and
less
+me
worrying
about
whether
or
not
today’s
gaming
hardware
will
be
ready
to
deliver
it.”
Chris Roberts
CEO

25. 25
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
36fps
Without Mantle
AMD A10-7700K APU
R9 280X GPU
1920x1080x32 quality=high
60fps
Mantle
AMD A10-7700K APU
R9 280X GPU
1920x1080x32 quality=high
66% FASTER 1
AMD
RADEON™
GRAPHICS
|
MARCH
2014
|
AMD
CONFIDENTIAL
PERFORMANCE

26. 26
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
PIONEER
0
1
2
3
4
5
6
7
8
9
10
11
12
0
1
2
3
4
5
6
7
8
9
10
11
12
NumberofGames
Months After API/Driver Launch
API Adoption Rates by Games in Development

27. 27
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
THE MANTLE ADVANTAGE
A SHORTCUT TO DIRECTX® 12 READINESS
RENDER BACKEND
PORT
EFFORT TO COMPLETE
Consoles } Mantle Low-Medium
DirectX® 11 } Mantle Medium
DirectX® 11 } DirectX®
12
Medium
Mantle } DirectX® 12 Low
PIONEER

28. 28
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
WINNING IN
CONTENT
GAMING PROFESSIONAL
CONTENT CONSUMPTION CONTENT CREATION
y Mantle
is
changing
the
game
industry
y Mantle
enables
an
easy
path
to
DirectX®
12
for
game
developers
y AMD
Radeon™
Graphics
are
the
ulMmate
soluMon
for
gamers
today
and
tomorrow
y OpenCL™
being
adopted
by
top
professional
ISV
applicaMons
y AMD
GCN
Architecture
provides
opMmal
performance
for
OpenCL™
y AMD
FirePro™
Graphics
soluMons
enable
superior
professional
workflow
experiences

29. 29
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
Divider
Mtle
THANK
YOU

30. 30
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
2014
CLIENT
BUSINESS
UPDATE
BERND
LIENHARD
CORPORATE
VP
AND
GENERAL
MANAGER,
AMD
Client
Business
Unit

31. 31
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
PC
MARKET
OVERVIEW
TECHNOLOGY
DEMANDS
ON
COMMERCIAL
MARKET
CONTINUE
TO
EXPAND
VISUAL
COMPUTING
AND
GRAPHICS-­‐INTENSIVE
APPLICATIONS
ARE
DOMINATING
TABLETS
AND
NEW
CLIENT
FORM
FACTORS
GROWING

32. 32
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
DRIVING
THE
COMPLETE
SOLUTION
ENABLING
THE
SURROUND
COMPUTING
EXPERIENCE
PRODUCTS
“Kaveri,”
“Beema,”
“Mullins”
INNOVATION
Project
Discovery,
Nano
PC
SoluMon
and
Form
Factor
enablement
APPLICATIONS
LibreOffice,
Adobe®
Photoshop®,
AMD
Gesture
Control,
Games
EXPERIENCE
Gaming,
Natural
User
Interfaces,
4K
TECHNOLOGY
HSA,
GCN,
Security
Processor,
Mantle,
TrueAudio,
DockPort

33. 33
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
AMD
CLIENT
MOMENTUM
“KAVERI”
RevoluMonary
Architecture
“Kaveri
is
the
greatest
innovation
that
AMD
has
made
in
the
last
ten
years…”
―
Digital!
Magazine
February
issue,
page
22-­‐23
“KABINI”
First
AMD
Athlon™
and
Sempron™
APUs
“BEEMA”
and
“MULLINS”
2x
Performance-­‐Per-­‐Wah
“I
can
also
say
that,
given
a
choice
between
Intel
and
AMD
in
this
particular
segment,
the
AM1
platform
clearly
wins.”
―
Tom’s
Hardware
hhp://bit.ly/1nz52yu
“The
APUs
codenamed
“Mullins”
and
“Beema”
are
set
to
deliver
more
than
twice
the
performance-­‐per-­‐
watt
of
the
previous
generation”
―
CIO-­‐Today
hhp://bit.ly/1nsoX4N

34. 34
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
INTRODUCING
“MULLINS”
LOW-­‐POWER
AND
“BEEMA”
MAINSTREAM
APUs
y New
levels
of
performance
y Stunning
visual
and
streaming
video
experiences
y First
and
only
x86
processors
to
integrate
an
ARM
core
for
security
DifferenMated
Experiences
Playorm
Security
Processor
World-­‐class
Power
Management

35. 35
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
“BEEMA”
POWER
IMPROVEMENTS
GENERATION
OVER
GENERATION
REDUCED
POWER
CONSUMPTION,
MORE
BATTERY
LIFE
0.81
W
1.16
W
2.33
W
2.21
W
0.62
W
0.95
W
1.92
W
1.81
W
0.00
W
0.50
W
1.00
W
1.50
W
2.00
W
2.50
W
eReader
Web
Browsing
1080p
Video
Playback
MobileMark
2012
"Kabini"
SoC
"Beema"
SoC
Up
to
20%
POWER
REDUCTION

36. 36
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
POSITIONING
BACKED
BY
PERFORMANCE
GENERATION
VS.
GENERATION,
TOP
OF
STACK
COMPARISON*
*System
test
configuraMons
in
back-­‐up
AMD
A10
Micro-­‐6700T
vs.
AMD
A6-­‐1450
2013
2014
PCMark
8
Home
3DMark
11
Performance
Basemark
CL
Over
2X
THE
GRAPHICS
PERFORMANCE
PER
WATT
OF
“TEMASH”
NEARLY
2X
THE
SYSTEM
PRODUCTIVITY
PER
WATT
OF
“TEMASH”
Home
v2
“Temash”
Quad-­‐core
8
W
TDP,
5.4
SDP
1487
478
15
“Temash”
Dual-­‐core
3.9
W
TDP,
3.5
SDP
1186
299
10
AMD
A10
Micro-­‐6700T
with
Radeon™
R4
Graphics
4.5
W
TDP,
2.8
W
SDP
1591
582
15
AMD
A4
Micro-­‐6400T
with
Radeon™
R2
Graphics
4.5
W
TDP,
2.8
W
SDP
1386
452
13
AMD
E1
Micro-­‐6200T
with
Radeon™
R2
Graphics
3.9
W
TDP,
2.8
W
SDP
1294
371
12

37. 37
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
WHAT’S
NEXT?

38. 38
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
COMING
SOON:
THE
2014
PERFORMANCE
MOBILE
APUs
y RevoluMonary
Architecture
y Maximum
Compute
Performance
y Enabling
New
Experiences
Up
to
12
Compute
Cores*
HSA
Features
Graphics
Core
Next
(GCN)
with
Mantle
*Includes
4
CPU
cores
+
8
GPU
cores.
Visit
amd.com/ComputeCores
for
more
informaMon.
AMD
TrueAudio

39. 39
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
Give
Customers
New
Paths
to
InnovaDon
Harness
the
Best
of
the
x86
and
ARM
Global
Ecosystems
Offer
Compute
Leadership
in
Both
x86
and
64-­‐bit
ARM

40. 40
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
AMD
“PROJECT
SKYBRIDGE”
AMBIDEXTROUS
DESIGN
FRAMEWORK
2015
AMBIDEXTROUS
COMPUTING
ROADMAP
y StarMng
in
2015,
families
of
20nm
APUs
and
SoCs
with
pin-­‐compaMble
x86/ARM
compute
y Designed
for
Full
HSA
support
y AMD
Graphics
Core
Next
(GCN)
y Next-­‐Gen
“Puma+”
x86
Cores
y Low-­‐power
A57
64-­‐bit
ARM
Cores
y AMD‘s
first
HSA
Android
playorm

41. 41
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
AMBIDEXTROUS
COMPUTING
ROADMAP
2016+
THE
NEXT
MAJOR
LEAP
FORWARD
IN
COMPUTING
BEGINS
ElevaMng
64-­‐bit
ARM
performance
to
new
levels
AMD
DEVELOPING
64-­‐BIT
ARM
CORES
“K12”

42. 42
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
DRIVE
NEW
EXPERIENCES
HSA
FEATURES
TO
UNLOCK
GFLOPS
AMBIDEXTROUS
COMPUTING
ADD
THE
LATEST
GAMING
TECHNOLOGY
TAKING
CLIENT
DEVICES
INTO
THE
FUTURE!
y “Project
SkyBridge”
y Pin-­‐CompaMble
ARM
and
x86
SoCs
y Fully
exploit
the
tremendous
capabiliMes
of
the
APU
architecture
y Give
users
something
to
get
excited
about
and
accelerate
their
applicaMons
y Leverage
AMD’s
leadership
to
win
new
fans
and
move
the
industry
forward

43. 43
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
Divider
Mtle
Divider
Mtle
THANK
YOU

44. 44
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
PRESENTER
NAME
GOES
HERE
DATE
GOES
HERE
PRESENTATION
TITLE
“KAVERI”
AND
THE
HSA
ADVANTAGE
MANJU
HEGDE
Corporate
VP,
AMD

45. 45
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
PROGRAMMING
HETEROGENEOUS
SOCS/APUS
IS
GOING
TO
GET
A
LOT
EASIER

46. 46
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
hUMA
CPU
GPU
APU
ACCELERATED
PROCESSING
UNIT
HSA
SERIAL
WORKLOADS
PARALLEL
WORKLOADS
WHAT
IS
HSA?
Processor
design
that
makes
it
easy
to
harness
the
enDre
compuDng
power
of
an
APU
for
faster
and
more
power-­‐efficient
devices,
including
personal
computers,
tablets,
smartphones
and
cloud
servers

47. 47
|
AMD
TECH
DAY
|
MAY
2014
|
HSA
FEATURES
OF
“KAVERI”
y GPU
and
CPU
have
equal
flexibility
to
be
used
to
create
and
dispatch
work
items
y GPU
and
CPU
have
uniform
visibility
into
enMre
memory
space
hUMA
GPU
CPU
y Access
to
full
potenMal
of
“Kaveri”
APU
compute
power
APU
GFLOPS
CPU
GFLOPS
GPU
GFLOPS
hQ
GPU
118.4
737.3
CPU
ALL-­‐PROCESSORS-­‐EQUAL
EQUAL
ACCESS
TO
ENTIRE
MEMORY
UNLOCKING
All
“KAVERI”
GFLOPS

48. 48
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
EXAMPLE
PERFORMANCE
-­‐
DATA
POINTERS
0
10,000
20,000
30,000
40,000
50,000
60,000
1M
5M
10M
25M
Search
rate
(
nodes
/
ms
)
Tree
size
(
#
nodes
)
Binary
Tree
Search
CPU
(1
core)
CPU
(4
core)
Legacy
APU
HSA
APU
Measured
in
AMD
labs
Jan
1-­‐3
on
system
shown
in
back
up
slide

49. 49
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
HOW
APPLICATIONS
GET
FULL
ACCELERATION
OF
“KAVERI”
HSA
HARDWARE
APPLICATION
Source
Code
HSA-­‐Accelerated
Languages
OpenCL
2.0
Java
9
OpenMP
4.0
C++
AMP
HSAIL
Backend
HSA-­‐Accelerated
Compiler
Compiler
Front-­‐End
HSAIL
HSAIL
Stack
HSA
Kernel
Driver
HSAIL
RunDme
Compute
Cores
CPU
Cores
HSA
HW

50. 50
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
y HSA
features
make
“Kaveri”
the
FIRST
full
OpenCL
2.0
capable
chip
OpenCL
2.0
Feature
“KAVERI”
IS
AN
OPTIMIZED
PLATFORM
FOR
HETEROGENEOUS
COMPUTE
Shared
Virtual
Memory
Dynamic
Parallelism
Pipes
C11
Atomics
hUMA
Playorm
Atomics
hQ
y Legacy
OpenCL
well-­‐accelerated
by
“Kaveri”
‒ ProducMon
support
today
HSA
Mapping
‒ ProducMon
with
HSA
hardware
support
in
2H2014

51. 51
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
HSA
ACCELERATION
OF
JAVA
JAVA
8
–
HSA
ENABLED
APARAPI
2H
2014
y Java
8
adds
Stream,
Lambda
APIs
‒ CPU
MulMcore
Parallelism
y APARAPI
on
HSA
accelerates
Lambdas
‒ Parallel
acceleraMon
on
HSA
APU
JVM
Java
ApplicaMon
HSAIL
HSA
Finalizer
&
RunMme
APARAPI
+
Lambda
API
CPU
ISA
GPU
ISA
GPU
CPU
JAVA
7
–
OpenCL™
ENABLED
APARAPI
2013
y Program
only
in
Java
‒ Accelerated
by
OpenCL™
y AcMve
community
captured
mindshare
JVM
Java
ApplicaMon
OpenCL™
OpenCL™
Compiler
&
RunMme
APARAPI
API
CPU
ISA
GPU
ISA
GPU
CPU
JAVA
9
–
HSA
ENABLED
JAVA
(SUMATRA)
2015
y Adds
naMve
APU
acceleraMon
to
Java
Virtual
Machine
(JVM)
y JVM
generates
HSAIL
automaMcally
JVM
Java
ApplicaMon
HSAIL
HSA
Finalizer
&
RunMme
Java
JDK
Stream
+
Lambda
API
Java
GRAAL
JIT
backend
CPU
ISA
GPU
ISA
GPU
CPU

52. 52
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
HSA
ACCELERATION
OF
C++
AMP
AND
OPENMP
y C++
AMP
uses
Lambda
API
and
a
couple
of
restricted
keywords
‒ Standard
C++AMP
in
producMon
use
on
“Kaveri”
today
‒ HSA
hardware
support
for
C++AMP
in
2015
y OpenMP
now
adopMng
accelerator
support
‒ HSA
hardware
support
for
OpenMP
in
2015

53. 53
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
Biometric
RecogniDon
Secure,
fast,
accurate:
face,
voice,
fingerprints
Beyond
HD
Experiences
Streaming
media,
new
codecs,
3D,
transcode,
audio
Augmented
Reality
Superimpose
graphics,
audio,
and
other
digital
informaMon
as
a
virtual
overlay
APPLICATION
AREAS
RIPE
FOR
HETEROGENEOUS
ACCELERATION
Natural
UI
&
Gestures
Touch,
gesture
and
voice
AV
Content
Management
Searching,
indexing
and
tagging
of
video
&
audio.
mulMmedia
data
mining
Content
Everywhere
Content
from
any
source
to
any
display
seamlessly

54. 54
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
CHINA
APU14
APP
INTRODUCTION
} Baofeng
is
a
popular
offline
Media
Player:
480p
to
720P/1080p
realMme
upscale
using
OpenCL
acceleraMon
} Xunlei
is
a
famous
video
download
service
provider;
Strongene
commercial
H.265/HEVC
decoder
using
GPU
used
in
Xunlei
player
} PPTV
is
a
popular
TV
portal.
PPTV
PC
client
player
adopMng
AMD
MediaSDK
in
their
product;
launched
officially
in
Win
App
store
} Youku.com
and
Tudou.com
merged
as
top
VOD
company.
Youku
PC
client
player
adopMng
AMD
MediaSDK
in
their
product
} Neoimaging
is
a
free
and
popular
photo
ediMng
SW
under
xunlei.com,
providing
easy
professional
photo
ediMng
funcMonality
} A
local
leading-­‐edge
GPU-­‐based
photo
ediMng
sonware
supporMng
mulM
language

55. 55
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
YOUKU
} Youku.com
and
Tudou.com
merged
as
top
VOD
company.
Youku
PC
client
player
adopMng
AMD
MediaSDK
in
their
product
y AMD
Video
Quality
Control
integrated
y Unique
feature
-­‐-­‐-­‐
one
buhon
click
y AMD
Video
Quality
technology
‒ 4
unique
video
effects

56. 56
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
NEOIMAGING
} Three
popular
features
accelerated
by
“Kaveri”
Portrait
Enhance
Noise
ReducMon
Pencil
Sketch
} AcceleraMon
designed
in
UI
for
ease
} “Batch
process”
and
batch
process
tools
built
in
for
photo
batch
process
Free
photo
ediMng
sonware
under
xunlei.com;
designed
three
popular
features
to
use
GPU
acceleraMon,
with
built-­‐in
benchmark

57. 57
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
LIBRE
OFFICE
>100
CALC
Func=ons
Accelerated
HSA
POWERED
OPEN
SOURCE
PRODUCTIVITY
TRANSPARENT
MACRO
/
END
USER
FUNCTION
ACCELERATION
Source:
Libre
Office
IN
USE
WORLDWIDE
BY
~80
MILLION
PEOPLE1

58. 58
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
STRONGENE
H.265/HEVC
DECODER
Popular
video
download
service
provider;
Strongene
commercial
H.265/HEVC
decoder
using
GPU
acceleraMon
in
Xunlei
player
y H.265/HEVC
decoder
smoothly
running
on
AMD
“Kaveri”
y Playback
4K
video
with
30%
or
less
CPU
uMlizaMon
Dr.
Jun
Sun,
CTO,
Strongene
Technology
Ltd.

59. 59
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
IFLYTEK
Xiaoliang
Lu
Director
of
Speech
RecogniMon
Playorm
&
Embedded
} Leading-­‐edge
Chinese
speech
recogniMon
core
technology
provider
} Top
speech
recogniMon
product
and
service
covering
cloud,
mobile,
and
client
} WW
Chinese
leading
speech
recogniMon
cloud
service
provider

60. 60
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
THE
“KAVERI”
ADVANTAGE
*
For
more
informaMon
on
Compute
Cores
please
visit
AMD.com/computecores
y Easy
access
to
up
to
12
Compute
Cores*
y Ease
of
programming
to
use
the
GPU
for
compute
y More
applicaMons
from
ease
of
use
y Beher
user
experiences
y The
FIRST
full
OpenCL
2.0
capable
chip

61. 61
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
THANK
YOU

62. 62
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
2014
DESKTOP
BUSINESS
UPDATE
STEVEN
LIU
CORPORATE
VP
AND
GM,
AMD
DESKTOP
BUSINESS

63. 63
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
TECHNOLOGY
SIMPLIFIED
SOLUTIONS
ENTERTAINMENT
LEADERSHIP
4K
0.0
2.0
4.0
6.0
8.0
10.0
SMART
SHARPEN
COMPLETION
UP
TO
10X
FASTER
COMPUTE
ON
AMD
POISED
TO
WIN
IN
DESKTOP
EXPERIENCE
EXPERTS
WORLD-­‐CLASS
AMD
RADEON™
GRAPHICS
HETEROGENEOUS
COMPUTE
REDEFINES
PERFORMANCE
SCALABLE
CHOICES
(25W-­‐120W)
NEW
PC
ECOSYSTEM
ENABLEMENT
Photoshop
CC

64. 64
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
WE
HAVE
THE
MOMENTUM
“AMD
releasing
new
Kaveri
APU
with
beTer
integrated
graphics,
improved
performance
per
waT,
and
longer
baTery
life.”
“AMD’s
Kaveri
APU
marries
CPU
&
GPU
–
and
it’s
AMD’s
most
crucial
chip
launch
in
YEARS.”
“AMD
Kaveri
review
roundup:
a
solid
gaming
chip
that’s
ahead
of
its
+me”
RECORD
SHIPMENTS
RECORD
SHIPMENTS

65. 65
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
WE
HAVE
THE
TECHNOLOGY
MANTLE
y Performance
advantages
with
reduced
overhead
y Improved
CPU
&
GPU
scaling
AMD
TRUEAUDIO
TECHNOLOGY
y Offloads
audio
work
from
CPU
y Beher
immersion,
higher
audio
fidelity,
new
audio
effects
HSA
&
COMPUTE
CORES
y CPU
and
the
GPU
cores
are
equally
capable
of
compute
tasks
y Unlocks
the
total
compute
capability
of
the
APU
CPU
GPU
UNIFIED
MEMORY
4
x86
8
CUs

66. 66
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
WE
HAVE
THE
TECHNOLOGY:
DUAL
GRAPHICS
DEMO
AMD
Dual
Graphics
technology
ENABLES
MORE
FPS
PERFORMANCE
with
AMD
Radeon™
Graphics
Cards*

67. 67
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
WE
HAVE
THE
PRODUCTS
FOR
COMPONENT
CHANNEL
UNLOCKED
PERFORMANCE
WITH
MAXIMUM
CORES
BEST
PLATFORM
FOR
MAINSTREAM
GRAPHICS
INEXPENSIVE
YET
POWERFUL
EVERY
DAY
PC
AM3+
Socket
FM2+
Socket
FM2+/FM2
Socket

68. 68
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
WE
HAVE
THE
PRODUCTS
FOR
CONSUMER
CHANNEL
GAMING
TOWER
NEW
FORM
FACTORS
TRADITIONAL
TOWER

69. 69
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
INDUSTRY
STANDARD
MANAGEABILITY
INVESTMENT
PROTECTION
COMPUTE
PERFORMANCE
0.0
2.0
4.0
6.0
8.0
10.0
12.0
CALC:
21000
ROW
SPREADSHEET
CALCULATIONS
COMPUTE
ACCELERATED
WE
HAVE
THE
PRODUCTS
FOR
THE
COMMERCIAL
CHANNEL
24
MONTH
UP
TO
12X
FASTER

70. 70
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
RECAP
3
PosiDoned
for
Changing
Desktop
2 Strong
Products
y FX
-­‐
Only
8-­‐core,
only
5GHz
product
y APU
is
a
category
leader,
compute
leadership
y FM2+
top
to
bohom
y TargeMng
gaming
and
new
form
factors
y Strengthening
commercial
focus
1 Experience
Leadership
y New
technologies
(Mantle,
HSA,
AMD
Dual
Graphics,
AMD
True
Audio)
y Strong
partnerships

71. 71
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
Divider
Mtle
Divider
Mtle
THANK
YOU

72. 72
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
PRESENTER
NAME
GOES
HERE
DATE
GOES
HERE
PRESENTATION
TITLE
PRESENTATION
TITLE
PRESENTER
NAME
GOES
HERE
DATE
GOES
HERE
EMBEDDED
SOLUTIONS
UPDATE
KAMAL
KHOURI
Director,
AMD
Embedded
SoluMons

73. 73
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
ATTACK
IN
GROWTH
MARKETS
EVOLVE
IN
CORE
MARKETS
y Maintain
tradiMonal
PC
strongholds
y Grow
in
desktop
and
graphics
channel
y Target
commercial
opportuniMes
y Professional
Graphics
y Dense
Server
y Embedded
y Semi-­‐Custom
y Ultra-­‐Low
Power
Client

74. 74
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
VDC
Research
-­‐
Strategic
Insights
2013:
Embedded
Hardware
and
Systems
$9.1
BILLION

75. 75
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
VDC
Research
-­‐
Strategic
Insights
2013:
Embedded
Hardware
and
Systems
232M
UNITS
$9.1
BILLION

76. 76
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
232M
UNITS
$9.1
BILLION
83%
x86
+
ARM
THIN
CLIENT
DIGITAL
SIGNAGE
INFOTAINMENT
COMMUNICATIONS
&
NETWORKING
INDUSTRIAL
CONTROLS
&
AUTOMATION
SECURITY
BUSINESS
AUTOMATION
AUDIO
&
VIDEO
OIL
&
GAS
DIGITAL
SURVEILLANCE
WEARABLES
TRANSPORTATION
RETAIL
AUTOMATION
STORAGE
MEDICAL
IMAGING
GATEWAY
EQUIPMENT
HOME
&
COMMERCIAL
APPLIANCES
GAMING
MACHINES
DEFENSE
&
MILITARY
INSTRUMENTATIO
N
INDUSTRIAL
TABLETS
AEROSPACE
SMART
PHONES
VDC
Research
-­‐
Strategic
Insights
2013:
Embedded
Hardware
and
Systems
AUTOMOTIVE
ENERGY

77. 77
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
232M
UNITS
$9.1
BILLION
83%
x86
+
ARM
THIN
CLIENT
DIGITAL
SIGNAGE
INFOTAINMENT
COMMUNICATIONS
&
NETWORKING
INDUSTRIAL
CONTROLS
&
AUTOMATION
SECURITY
BUSINESS
AUTOMATION
AUDIO
&
VIDEO
OIL
&
GAS
DIGITAL
SURVEILLANCE
WEARABLES
TRANSPORTATION
RETAIL
AUTOMATION
STORAGE
MEDICAL
IMAGING
GATEWAY
EQUIPMENT
HOME
&
COMMERCIAL
APPLIANCES
GAMING
MACHINES
DEFENSE
&
MILITARY
INSTRUMENTATIO
N
INDUSTRIAL
TABLETS
AEROSPACE
SMART
PHONES
VDC
Research
-­‐
Strategic
Insights
2013:
Embedded
Hardware
and
Systems
AUTOMOTIVE
ENERGY

78. 78
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
EMBEDDED
SOLUTIONS
TARGET
MARKET
OPPORTUNITIES
GAMING
MACHINES
DIGITAL
SIGNAGE
MEDICAL
IMAGING
INDUSTRIAL
CONTROLS
&
AUTOMATION
THIN
CLIENT
COMMUNICATIONS
INFRASTRUCTURE
y Casino
Gaming
y Arcade
Gaming
y Over
the
top
set-­‐top
box
Gaming
y Retail
Signage
y POS/Kiosk
y Quick
Service
Restaurant
y Portable
Medical
Equipment
y Clinical
WorkstaMon
y MRI,
XRAY,
CT
y Financial/EducaMon
y Converged
devices
y Industrial
HMI/PC
y Machine
Vision
y Surveillance,
Smart
Server/Gateway
y Enterprise
/
Switch/Router
y Service
Provider
Networking
y IOT
infrastructure

79. 79
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
WE
ARE
VISUAL
LEADERS

80. 80
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
SUPERIOR
TECHNOLOGY
LEADERSHIP
IN
VISUAL
EMBEDDED
y Embedded
ApplicaMons
Leveraging
More
Display
and
Graphics
Technology
y Panels
are
finding
their
way
from
Printers
to
OperaMon
Rooms
in
Factories
y Retail
is
being
transformed
with
signage
and
interacMve
kiosks
y AMD
provides
unmatched
scalability
and
performance
in
visual
applicaMons
GROWTH
IN
VISUAL
DEMANDS
ON
EMBEDDED
SYSTEMS
IMAGE
OF
COCKPIT
INDUSTRIAL
HMI/
OPERATOR
PANELS
POS
/
KIOSK
DIGITAL
SIGNAGE
MULTI-­‐DISPLAYS
FLIGHT
DISPLAY

81. 81
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
WE
ARE
COMPUTE
PIONEERS

82. 82
|
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APU
14
BEIJING
|
MAY
15,
2014
CHANGING
THE
COMPUTING
PARADIGM
WITH
HSA
y Many
embedded
applicaMons
are
parallel
and
serial
algorithms
y The
GPU
is
a
massively
parallel
compute
engine
y HSA
is
a
hardware
and
sonware
architecture
y HSA
will
enable
easier
programming
of
the
CPU
and
GPU
UTILIZING
THE
GPU
TO
ACCELERATE
APPLICATIONS
ACCELERATED
PACKET
PROCESSING
FASTER
MEDICAL
IMAGING
ALGORITHMS
END-­‐POINT
MACHINE
VISION
PROCESSING

83. 83
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
WE
ARE
AMBIDEXTROUS

84. 84
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
2014
2015
2016+
AMBIDEXTROUS
COMPUTING
ROADMAP
Ambidextrous
CompuDng
Leadership
x86
and
64-­‐bit
ARM
for:
“Bald
Eagle”
“Steppe
Eagle”
&
“Crowned
Eagle"
“Hierofalcon”
“Project
SkyBridge”
family
of
20nm
APUs
and
SoCs
Developing
64-­‐bit
ARM
cores
alongside
new
64-­‐bit
x86
cores
Dense
Server
Embedded
Semi-­‐Custom
Ultra-­‐Low
Power
Client

85. 85
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
SALES
FORCE
EXPANSION
y AugmentaMon
of
Key
Sales
ExecuMve
Leadership
y Growing
embedded
Sales
&
FAE
headcount
in
2014
INCREASING
R&D
INVESTMENT
y Increase
in
embedded
R&D
investment
y Focus
on
systems
and
sonware
EXPANDING
INTO
EMBEDDED
SOFTWARE
ECOSYSTEM
y Mentor
partnership
on
open-­‐source
&
commercial
Linux
y Yocto
membership
driving
embedded
Linux
Distros
y Gizmosphere
expansion
to
university
/
broad
market
EMBEDDED
PRODUCT
FEATURE
SUPPORT
y Low-­‐power
SoC
design:
x86
and
64-­‐bit
ARM
y Industry
best
longevity
y ECC,
iTemp
and
other
features
AMD
EMBEDDED
SOLUTIONS
INVESTING
TO
GROW

86. 86
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
AMD
IS
POWERING
INNOVATION
AND
BUILDING
PARTNERSHIPS
TO
TRANSFORM
EMBEDDED
EXPERIENCES

87. 87
|
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14
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MAY
15,
2014
Divider
Mtle
THANK YOU

88. 88
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
PRESENTER
NAME
GOES
HERE
DATE
GOES
HERE
PRESENTATION
TITLE
SERVER
UPDATE
HARRY
LIANG
Sr.
Product
MarkeMng
Manager,
Greater
China,
AMD

89. 89
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
WHAT
DOES
THE
FUTURE
HOLD?
y ARM
and
x86
CPUs
will
coexist:
‒ By
2019
ARM
commands
25%
of
the
server
market
‒ Custom
ARM
CPUs
are
the
norm
for
mega
datacenters
‒ Smaller
more
efficient
x86
CPUs
dominate
the
x86
segment
y AMD
will
be:
‒ The
leader
in
ARM
CPUs
‒ Have
substanMal
share
of
the
x86
CPU
market
‒ Will
be
the
leader
in
APUs
widely
deployed
in
key
soluMons
including
–
hosted
desktop,
graphics
cloud,
encoding,
encrypMon
‒ The
leader
in
ARM
server
systems
OUR
BET:
ONE
SIZE
FITS
ALL
COMPUTING
IS
DEAD

90. 90
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
SERVER
STRATEGY
y Develop
1P
SoCs
with
large
memory
capacity
&
balanced
I/O
y Support
2P
market
to
expand
TAM
y Focus
on
dense
playorms
with
built-­‐in,
scalable
connecMvity
DISRUPT
X86
2P
MARKET
y Develop
differenMated
soluMons
using
HSA
y Leverage
client
APUs
early,
server
specific
APUs
as
market
grows
y Enable
ISVs
by
providing
developer
tools
and
libraries
DIFFERENTIATE
USING
X86
APU
y Off
the
shelf
cores
early,
use
our
own
cores
as
market
grows
y Leverage
server
experMse,
IP
and
SW
to
deliver
leadership
products
y Be
the
preferred
partner
to
leading
OEMs
&
SW
leaders
LEAD
IN
ARM
CPU

91. 91
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
AMD
2013-­‐2014
SERVER
ROADMAP
2013
2014
2P
and
4P
Enterprise,
Mainstream
Platorms
1P
Web/Enterprise
Services
Clusters
AMD
Opteron™
6300
and
4300
Series
4,
6,
8,
12,
16
“Piledriver”
CPU
Cores
35W-­‐140W
TDP
“Warsaw”
CPU
12
or
16
“Piledriver”
CPU
Cores
32nm
32nm
AMD
Opteron™
3300
Series
4
or
8
“Piledriver”
CPU
Cores
25W-­‐65W
TDP
“Berlin”
CPU/APU
4
“Steamroller”
CPU
Cores
GCN
Graphics
Compute
Units(APU)
HSA
Features
(APU)
32nm
28nm
AMD
Opteron™
X1150
CPU
and
X2150
APU
4
“Jaguar”
CPU
Cores
GCN
Graphics
Compute
Units(APU)
9W-­‐22W
TDP
“SeaZle”
CPU
ARM
Cortex™-­‐A57
CPU
Cores
28nm
28nm
*AMD
roadmaps
are
subject
to
change
without
noMce
SoC
SoC

92. 92
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
First
Server
APU
“Kyoto”
APU
“Berlin”
APU
First
HSA-­‐Enabled
Server
APU
HPC
Workloads
Rendering
Transcoding
Hosted
Desktop/
Streaming
Video
OPTERON™
X-­‐SERIES
SERVER
APUs
COMBINES
BEST
IN
CLASS
AMD
RADEON™
HD
GRAPHICS
WITH
X86
TECHNOLOGY

93. 93
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
“BERLIN”
DEMO
–
AMD
OPTERON™
X-­‐SERIES
APU
• Second-­‐generaMon
AMD
Opteron™
X-­‐
Series
APU,
codenamed
“Berlin.”
• Running
a
Linux
environment
based
on
the
Fedora
Project.
• Showcase
the
world’s
first
Heterogeneous
System
Architecture
(HSA)
featured
server
processor.
• Officially
launching
later
this
year.
• Stop
by
the
demo
area!
X2150
APU
-­‐
as
low
as
11W
X1150
CPU
-­‐
as
low
as
9W
BGA
Package
(24.5
x
24.5)
“Jaguar”
x86
Core
“Jaguar”
x86
Core
“Jaguar”
x86
Core
“Jaguar”
x86
Core
2MB
L2
Cache
w/
ECC
DDR3
Memory
Controller
AMD
Radeon
HD
8000
GPU
Cores
Display
Control
Video
Decode
Video
Compression
Serial-­‐ATA
USB
SPI
LPC
PCI-­‐e
2
Video

94. 94
|
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14
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MAY
15,
2014
y Up
to
8
ARM
Cortex®
A57
cores
y Up
to
4MB
shared
L2
and
8MB
L3
cache
y Up
to
128GB
per
CPU
y Dual
channel
DDR3/4
w/ECC
up
to
1866
MHz
y ARM
Server
Base
System
Architecture
(SBSA)
specificaMon
compliant
COMPUTE
MEMORY
SBSA
2014
AMD
OPTERON™
A-­‐SERIES
64-­‐BIT
ARM
SERVER
CPUs
:
“SEATTLE”

95. 95
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
y Only
the
strong
among
the
SoC
compeMtors
survive
(~5)
y Mature
sonware
ecosystem
including
enterprise
apps
WHY
AMD
WILL
WIN
IN
ARM
SERVERS
ECOSYSTEM
DEVELOPMENT
&
INITIAL
GROWTH
2016
UNIT
TAM:
7%*
y SoC
compeMtors
appear
y Sonware
ecosystem
develops
and
opMmizes
ADOPTION
RAMP
2019
UNIT
TAM:
25%*
y We
have
the
most
server
experience,
the
relevant
server
IP
blocks
y We
understand
the
full
soluMon
and
we
are
enabling
a
comprehensive
and
robust
sonware
ecosystem
y We
have
the
support
of
strategic
OEMs,
ODMs,
OSVs,
ISVs
and
customers
who
know
and
trust
the
AMD
Opteron
brand
y Bring
increasing
levels
of
performance
and
integraMon
to
the
market
y Stay
focused
on
compute
density,
power
and
system
BOM
cost
reducMon
y Innovate
and
tune
processors
to
collecMons
of
workloads
with
similar
characterisMcs
PHASE
1:
2014
–
2016
PHASE
2:
2017
–
2019
*AMD
Internal
EsMmates

96. 96
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
DEVELOPER
TOOLS
WE
HAVE
THE
SOFTWARE
ECOSYSTEM
SUPPORTING
OUR
STRATEGY
x86
CPU
APU
ARM
OPERATING
ENVIRONMENTS
Watch
this
space
Watch
this
space
y Tremendous
progress
in
the
ARM
ecosystem.
y Over
200
engineers
working
on
this
ecosystem.
y Many
more
announcements
to
come
this
year.

97. 97
|
AMD
APU
14
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|
MAY
15,
2014
SERVER
TARGET
OPPORTUNITIES
y Enterprise
SoluMons
y Private
Cloud
SoluMons
y Public
Cloud
SoluMons
y Hosted
Desktop
(launched)
y Streaming
Media
y Machine
Learning
y Oil
&
Gas
ExploraMon
y Web
Services
y CDN
y Big
Data/AnalyMcs
y Storage
x86
SERVER
SOLUTIONS
APU
SERVER
SOLUTIONS
ARM
SERVER
SOLUTIONS
MAINSTREAM
IT
SOLUTIONS
!
WORKLOAD
OPTIMIZED
SOLUTIONS
!
CLOUD
SOLUTIONS

98. 98
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
THANK
YOU

99. 99
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
PRESENTER
NAME
GOES
HERE
DATE
GOES
HERE
PRESENTATION
TITLE
PRESENTATION
TITLE
PRESENTER
NAME
GOES
HERE
DATE
GOES
HERE

100. 100
|
AMD
APU
14
BEIJING
|
MAY
15,
2014
LEADING
THE
64-­‐BIT
ARM
MARKET
AMD
AND
ARM
PARTNERSHIP
LAKSHMI
MANDYAM
Director
of
Server
Systems
and
Ecosystems
SPENCER
PAN
Corporate
VP
and
Managing
Director
for
AMD
Greater
China

101. THANK
YOU