1. Type & Money
A Penny for Your Thoughts restaurants. Cost is not an impor-
tant consideration. can be a real
By Ray Linder if an NF wants to
an ISTJ or who
an
as
16 Distinct Approaches
are you not doing your
money in of a new car or bed-
room set?
use of money
oer1enrs are plated ones window
a to solve. The problem
on the uses gins when we respond to utiles
ing us to use our money in ways
are emotionally You could say that your dominant
The Car of Your Dreams This ;:,a.u'" "''"' LRJll pn:ter·en«:e contains the most utiles, so
Imagine you're in a new car inspired by preference. For ex- it is likely to be the first one that comes
room and spot the car of your ample, when NFs decide to go out to to mind when thinking about money.
Nbat is the first that comes to dinner, they tend to seek out emotional For example, when Roy (ENTP) and
mind? Or you're at satisfaction that comes from the aes- Kathy (ISFJ) went car shopping to-
ture store and you see thetics, ambience, and atmosphere of
Continued on page 26
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CHAPTER I - HISTORY
CHAPTER 2- TYPE THEORY: GENERAL ISSUES
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22 WINTER 2000 BULLETIN OF PSYCHOLOGICAL TYPE 23:1

2. Type & Money
A Penny for Your Thoughts
Continued from page 22
gether, they brought different points of • Be confident when making fmanciaJ
view to bear on the decision: decisions that rely on first-hand ex-
• Roy viewed it from a big-picture per- penence.
spective focused on their overall fi- Dominant lntuitives
nancial condition, how the car would Dominant intuitives see money as a
fit in terms of their lifestyle for the resource that provides for future possi-
next few years, and various alterna- bilities and to meet tomorrow's goals.
tives-new or used, lease or buy, com- They are likely to:
peting brands and competing
• Orient their finances aro und being
dealership .
able to satisfy whatever possibilities
• All these factors overwhelmed Kathy, may inspire them in the future.
whose point of view was (to her )
• Excel at being mindful about tangen-
much simpler. Her focus was on Ray Linder (ENTP ), MBA, is CEO of Family
tial aspects of a financial decision and
safety, practicality for family trips, Financial Concepts, Inc. , in Sterling, VA, and
accounting for the long-term impli-
viability in winter, and the capability author of three books, including What Willi
cations of today's financial actions.
to carry a load of children. Regard- Do With My Money? How Your Personality
less of Roy's vision of the future, a • Employ complex strategies to accom- Affects Your Financial Behavior, to be pub-
new car for Kathy was an immediate plish their financial goals-they lished by Northfield in June. (703-450-4030;
surely invented "creative financing:' ray@goodstewardship. com)
concern; to her, there were only two
possible outcomes-"Buy the car I
ers. They are likely to:
want or else!" Money buys the most
• Be supportive of using money in ways
Dominant Preference happiness when you spend that promote harmony or improve
As a financial counselor who has
studied financial behaviors, I believe the
in a way that satisfies your other's lives, especially immediate
family.
most important type-related determi- preferred decision -making
nant of financial actions is a person's • Excel at evaluating financial problems
dominant preference. In terms of your
process. by using their emotions as a barom-
own approach to money, more of the eter for the interpersonal conse-
differences between you and other Dominant Thinkers quences of any financial situation.
people can be explained by your domi- Usually, money matters most to • Make financial decisions on a case-
nant preference than any other aspect dominant thinkers, who see money as by-case basis rather than by univer-
of type. a pragmatic tool to achieve power, con- sally applicable financial rules or
Although the overall financial be- trol and measurable success. They are guidelines.
havior of each type is quite different, likely to: Because money pervades almost ev-
those who share dominant processes • Be mindful about "what the data ery aspect of life, the expression of your
have much in common. says" and have objective standards for type preferences through money has
Dominant Sensors what makes "the right" financial de- implications for your entire lifestyle.
Dominant sensors see money as a cision, e.g., staying within budget or While we have utiles in every function,
source of funds to achieve tangible, minimizing taxes. we are most sensitive to those that re-
practical, near-term results. They are • Excel at analyzing facts and figures. late to our dominant function.
likely to: So does money buy happiness?
• Be critical evaluators of their own and
• Have a heightened awareness and Even if a financial decision is the best
others' financial achievements.
clear understanding of present physi- one under the circumstances, you will
cal needs, especially regarding food, Dominant Feelers probably find that money buys the
clothing, shelter, and supplies. Money itself often doesn't matter most happiness when you spend in a
much to dominant feelers, who see way that satisfies your preferred deci-
• Attend to facts and figures such as money as a source of funds to support sion-making process.
price, quantity, and availability.
what is valued to themselves and oth-
0
26 WINTER 2000 BuLLETIN OF PsYCHOLOGICAL TYPE 23:1