This document discusses issues in digital publishing and the transition from print to digital media. It touches on topics like the decline in revenue from newspapers as the business model changes, the importance of gaining attention and eyeballs online to generate revenue, and challenges in predicting the future of media. The document provides various perspectives on these issues from industry experts and advocates adapting to changes and preparing for an uncertain future rather than trying to cling to the past.
7. galtung and ruge's model of
selective gatekeeping 1965
a model of the way in which events
are selected as being newsworthy
and their importance relative to each
other, first passing through the media
gatekeeping filter (essentially
personal opinion based on
experience), then the analysis of their
news value
8. the day of easy money [for newspapers] is gone.
some newspapers have shrunk, and more have
died than we like to talk about.
more will shrink and die if we do not meet our
present-day problems.
Richard W. Slocum, ANPA, 1954
9. you can't just batten down your
business, and hope this thing will
f**k off. you have to fight your way
out of it into a better future.
Andy Sandoz
10. complex when it
interesting was all
so
not everyone simple
gets it
21. ”every great dialogue starts with a great
monologue. surely brands should be in that business?
you need to finish the conversation somewhere
that's more conducive: eventually you're going to
want to get home from the bar.”
Richard Huntington
22. cross-fertilisation at haymarket
pr week
pr week
forum
brand campaign
campaign
republic awards
media week
media week
awards
revenue opps
brand republic: paywall
26. differentiation: a summary
short-form long-form
tech first people first
closed editorial brief open editorial brief
no editorial position strong editorial position
newspaper magazine
daily daily
27. build platforms and reach
without significant investment
imperica.com
mobile
content
Kindle (KFP)
xpeso
@imperica
Flickr
28. and give back
(Ubuntu/Kubuntu, LibreOffice, LAMP et al...)