Is Facebook about to die? In his keynote Lefti does take a critical look at this dark prediction based on the data published by Princeton University in January, 2014. He shares his personal and professional journey on Facebook as part-time startup evangelist and as the first Social Media Manager of Mercedes-Benz globally. He closes with his lessons learned - The 7 Deadly Sins - as Facebook marketer, so you can avoid them. This presentation is for all marketers trying to get the most out of their Facebook presence - just in case it will prevail at the end;)

1. DEAD OR ALIVE
THE 7 DEADLY SINS OF
FACEBOOK MARKETERS
Eleftherios Hatziioannou
Human Being & Doing
March 6th, 2014
Budapest (Hungary)

2. INTRO

3. PEOPLE
1
2
3
SOCIAL
BUSINESS
INTELLIGENCE
(LISTENING)
CONTENT
PRODUCTION/
DISTRIBUTION
(ADDING VALUE)
CONTINUOUS
RELATIONSHIP
MANAGEMENT
(CONNECTING)
TECHNOLOGY

4. dozeo – Remote Working
smoope - Service To Go
Co-Founder, Advisor, Evangelist, Investor

5. MY
LOOK
BACK

7. #OVERLOAD
SOURCE: http://mashable.com/2014/02/12/facebook-look-back-videos/

8. SUPERCOOL FIRST STEPS

10. DUCHENNE SMILE

12. BUT LIFE
(AND BUSINESS)
GOES ON!

14. CORPORATE
JOURNEY

15. SOURCE: Mercedes-Benz Brand Communications

16. SOURCE: Mercedes-Benz Brand Communications, Artwork 500.000 Fans (after 12 months)

17. SOURCE: Mercedes-Benz Brand Communications, Artwork 1.000.000 Fans (6 months later)

18. ARTWORK 2.000.000 FANS
SOURCE: Mercedes-Benz Brand Communications, Video Animation (3 months later)

19. FROM WALL STREET TO
LOVE STREET

21. FACEBOOK
IS DEAD?
WTF!?!

23. SOURCE: John Cannarella, Joshua A. Spechle, Princeton University

24. SO THE
INTERNET IS
DEAD, TOO!?

25. HIGH
LOW
SOURCE: Google Trends (Keyword: Internet, 2005-2014)

26. #BS

27. 5 REASONS WHY FACEBOOK
CAN ONLY DIE FROM SUICIDE:
1. It‘s the leading social network. People are lazy
and won‘t leave there friends behind.
2. It‘s more than a social network. It‘s has become a
social layer in our lives.
3. Their bank account is full of cash. Their offices full
of talent.
4. They‘ve become a mobile giant (Instagram,
Whatsapp, Parse, mobile ad network, etc.)
5. They‘re still growing. Internet for everyone.
Emerging markets. Youngster keep their accounts.

28. HAPPY BIRTHDAY!!!

29. THE 7
DEADLY SINS

32. ...

35. “
Do not go where the path
may lead, go instead where
there is no path and leave a
trail.” ~ Ralph Waldo Emerson

37. SINFUL SUMMARY
1. OLD SCHOOL ONE WAY(Brand vs. Community).
2. HARDSELLING vs. Soft Selling
3. AUTOMATION vs. HUMAN TOUCH (quantity vs. guality).
4. Forgetting the CONTEXT (more than Facebook).
5. Not using DATA/INSIGHTS to add real value.
6. ME TOO instead of innovating (become the case!).
7. Neglecting MOBILE.

38. ENJOY
YOUR LIFE
(AND BUSINESS)
fb.com/peopleizers
@peopleizer

39. ONE LAST THING ;)