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DEAD OR ALIVE
THE 7 DEADLY SINS OF
FACEBOOK MARKETERS
Eleftherios Hatziioannou
Human Being & Doing
March 6th, 2014
Budapes...
INTRO
PEOPLE
1

2

3

SOCIAL
BUSINESS
INTELLIGENCE
(LISTENING)

CONTENT
PRODUCTION/
DISTRIBUTION
(ADDING VALUE)

CONTINUOUS
RELA...
dozeo – Remote Working

smoope - Service To Go

Co-Founder, Advisor, Evangelist, Investor
MY
LOOK
BACK
#OVERLOAD

SOURCE: http://mashable.com/2014/02/12/facebook-look-back-videos/
SUPERCOOL FIRST STEPS
DUCHENNE SMILE
BUT LIFE
(AND BUSINESS)

GOES ON!
CORPORATE
JOURNEY
SOURCE: Mercedes-Benz Brand Communications
SOURCE: Mercedes-Benz Brand Communications, Artwork 500.000 Fans (after 12 months)
SOURCE: Mercedes-Benz Brand Communications, Artwork 1.000.000 Fans (6 months later)
ARTWORK 2.000.000 FANS
SOURCE: Mercedes-Benz Brand Communications, Video Animation (3 months later)
FROM WALL STREET TO
LOVE STREET
FACEBOOK
IS DEAD?
WTF!?!
SOURCE: John Cannarella, Joshua A. Spechle, Princeton University
SO THE
INTERNET IS
DEAD, TOO!?
HIGH
LOW

SOURCE: Google Trends (Keyword: Internet, 2005-2014)
#BS
5 REASONS WHY FACEBOOK
CAN ONLY DIE FROM SUICIDE:
1.  It‘s the leading social network. People are lazy
and won‘t leave the...
HAPPY BIRTHDAY!!!
THE 7
DEADLY SINS
...
“

Do not go where the path
may lead, go instead where
there is no path and leave a
trail.” ~ Ralph Waldo Emerson
SINFUL SUMMARY
1.  OLD SCHOOL ONE WAY(Brand vs. Community).
2.  HARDSELLING vs. Soft Selling
3.  AUTOMATION vs. HUMAN TOUC...
ENJOY
YOUR LIFE

(AND BUSINESS)
fb.com/peopleizers

@peopleizer
ONE LAST THING ;)
Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers
Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers
Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers
Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers
Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers
Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers
Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers
Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers
Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers
Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers
Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers
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Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers

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Is Facebook about to die? In his keynote Lefti does take a critical look at this dark prediction based on the data published by Princeton University in January, 2014. He shares his personal and professional journey on Facebook as part-time startup evangelist and as the first Social Media Manager of Mercedes-Benz globally. He closes with his lessons learned - The 7 Deadly Sins - as Facebook marketer, so you can avoid them. This presentation is for all marketers trying to get the most out of their Facebook presence - just in case it will prevail at the end;)

Veröffentlicht in: Marketing
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Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers

  1. 1. DEAD OR ALIVE THE 7 DEADLY SINS OF FACEBOOK MARKETERS Eleftherios Hatziioannou Human Being & Doing March 6th, 2014 Budapest (Hungary)
  2. 2. INTRO
  3. 3. PEOPLE 1 2 3 SOCIAL BUSINESS INTELLIGENCE (LISTENING) CONTENT PRODUCTION/ DISTRIBUTION (ADDING VALUE) CONTINUOUS RELATIONSHIP MANAGEMENT (CONNECTING) TECHNOLOGY
  4. 4. dozeo – Remote Working smoope - Service To Go Co-Founder, Advisor, Evangelist, Investor
  5. 5. MY LOOK BACK
  6. 6. #OVERLOAD SOURCE: http://mashable.com/2014/02/12/facebook-look-back-videos/
  7. 7. SUPERCOOL FIRST STEPS
  8. 8. DUCHENNE SMILE
  9. 9. BUT LIFE (AND BUSINESS) GOES ON!
  10. 10. CORPORATE JOURNEY
  11. 11. SOURCE: Mercedes-Benz Brand Communications
  12. 12. SOURCE: Mercedes-Benz Brand Communications, Artwork 500.000 Fans (after 12 months)
  13. 13. SOURCE: Mercedes-Benz Brand Communications, Artwork 1.000.000 Fans (6 months later)
  14. 14. ARTWORK 2.000.000 FANS SOURCE: Mercedes-Benz Brand Communications, Video Animation (3 months later)
  15. 15. FROM WALL STREET TO LOVE STREET
  16. 16. FACEBOOK IS DEAD? WTF!?!
  17. 17. SOURCE: John Cannarella, Joshua A. Spechle, Princeton University
  18. 18. SO THE INTERNET IS DEAD, TOO!?
  19. 19. HIGH LOW SOURCE: Google Trends (Keyword: Internet, 2005-2014)
  20. 20. #BS
  21. 21. 5 REASONS WHY FACEBOOK CAN ONLY DIE FROM SUICIDE: 1.  It‘s the leading social network. People are lazy and won‘t leave there friends behind. 2.  It‘s more than a social network. It‘s has become a social layer in our lives. 3.  Their bank account is full of cash. Their offices full of talent. 4.  They‘ve become a mobile giant (Instagram, Whatsapp, Parse, mobile ad network, etc.) 5.  They‘re still growing. Internet for everyone. Emerging markets. Youngster keep their accounts.
  22. 22. HAPPY BIRTHDAY!!!
  23. 23. THE 7 DEADLY SINS
  24. 24. ...
  25. 25. “ Do not go where the path may lead, go instead where there is no path and leave a trail.” ~ Ralph Waldo Emerson
  26. 26. SINFUL SUMMARY 1.  OLD SCHOOL ONE WAY(Brand vs. Community). 2.  HARDSELLING vs. Soft Selling 3.  AUTOMATION vs. HUMAN TOUCH (quantity vs. guality). 4.  Forgetting the CONTEXT (more than Facebook). 5.  Not using DATA/INSIGHTS to add real value. 6.  ME TOO instead of innovating (become the case!). 7.  Neglecting MOBILE.
  27. 27. ENJOY YOUR LIFE (AND BUSINESS) fb.com/peopleizers @peopleizer
  28. 28. ONE LAST THING ;)

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