HOW FACEBOOK USES FACEBOOK

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pcrealpe2010

Technologie Business

How Facebook Uses Facebook
Matt Hicks
July 20, 2010

13.5 Million People Like the Page1 Million Daily Actives9 Million+ Monthly Actives

Components of a launch
Explanation of PR role in producing
content
1) All major announcements on blog/FB
Page
2) PR working with product/business
leads
3)
Facebook
Blog
Facebook
Data Team
Targeted Facebook
Page Status

Videos
Posted Links
Photos
Status Updates
Blog Posts
Feeding the social media beast

Finding authentic voices
Employee crowdsourcing

Finding authentic voices
Guest bloggers
Guest bloggers
Public figures First person users Partners
Critics/activists
Authors and journalists

Style for the Short Form
Be Brief: Say more with fewer words
Be Direct and Authentic: Avoid adjectives, marketingese
Be Casual: Simple language; colloquial, abbreviations, non-AP style OK
Be Personal: Use 2nd person and avoid “users”
Make a Call to Action: Ask readers to do something or answer a
question

www.facebook.com/facebook
blog.facebook.com
@facebook
www.youtube.com/facebook

(c) 2009 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0

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HOW FACEBOOK USES FACEBOOK

2. How Facebook Uses Facebook Matt Hicks July 20, 2010

3. 13.5 Million People Like the Page1 Million Daily Actives9 Million+ Monthly Actives

10.

11.

12.

13. @facebook wtf r u doing on Twitter?

14. Components of a launch Explanation of PR role in producing content 1) All major announcements on blog/FB Page 2) PR working with product/business leads 3) Facebook Blog Facebook Data Team Targeted Facebook Page Status

15. Videos Posted Links Photos Status Updates Blog Posts Feeding the social media beast

16. Producing features Your Stories

17. Producing features Facebook Tips

18. Producing features Topical Tours

19. Producing features Q&As

20. Producing features Story of the Week

21. Finding authentic voices Employee crowdsourcing

22. Finding authentic voices Guest bloggers Guest bloggers Public figures First person users Partners Critics/activists Authors and journalists

23. Style for the Short Form Be Brief: Say more with fewer words Be Direct and Authentic: Avoid adjectives, marketingese Be Casual: Simple language; colloquial, abbreviations, non-AP style OK Be Personal: Use 2nd person and avoid “users” Make a Call to Action: Ask readers to do something or answer a question

24. www.facebook.com/facebook blog.facebook.com @facebook www.youtube.com/facebook

HOW FACEBOOK USES FACEBOOK

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HOW FACEBOOK USES FACEBOOK