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Estimating Demand for Aflatoxin Risk Reducing
                 Strategies in Kenya

                                   Marites Tiongco, IFPRI
                                   on behalf of the team

International Food Policy Research Institute           University of Pittsburgh
International Center for the Improvement of Maize      ACDI/VOCA/Kenya Maize Development Program
and Wheat                                              Kenya Agricultural Research Institute
International Crops Research Institute for the Semi-   Institut d’Economie Rurale
Arid Tropics
Uniformed Services University of the Health Sciences
   Agricultural                         Dietary
    (preharvest, postharvest)              Enterosorption (clays,
     Conventional breeding                  chlorophyllin)
     Transgenic breeding                  Chemoprevention
     Irrigation                             (Oltipraz, triterpenoids,
                                             isothiocyanates)
     Biocontrol
                                           Anti-inflammatory
     “Good agronomic practices”
                                             agents (NSAIDS, green
      (sorting and segregation)
                                             tea polyphenols, allicin)
     Improved drying, storage,          Clinical
      transportation
                                           Hepa-B vaccine
     Chemical control (fungicides)
Source: Wu & Khlangwiset , 2010
Attitude towards
     aflatoxin
  contamination
                       Individual and
                         Household
                    characteristics (age,
Knowledge about      education, gender,
health effects of       income, etc.)
   consuming                                Willingness to pay   Demand to adopt
    aflatoxin                                                    control measures
 contaminated
      food

                    Characteristics of
                     risk mitigation
 Perceptions of      techonologies
health risks due
  to aflatoxin
contamination
   Is WTP greater for technologies that are more
    cost effective in reducing risk aflatoxin
    contamination?
   Are farmer’s demand for risk reducing
    technologies influenced by their educational
    attainment, experience on high levels of
    aflatoxin, health cost, or by their income and
    wealth?
   Objective: To measure producers’ WTP for methods to reduce
    alfatoxins in their maize; and to demonstrate how our findings can
    be used to analyze policy interventions
   Data collection procedures
       Technologies that reduces risk of
       aflatoxin contamination
         Improved seeds less prone to aflatoxin
         Drying maize off the ground using
           tarpaulin (introduced)
         Plastic silos (not yet used for storing
           grains)
         Metal silos (introduced to few
           farmers)
         Bio controls (introduced to few
           farmers)
   Aflatoxins are poisonous byproducts of fungi or
    moulds commonly found in the soil. These moulds
    also grow on the maize plant and later, when the
    grain has been stored, they continue to grow.
   These moulds particularly infest plants that are
    stressed from drought or pest attacks. The mould
    grows especially well in poor storage conditions,
    producing high levels of Aflatoxin.
   Severe aflatoxicosis (the illness caused by
    Aflatoxins) led to sickness in 317 people in Kenya in
    2004, and resulted in 125 deaths from liver failure.
   Chronic, lower‐level exposures to aflatoxins can
    lead to liver cancer, particularly in people who
    constantly suffer from hepatitis B virus (HBV)
    infection.
   Aflatoxin exposure has also been linked to
    disorders of the immune system, stunted growth in
    children, and abortion in livestock.
   Eliminate losses of grain due
    to mold more grain of
    better quality to eat or sell;
   Prevent family from
    exposure to risk of aflatoxin
    poisoning
  Description of technology 2:
The metal silo is an improved maize storage
container made of metal sheets by trained
local artisans. After the maize is put inside the
metal silo, it is closed and sealed. No fresh air
can get inside. So after the oxygen is used up,
storage insects like weevil and LGB die. Maize
stored in metal silos is not attacked by pests
and is less infested by moulds. Aflatoxin levels
would therefore be reduced by 60% on
average compared to the conventional
storage in standard bags. A metal silo that
can contain up to 2.5 bags of maize grain at
one time and lasts more than 10 years.
Description of technology 3:
Tarpaulins are often used for sun
drying of maize on cobs or grain and
effectively avoid contamination of
maize with dirt or other pollutants.
They prevent maize from coming
into contact with soil, where the
fungi that produce Aflatoxins come
from. Using tarpaulin for sun drying
may reduce Aflatoxin contamination
of maize cobs or grain by 50% on
average compared to drying on
the ground.
Description of technology 5:
Some fungi produce Aflatoxin, but others
do not. Scientists have found that by using
biocontrols we can increase the growth of
the fungus that doesn’t produce poison in
order to prevent the poisonous fungus
from growing. This kind of control –
spreading “good” fungus to stop the “bad”
fungus, is called biocontrol. It takes about
4 hours to apply biocontrols to 2.5 acres of
land. They estimate that this can reduce
Aflatoxin contamination by 60% on
average which will last for 2 years on
average
Initial price     Premium Price      Discount Price
                                          25% 50% 75% 100% -75% -50% 25% -10%
Improved seed
(Ksh/2kg)                          240    300   360   420   480   60    120   180   215
Metal silo (Ksh/2.5
bags--90kg/bag)                   6500    8000 9800 1100 1300 1600 3200 5000 5800

Drying on tarpaulin
(Ksh/4x4m for 8bags               2000    2500 3000 3500 4000     500 1000 1500 1800
Plastic silo
(Ksh/2.5bags--
90kg/bag)                         2800    3500 4200 4900 5600     700 1400 2100 2500
Biocontrol (Ksh/2.5acre
of biocontrol
application                       1000    1300 1500 1800 2000     300   500   800   900
100%                                       88% of respondents would adopt at
                         90%                                        the estimated market price

                         80%
Percent of Respondents




                         70%
                         60%
                         50%
                         40%
                         30%
                         20%
                         10%
                          0%
                                60   120   180     215      240      300       360       420       480
                                             Discount or Premium Price Ksh/2kg)

          Decreasing demand as price increases
100%
                          90%
                          80%
 Percent of Respondents




                          70%
                          60%                                           44% of respondents would adopt at
                                                                        the estimated market price
                          50%
                          40%
                          30%
                          20%
                          10%
                           0%
                                 1600   3200    5000    5800     6500      8000    9800     11000   13000
                                           Discount or Premium Price ( per 2.5 bags--90kg/bag)

Decreasing demand as price increases
100%
                         90%
                                                                 67% of respondents would
Percent of Respondents




                         80%                                     adopt at the estimated
                         70%
                         60%
                         50%
                         40%
                         30%
                         20%
                         10%
                          0%
                                500   1000   1500    1800 2000 2500 3000 3500               4000
                                      Discount or Premium Price (Ksh/4x4m for 8-10 bags)
Decreasing demand as price increases
100%
                               90%
                               80%
      Percent of Respondents




                               70%
                               60%                                       50% of respondents would
                                                                         adopt at the estimated
                               50%
                               40%
                               30%
                               20%
                               10%
                                0%
                                      700   1400    2100     2500   2800      3500    4200    4900   5600
                                              Discount or Premium Price (Ksh/2.5bags at 90kg/bag)

Decreasing demand as price increases
100%
                         90%
                         80%                                           70% of respondents would adopt at
Percent of Respondents




                                                                       the estimated market price
                         70%
                         60%
                         50%
                         40%
                         30%
                         20%
                         10%
                          0%
                                300   500     800      900    1000      1300      1500    1800   2000
                                        Discount or Premium Price Ksh/2.5acre of biocontrol)
Decreasing demand as price increases
Premium/
                              Initial price Mean price discount


Improved seed (Ksh/2kg)          240        425          77

Metal silo (Ksh/2.5 bags--
90kg/bag)                       6500        5734        -12


Drying on tarpaulin
(Ksh/4x4m for 8bags             2000        2591         30

Plastic silo (Ksh/2.5bags--
90kg/bag)                       2800        2800         0

Biocontrol (Ksh/2.5acre of
biocontrol                      1000        1575         58
Aflatoxin-reduction     Factors that significantly influence demand
Technology
                        Land Assets, age of HHH(-),HHs with children below 5
Improved seed           years old, HH heads primary occupation is non-agric,
(Ksh/2kg)               and knowledge and perception of risk of aflatoxin
Metal silo              Land owned, age of HHH(-),HHs with children below 5
(Ksh/2.5 bags--90kg/bag)years old, and perception of risk of aflatoxin

                        Land owned and assets, and perception of risk of
Drying on tarpaulin     aflatoxin
(Ksh/4x4m for 8bags
Biocontrol
(Ksh/2.5acre of
biocontrol)             Land owned and assets
   Those producers who accepted the market price have
    higher willingness to pay for more cost-effective
    aflatoxin-reduction technologies
   Younger farmers demand more for aflatoxin-reduction
    technologies
   Liquidity constraint is binding in all technologies; those
    with more assets or income are more willing to pay for
    aflatoxin-reduction technologies
   Perception on risk of aflatoxin contamination affects
    demand for improved seeds, metal silos, and tarpaulins
   Knowledge on attributes associated with moulds affects
    demand of improved seeds

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Estimating demand for aflatoxin risk reducing strategies in kenya (2)

  • 1. Estimating Demand for Aflatoxin Risk Reducing Strategies in Kenya Marites Tiongco, IFPRI on behalf of the team International Food Policy Research Institute University of Pittsburgh International Center for the Improvement of Maize ACDI/VOCA/Kenya Maize Development Program and Wheat Kenya Agricultural Research Institute International Crops Research Institute for the Semi- Institut d’Economie Rurale Arid Tropics Uniformed Services University of the Health Sciences
  • 2. Agricultural  Dietary (preharvest, postharvest)  Enterosorption (clays,  Conventional breeding chlorophyllin)  Transgenic breeding  Chemoprevention  Irrigation (Oltipraz, triterpenoids, isothiocyanates)  Biocontrol  Anti-inflammatory  “Good agronomic practices” agents (NSAIDS, green (sorting and segregation) tea polyphenols, allicin)  Improved drying, storage,  Clinical transportation  Hepa-B vaccine  Chemical control (fungicides) Source: Wu & Khlangwiset , 2010
  • 3. Attitude towards aflatoxin contamination Individual and Household characteristics (age, Knowledge about education, gender, health effects of income, etc.) consuming Willingness to pay Demand to adopt aflatoxin control measures contaminated food Characteristics of risk mitigation Perceptions of techonologies health risks due to aflatoxin contamination
  • 4. Is WTP greater for technologies that are more cost effective in reducing risk aflatoxin contamination?  Are farmer’s demand for risk reducing technologies influenced by their educational attainment, experience on high levels of aflatoxin, health cost, or by their income and wealth?
  • 5. Objective: To measure producers’ WTP for methods to reduce alfatoxins in their maize; and to demonstrate how our findings can be used to analyze policy interventions  Data collection procedures Technologies that reduces risk of aflatoxin contamination  Improved seeds less prone to aflatoxin  Drying maize off the ground using tarpaulin (introduced)  Plastic silos (not yet used for storing grains)  Metal silos (introduced to few farmers)  Bio controls (introduced to few farmers)
  • 6. Aflatoxins are poisonous byproducts of fungi or moulds commonly found in the soil. These moulds also grow on the maize plant and later, when the grain has been stored, they continue to grow.  These moulds particularly infest plants that are stressed from drought or pest attacks. The mould grows especially well in poor storage conditions, producing high levels of Aflatoxin.
  • 7. Severe aflatoxicosis (the illness caused by Aflatoxins) led to sickness in 317 people in Kenya in 2004, and resulted in 125 deaths from liver failure.  Chronic, lower‐level exposures to aflatoxins can lead to liver cancer, particularly in people who constantly suffer from hepatitis B virus (HBV) infection.  Aflatoxin exposure has also been linked to disorders of the immune system, stunted growth in children, and abortion in livestock.
  • 8. Eliminate losses of grain due to mold more grain of better quality to eat or sell;  Prevent family from exposure to risk of aflatoxin poisoning
  • 9.  Description of technology 2: The metal silo is an improved maize storage container made of metal sheets by trained local artisans. After the maize is put inside the metal silo, it is closed and sealed. No fresh air can get inside. So after the oxygen is used up, storage insects like weevil and LGB die. Maize stored in metal silos is not attacked by pests and is less infested by moulds. Aflatoxin levels would therefore be reduced by 60% on average compared to the conventional storage in standard bags. A metal silo that can contain up to 2.5 bags of maize grain at one time and lasts more than 10 years.
  • 10. Description of technology 3: Tarpaulins are often used for sun drying of maize on cobs or grain and effectively avoid contamination of maize with dirt or other pollutants. They prevent maize from coming into contact with soil, where the fungi that produce Aflatoxins come from. Using tarpaulin for sun drying may reduce Aflatoxin contamination of maize cobs or grain by 50% on average compared to drying on the ground.
  • 11. Description of technology 5: Some fungi produce Aflatoxin, but others do not. Scientists have found that by using biocontrols we can increase the growth of the fungus that doesn’t produce poison in order to prevent the poisonous fungus from growing. This kind of control – spreading “good” fungus to stop the “bad” fungus, is called biocontrol. It takes about 4 hours to apply biocontrols to 2.5 acres of land. They estimate that this can reduce Aflatoxin contamination by 60% on average which will last for 2 years on average
  • 12.
  • 13. Initial price Premium Price Discount Price 25% 50% 75% 100% -75% -50% 25% -10% Improved seed (Ksh/2kg) 240 300 360 420 480 60 120 180 215 Metal silo (Ksh/2.5 bags--90kg/bag) 6500 8000 9800 1100 1300 1600 3200 5000 5800 Drying on tarpaulin (Ksh/4x4m for 8bags 2000 2500 3000 3500 4000 500 1000 1500 1800 Plastic silo (Ksh/2.5bags-- 90kg/bag) 2800 3500 4200 4900 5600 700 1400 2100 2500 Biocontrol (Ksh/2.5acre of biocontrol application 1000 1300 1500 1800 2000 300 500 800 900
  • 14. 100% 88% of respondents would adopt at 90% the estimated market price 80% Percent of Respondents 70% 60% 50% 40% 30% 20% 10% 0% 60 120 180 215 240 300 360 420 480 Discount or Premium Price Ksh/2kg) Decreasing demand as price increases
  • 15. 100% 90% 80% Percent of Respondents 70% 60% 44% of respondents would adopt at the estimated market price 50% 40% 30% 20% 10% 0% 1600 3200 5000 5800 6500 8000 9800 11000 13000 Discount or Premium Price ( per 2.5 bags--90kg/bag) Decreasing demand as price increases
  • 16. 100% 90% 67% of respondents would Percent of Respondents 80% adopt at the estimated 70% 60% 50% 40% 30% 20% 10% 0% 500 1000 1500 1800 2000 2500 3000 3500 4000 Discount or Premium Price (Ksh/4x4m for 8-10 bags) Decreasing demand as price increases
  • 17. 100% 90% 80% Percent of Respondents 70% 60% 50% of respondents would adopt at the estimated 50% 40% 30% 20% 10% 0% 700 1400 2100 2500 2800 3500 4200 4900 5600 Discount or Premium Price (Ksh/2.5bags at 90kg/bag) Decreasing demand as price increases
  • 18. 100% 90% 80% 70% of respondents would adopt at Percent of Respondents the estimated market price 70% 60% 50% 40% 30% 20% 10% 0% 300 500 800 900 1000 1300 1500 1800 2000 Discount or Premium Price Ksh/2.5acre of biocontrol) Decreasing demand as price increases
  • 19. Premium/ Initial price Mean price discount Improved seed (Ksh/2kg) 240 425 77 Metal silo (Ksh/2.5 bags-- 90kg/bag) 6500 5734 -12 Drying on tarpaulin (Ksh/4x4m for 8bags 2000 2591 30 Plastic silo (Ksh/2.5bags-- 90kg/bag) 2800 2800 0 Biocontrol (Ksh/2.5acre of biocontrol 1000 1575 58
  • 20.
  • 21. Aflatoxin-reduction Factors that significantly influence demand Technology Land Assets, age of HHH(-),HHs with children below 5 Improved seed years old, HH heads primary occupation is non-agric, (Ksh/2kg) and knowledge and perception of risk of aflatoxin Metal silo Land owned, age of HHH(-),HHs with children below 5 (Ksh/2.5 bags--90kg/bag)years old, and perception of risk of aflatoxin Land owned and assets, and perception of risk of Drying on tarpaulin aflatoxin (Ksh/4x4m for 8bags Biocontrol (Ksh/2.5acre of biocontrol) Land owned and assets
  • 22. Those producers who accepted the market price have higher willingness to pay for more cost-effective aflatoxin-reduction technologies  Younger farmers demand more for aflatoxin-reduction technologies  Liquidity constraint is binding in all technologies; those with more assets or income are more willing to pay for aflatoxin-reduction technologies  Perception on risk of aflatoxin contamination affects demand for improved seeds, metal silos, and tarpaulins  Knowledge on attributes associated with moulds affects demand of improved seeds