PRJankari Digital Marketing Pvt LTD is a SINE IITB incubuted company located in Powai, Mumbai. For more information, Visit at http://www.prjankari.com

1. By LOKNATH SWAIN,
Managing Director,
PRJankari Digital Marketing Pvt. Ltd.

2. “Social Media” has been around since the mid-1990’s or
the early part of this decade.
Rapid Growth of Social Media. As of 2012 :

3. ► As of 2013, Justin Beiber and Lady Gaga has the
largest Twitter following with (33 million +) followers,
while Barack Obama (26 million +) and Britney Spears
(23 million +)
► 1 million websites have integrated with Facebook
► 1.06 billion monthly active users on Facebook
► 23% of users check Facebook 5 times or more daily
► 50 million Tweets a day (600/second)

4. Social Media does not have its own content ….
► Over 450 social media platforms currently reach an
estimated over 1 billion registered users
► It is OF, BY and FOR Users

5. ► Facebook is the consumers’ community of choice,
with over 1 billion users, 250 million + of which
engage with brands every day.

6. Social Media Killed a Professor's Business Dream
Case Study

7. How a Magazine survives with only Pirated
Content?
Case Study

9. ► Anybody can setup a page of any brand
► Anybody can own any username for its page
► Anybody can share any photo/content, irrespective of
copyrights
► Anybody can start damaging a brand/ image easily
► Anybody can spam a page and its content
► Somebody can speak against a brand with fake identity
► Fake profile / impersonating a public figure or
celebrity

17. ► Responsible / Sensible team
► Report the page as a duplicate page
► Authenticate your official page
► Submit a copyright infringement claim for
inappropriate usage of brand logo
► Write Facebook directly to its Corporate office

18. ► Duplicate / Fake profile of Senior Management of
Brands who bears brand value
► Copyrighted content without author's consent /
permission is being shared

20. ► Company page can be created using Official Email Id
only
► Group moderator can help in damage repair
► Contacting LinkedIn Customer Service

21. ► Duplicate / Fake accounts of Brands, Personality etc..
► Somebody can tweet inappropriate content
regarding brand

26. ► Provides Verified account badge
► Can claim trademark name for your twitter account
(Eg : @TrademarkName)

27.  Copyrighted image manipulation
 Content piracy
 Anybody can try to damage a brand by using Blog and
Forum

28. When a blog goes against your brand, you can
protect it by
►Writing to the Blogger
►Reaching out to Blog platform provider
(Eg : Wordpress)
►Complaining to the Web/ Blog hosting service
provider, in case of a self hosted blog

29. ► Glimpse on a recently occurred incident of an India
based Management School (Case Study)
► Employees can break or make a brand on Social
Media
► Establish a Social Media Crisis Plan
“Social Media policy is no more optional”

31. ► Build up a proper Social Media presence
► Use Social Media Analytics tool to monitor Social
Media
► Integrate Social Media team in one's corporate
Communication Department
► Integration of IP Advisor with Corporate
PR / Communication Department is a need

32. Loknath Swain
Managing Director
PRJankari Digital Marketing Pvt. Ltd.
(A SINE, IITBombay incubated Company)
Mumbai
Contact: +91 9833181107 | loknathswain@prjankari.com
http://www.prjankari.com