Case Study showing how to increase the effectiveness of a Facebook Business Page

1. CLIENT: Park and Fly Dublin
INDUSTRY: Airport Parking
CAMPAIGN TYPE: Drive Traffic to Website
URL: www.parkandflydublin.com
Facebook Advertising CASE STUDY
Park and Fly Dublin
Objective – Drive Traffic to Website

2. A client came to us last May 2013, their Business Facebook Page which had been
set up for over 2 years and only managed to rank up 113 likes in that time
frame. We at Enhance carried out a full page audit and identified some key
insights.
• As a result of various campaigns over recent months we have increased traffic
to the page by over 1000%
• Increased traffic to the website by over 100%
• Increased brand awareness
• We have increased likes to over 7,000
• More importantly increased sales through online bookings

3. Google Analytics Report on Website Activity
Google Analytics Traffic Source Facebook is now the 2nd biggest source of traffic to the website
Start date of campaign

4. What else started happening as a result of just one Facebook Ad
560 new likes
We started to get on average on 30
likes per day FREE
Activity started to happen on the
page

5. The number of visits to the page increased greatly
On average of 40 new page
visits per day

6. “ Since we started working with Enhance last Jan our
Facebook page has exceeded our expectations in its
performance. Not only have we increased traffic to the
website but it has proven to be far more successful then
other forms of advertising. We get just as many enquires
through our page as we would by phone, going forward it
will be a vital factor in our over all Yearly Marketing
Strategy Plan”
Patrick Rutledge
Park and Fly Dublin