3. 1. Social reading
● using Google Reader
● using Delicious
● using Twitter
● Choosing networks and proposing platforms
4. 2. Defining and serving networks
● Answering questions posed by your
community and publishing for them
● Understanding of platforms
5. 3. Content strategy
● How, why and where to contact people in
your community
● Using analytics to find stories leads
6. 4. More content strategy
● People
● Objectives
● Strategy
● Technology
● Using all four to build content
7. 5. Multimedia
● Video tools
● How web m-media is different
● Importance of video and audio, slideshows
8. 6. Mobile journalism
● Reporting from the scene
● Using technology to report live
● Researching prior to event
9. 7. Data - cleaning and compiling
● Finding datasets, advanced searching
● Interrogating data, understanding it
● Manipulating the numbers to get news out
10. 8. Data - communicating
● Preparing data to be published
● Visualisation techniques
11. THINK ABOUT STRATEGY
"A plan of action or policy designed to
achieve a major or overall aim."
-- What did you do?
-- Why? What research did you
undertake?
12. THINK ABOUT MEASUREMENT
-- Readership volume (daily, monthly)
-- Social footprint (followers, likes)
-- Quality of interactions online and socially
-- PROVIDE EVIDENCE OF EVERYTHING
n.b. use the right terminology, so unique browsers, not "hits"
13. Your own evaluation
● Talk us through what you did
● What's the thing you're most proud of?
● What could you improve on?
● What are you going to do about it
18. "NME reported a 14% drop year-on-
year, to 27,650 sales – a 4.7% decline
compared to the previous six months"
ABC, July-December 2011
NME.com - 8 million unique browsers in
February (according to Luke)
22. Networking
@JoshHalliday
"[Twitter] was a way to get into those circles without being too
pushy… then I got invited down to London and meet people
which I wouldn’t have otherwise as I don’t have friends or family
here
You should market yourself in a way that’s likeable… It’s about
talking to people about things that you’re interested in, for me it
was media and technology."
More at http://bit.ly/psmithjosh
25. Don't be a churnalist
"If you're a journalist and you re-write the odd
press release and make a few phone calls,
then I don't like you. I don't want you in my
business."
Adam Smallman, Lloyds List head of content,
Paywall Strategies 2012
Add value in everything you do, don't follow
the crowd.
26. Don't stop learning
How can you keep on learning new skills?
● http://onlinejournalismblog.com/
● http://www.journalism.co.uk/
● http://blog.digidave.org/
● http://www.bbc.co.uk/journalism/
