Topic: WordPress as a Business Tool, How To Get Started Date: March 03, 2010, 4:00 PM Event: Williamsburg / Peninsula Internet Marketing Group Location: Liz Moore & Associates, 5350 Discovery Park Boulevard, Williamsburg, VA 23188 Sponsors: PNC Mortgage, JASE Digital Media, Ascent Business Media Feel free to join us if you have not yet begun blogging and don’t know where to start, or if you’re stalled near the starting line, or if you just want to know more about blogging with WordPress. In the class, we will talk about many topics but a few of them are: 1.Why use WordPress as your blogging platform? 2.Where to host your WordPress blog. 3.How to setup your WordPress blog. 4.How to choose, install, and activate a WordPress theme. 5.How to choose, install, and activate a WordPress plugin. 6.How to configure your WordPress blog. 7.Creating content: •Blog posts. •Blog pages. •Adding images. •Adding video. 8.What are categories? 9.What are tags? 10.How and why to setup comment approval. 11.Fighting spam with Akismet. Digital Media Seminar - http://digitalmediaseminar.com

1. WordPress as a Business Tool, How To Get Started
Keith Parnell
keithparnell.com
@parnellk63
I. What is a Blog?
II. Why WordPress?
III. Accounts Setup:
A. GoDaddy.com
B. WordPress.com
C. YouTube
D. Flickr
E. FeedBurner
F. Twitterfeed
G. Digg
H. Delicious
IV. Choose a Blog Host
V. Themes & Plugins
VI. Setup Your WordPress Blog:
A. Dashboard
B. Theme
C. Plugins
D. Widgets
E. Settings
VII. Content:
A. Blog Posts:
1. Adding Images
2. Adding Video
B. Blog Pages
C. Post Categories
D. Tags (keywords)
E. Comments
Keith Parnell, Digital Media Seminar
(757) 715-3595
mkp@keithparnell.com | digitalmediaseminar.com

2. VIII. Fighting Spam!
IX. Search Engine Optimization:
A. All in One SEO Plugin
1. Post, Page, and Category Titles
B. Permalinks
C. Category Descriptions
D. Keyword Research
E. Google XML Sitemaps Plugin
Keith Parnell, Digital Media Seminar
(757) 715-3595
mkp@keithparnell.com | digitalmediaseminar.com