3. Industry History
Digital Photo Expression business started 9 years ago
Online model based on “real life” picture development
Fill out form (sign-up/register)
Drop off (upload) personal pictures
Wait
Finally make photo book
RocketLife changed the paradigm
No initial login/registration required
Fast download of software
Instantly make photo book
Only upload when the product is complete
Easy. Fast. Fun.
4. Online Universe
Photo Publishing industry
2006: 73 billion photos taken worldwide annually on
camera phones alone
Projected growth to 130 billion photos by 2009 – ITwire.com
2007: U.S. digital camera market grew by 23 percent to 37.7 million
units (not including cell phone cameras) – IDC
2007: Number of US homes with multiple digital cameras increased
from 31% in 2005 to 40% in 2007 -InfoTrends
2008: Specialty Photo Printing Market (books, calendars, trading
cards, school yearbooks, etc.) growing 24.5% annually
– InfoTrends
2010: Specialty Photo Printing Market to reach $800 million in
revenues – InfoTrends
2010: U.S. consumer digital camera penetration to reach 81%
U.S. consumer camera phone penetration to reach 86%
– InfoTrends/CAP Ventures
5. Online Universe
Current Monthly Website Traffic
3.7 Million
6.2 Million
6.7 Million
Figures obtained from
6. Comparison
RocketLife was tested by objective consumers and compared to
Kodak Easy Share Gallery, Shutterfly, and Snapfish.
RocketLife outscored the other platforms on all eight of
the evaluated attributes.
Focus group panelists were:
4.7 times more likely to use RocketLife again in relation to
Shutterfly or Snapfish
3.9 times more likely to recommend RocketLife than Snapfish
2.6 times more likely to recommend RocketLife than Shutterfly
Over 11 times more likely to recommend RocketLife than
Kodak Gallery
2008 commissioned InfoTrends Study
8. Rich User Experience
RocketLife Digital Photo Self-Expression Software
RocketLife is lightning fast, saves time and
makes better products.
Simple software download
Versioned themed to reseller site
Uses photos on users hard drive – no initial upload
required
Choose product, arrange photos, click to buy
9. Rich User Experience
RocketLife Digital Photo Self-Expression Software
Smart Arrangement technology – Amazing!
Powerful Rich Emotive &
Beautiful Intelligent Themes
Image Processing built into Themes
Robust Sharing with Monetization as the Target
Instant Gratification/Reward
Stepped Depth
(user can always do more as they learn)
Beautiful 3D placeable graphics
10. Software
Bigger on the inside than it appears on the outside
Unified User Interface (GUI) across all platforms
Online version
Kiosk version
Desktop version
Shared image libraries
Store front – allows users to post finished products for others to
purchase
RocketLife Express™ – iPhone application to create
postcards, etc. on-the-fly
11. Behind the Curtain
One design; Many products (Make 1 buy many)
Color Correction (for pro’s that want their extras)
Aspect correction (always looks proper)
Drag and drop across all interfaces
In-Place Image Replacement using
Exclusive Image wheel
Can be used as a High Powered
Quick Production layout tool.
Book ready for users to populate
Book ready for mass production
Same tool for can be used to create
Fixed/Variable content masters
Collaborative work sessions
12. RocketLife Creation System
Create one theme for all products and sizes
Resolution and Aspect independent
Lightweight (not a bitmap)
Includes user-placeable graphic elements
Powerful image processing controls
13. What’s Next
Spending in major photo categories
- digital cameras, digital printing, photo books, calendars, greeting cards, posters and other custom items,
Total photo categories spending grew from $9.9 billion in
2005 to $11 billion in 2006.
The best performing digital category –
in terms of growth - in 2006
Custom photo products and services.
Demand grew almost 51 percent, from $461 m in 2005
to $694 m in 2006.
14.
15. Try it at www.picturelyperfect.com
Publishers Please Contact BusDev@parmamagoo.com To Learn More
