1. Finding money in the ether Facts and strategies for social entrepreneurs Online and mobile fundraising Prepared for the CGIU, April, 2010 Draft 3/14/10
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Hinweis der Redaktion
Sources: Convio 2009 NP Marketing Benchmark Induex study; Balackbaud; Giving USA. Email is used increasingly more by boomers and less by millenials; boomers give larger gifts; millenials will increse the number of gifts; as generations change, the mix will change High costs of text-giving will give way to inexpensive aps
. See : http:// www.echoditto.com /best/fundraising for best practices