AWS Start-Up Tour 2007 / HeadCase

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Paco Nathan

HeadCase Humanufacturing, AWS Start-Up Tour 2007, Santa Monica

Technologie Business

Using AWS

PACO NATHAN
AWS Start-Up Project, Santa Monica
2007-10-23

HeadCase Humanufacturing

•  Technology start-up based in LA

•  Founded 2006-06, A series funding

•  8 employees, plus contractors

•  TrueVentures early-stage portfolio
http://trueventures.com

Early-Stage Strategy

•  Enter market early, limited budget,
speculative approaches

•  “Fail fast”: see what sticks among
customers

•  Hopefully some aspect scales rapidly,
unexpectedly

•  Avoid getting locked into SLAs

Whether people are involved in a
web community, a social network, an
online game, a virtual world... they
are still people - as projections of
persona - interacting online.

If we could model that interaction as
screenplays, we would be much
closer to generating characters for
virtual worlds.

Open Source: DJOP

http://code.google.com/p/djop
Java-based job orchestration
SQS, S3, and optionally EC2

• Florian Leibert (AWS infrastructure, open source)
• Paco Nathan (system arch, apps, integration)
• Stephen Newman (network operations)

PACO NATHAN
paco@headcaselabs.com

http://headcaselabs.com

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AWS Start-Up Tour 2007 / HeadCase

1. Using AWS PACO NATHAN AWS Start-Up Project, Santa Monica 2007-10-23

2. HeadCase Humanufacturing •  Technology start-up based in LA •  Founded 2006-06, A series funding •  8 employees, plus contractors •  TrueVentures early-stage portfolio http://trueventures.com

3. Early-Stage Strategy •  Enter market early, limited budget, speculative approaches •  “Fail fast”: see what sticks among customers •  Hopefully some aspect scales rapidly, unexpectedly •  Avoid getting locked into SLAs

4. (T2 script, IMSDB.com)

5. (T2 poster)

6. (Facebook text)

7. Wall-to-Wall Dialog: (Facebook screen)

8. (SecondLife text)

9. (SecondLife screen)

10. Whether people are involved in a web community, a social network, an online game, a virtual world... they are still people - as projections of persona - interacting online. If we could model that interaction as screenplays, we would be much closer to generating characters for virtual worlds.

11. (edit sources) • 

12. (tag cloud)

13. (hood graph)

14. System Architecture

15. SQS Message Queues

16. Open Source: DJOP http://code.google.com/p/djop Java-based job orchestration SQS, S3, and optionally EC2 • Florian Leibert (AWS infrastructure, open source) • Paco Nathan (system arch, apps, integration) • Stephen Newman (network operations)

17. PACO NATHAN paco@headcaselabs.com http://headcaselabs.com