Business and Creative Portfolio

1. PABLO PRIETO
BUSINESS AND CREATIVE PORTFOLIO
© Photo: Pablo Prieto

2. ASPIRING BUSINESS LEADER
DRIVEN BY CREATIVITY AND
AN ENTREPRENEURIAL
MINDSET
Pablo Prieto
pprieto@cca.edu
(415) 713 8007
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Download Resume
Visual Storytelling: Managing and
developing photographic assignments to
enable meaningful visual storytelling.
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Picbox: Reinventing the “photobooth”
experience while building a viable
business model.
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Oromo: Creating a coffee bar experience
for social events that creates business
and social value for a Mexican market.
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Tero: Designing an Intelligent same door
to door delivery service for Latin
American cities.
Work:
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3. © Photo: Pablo Prieto
VISUALSTORYTELLING
As Photo Editor of four travel magazines
you are committed to narrating
compelling stories through the art of
photography.
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Responsibilities: Shoot stories, produce
photographic assignments with top
photographers in diverse international
locations. Select and edit best content to
create a compelling visual narrative for
each story.
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Process:
! PRODUCE / COLLECT / BUY
!!!ANALYZE / SELECT
!!!BUILD VISUAL NARRATIVE
!!!PUBLISH
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Publications:
Travel + Leisure Mexico
Vuelo
Loop
Endless Vacations Mexico
2007 2009

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Click to view online
photographic portfolio
© Photo: Pablo Prieto
© Photo: Pablo Prieto
© All Photographs: Pablo Prieto

5. In 2009 we set out to reinvent the
photobooth experience. Today, Picbox is
the leading photobooth concept in
Mexico and has transformed social
events and below the line activations.
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Premise: The photobooth was conceived
more than century ago. No major updates
had been considered, thus, the outdated
technology and design could not provide
an experience that could again deliver
excitement, wonder and connection.
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Goal: Create a sustainable business
model that delivers an exiting photobooth
experience for a new and younger, digital
and more connected generation.
!Accomplishments:
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Operations in over 20 cities in Mexico.
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Profitability since month 6.
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2M in revenue.
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1,500 successfully executed events.
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Timeline:
2009 Concept and business development.
!2010 Initial operations with a minimum viable
product.
First iteration on product design and
software.
53 executed events first year of operations.
2011 First franchise sold.
! 2012 Second software iteration.
! 2013 Recognition by the Ministry of Economy,
Mexico for the franchise business model.
523 executed events in 2013.
RE-INVENTING
THE PHOTOBOOTH
© Photo: Pablo Prieto

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FIRST CONCEPT
BETA PRODUCT
FINAL DESIGN
SEPTEMBER 2009
JANUARY
2010
JULY2010
© Photo: Pablo Prieto

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Click to view
www.picbox.com.mx
For users:
- 42 second interactive session.
- Facebook/Twitter/Email integration.
- Instagram like filters.
- Two takeaway photos strips.
- In event and post event engagement.
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For comercial clients:
- Physical and digital user engagement.
- Data bases generation.
- Brand interaction space.
!!© Photo: Macros Valdes

8. Oromo is coffee-bar company born in
2014 with the intention to bring the best
100% Mexican grown coffee to an
exclusive customers base in Mexico.
Oromo provides true value by direct trade
practices to local coffee farmers in the
regions of Oaxaca, Chiapas, Puebla
Veracruz, Mexico.
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Concept development: Oromo is a coffee
experience that brings craftsmanship to
every cup and acknowledges the work and
live of hard working coffee farmers.
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Business Model: Oromo operates under
the triple button line principal: profit, profit
and planet.
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Market opportunity: Coffee consumption
in Mexico is expected to grow 34% in the
next 5 years.
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Partnership and sourcing: The Tzotzil
community of Guaquitepec, Chiapas is the
first community to partner with Oromo.
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THE VALUE OF
COFFEE
© Photo: Daniel Cebada

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© Luis Carbonell
Click to view
www.oromo.mx
© Photo: Daniel Cebada
modular design
brand development
experiencedesign
organic altitude grown coffee
direct trade practice
packaging
Guaquitepec community

10. Tero is an inner city, same day delivery
service platform catering to both business
and private clients in Mexico City and
other major Latin American cities.
!Established as a graduate venture team project
in the MBA in Design Strategy at the California
College of the Arts in San Francisco, California,
the business focuses in offering a seamless,
easy, reliable and fast delivery experience for
users in large, hectic and unorganized Latin
American cities.
!Opportunity:
- 400,000 tons of goods are moved every
year in Mexico City.
- Fragmented and low scale courier
alternatives lack scaling systems that
deliver a safer and reliable experience for
both couriers and users.
!User Research Ethnographic and prototyping
trip to Mexico City.
Stakeholders:
- Taxi drivers
- Bike messengers
- Small business owners
- E-commerce
- Restaurant owners
!Project deliverables:
- Business plan with 18 month execution
roadmap and financials.
- Investors pitch deck.
- Test Required Documents for minimum
viable product and first generation
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CONNECTING
LATIN AMERICA

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interview co-designing
with user
rapid
prototyping
ideation sessionethnography
For customers:
- Package geo-tracking and visualization.
- On demand service
- Mobile app payements.
- Messenger service rating.
- Flexible courier transportation
- bicycle
- motorcycle
- automobile
!For messengers:
- Access to client base.
- Flexible work schedule.
- Income throughout High percentage commissions.
- Formal service training.
Click to view
www.tero.mx

12. Pablo Prieto
pprieto@cca.edu
(415) 713 8007
!
!
Download Resume
THANK YOU
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