Hot to run global and multilingual search campaigns taking into account from technical to linguistic and cultural issues. Examples and case studies will highlight the do’s and don’t to guarantee international online success.
1. Synchronised Global Search Marketing Oscar Carreras Strategist, [email_address] Volker Ballueder Business Development Manager, [email_address] 24 February 2009
11. International SEO: Definitive guide English version of the client site in the UK. The page optimisation is targeting several keywords by using them in strategic locations throughout the page. Title, URL, meta description, heading, first hundred keywords and body content.