This presentation was given at the Optimizely Experience Munich 2015:
In this presentation you will learn:
- How to use analytics to find weaknesses on your website
- How to align these areas for optimization with your company goals
- How to incorporate these goals into a detailed testing plan
This is relevant for:
Digital Marketing
Product Management
User Experience
Web Analytics
E-Commerce
Sign up here for a free Optimizely account:
https://www.optimizely.com/
Learn more about how other companies use Optimizely to boost revenue online:
https://blog.optimizely.com/
https://blog.optimizely.de/
11. Goals
Strategies
Tactics
Cart Checkout
Rate
Wording /
messaging
Location /
size
Design /
color /
icono-
graphy
Establish a
visual
hierarchy
Remove
non-critical
content
Limit
number of
choices
Select/
target the
right USP’s
Refine the
messaging
Crystallize
visually
Clear and
consistent
UI
Structure,
naming,
and order
of sections
Describe
visually
Test ideal
product
visuals
Use the
right
review
systems
Descriptions
Reviews
Images
Emphasize the
Primary Call
to Action
Minimize
Distractions
Communicate
Unique Selling
Points
Design
Intuitive
Navigation
Market
Products
Effectively
Build a Sense
of Urgency
Show
quantity
left
Push
temporary
offers
Promote
buying
before set
times
12. Goals
Strategies
Tactics
Cart Checkout
Rate
Wording /
messaging
Location /
size
Design /
color /
icono-
graphy
Establish a
visual
hierarchy
Remove
non-critical
content
Limit
number of
choices
Select/
target the
right USP’s
Refine the
messaging
Crystallize
visually
Clear and
consistent
UI
Structure,
naming,
and order
of sections
Describe
visually
Test ideal
product
visuals
Use the
right
review
systems
Descriptions
Reviews
Images
Emphasize the
Primary Call
to Action
Minimize
Distractions
Communicate
Unique Selling
Points
Design
Intuitive
Navigation
Market
Products
Effectively
Build a Sense
of Urgency
Show
quantity
left
Push
temporary
offers
Promote
buying
before set
times