This presentation was given at the Optimizely Experience Munich 2015: In this presentation you will learn: - How to use analytics to find weaknesses on your website - How to align these areas for optimization with your company goals - How to incorporate these goals into a detailed testing plan This is relevant for: Digital Marketing Product Management User Experience Web Analytics E-Commerce Sign up here for a free Optimizely account: https://www.optimizely.com/ Learn more about how other companies use Optimizely to boost revenue online: https://blog.optimizely.com/ https://blog.optimizely.de/