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1. design & development briefing

2. why?

3. why. Your website can only be as good asthe brief you worked from.

4. why. The best projects are born from briefs that are open enough to inspire ideas, while being specific enough to feel workable.

5. what?

7. (Marketing) objectives

8. Format

9. Budget and schedule

10. What do you provide the designer/developer

11. Description of target audience

12. Message objectives

13. Where to look for inspiration

16. Concept development

17. Design

18. Development

19. Testing

20. User feedback

22. project management

23. Basecamp (www.basecamphq.com)

24. Lighthouse App (www.lighthouseapp.com)

26. color schemes

28. psychological demographic, lifestyle preferences.

30. Which content is most important to achieve this objective

31. Call to actions

33. Let the designer/developer know which websites you do like and

34. be very specific what you like about it

35. Let the designer/developer know which websites you don’t like and

36. be very specific what you dislike about it

38. Cannes Lions

39. CSSMania

42. Stay on top

43. Answer questions before they become questions

45. Structuur

46. Sitemap

47. Wireframes

48. Content

49. Call to actions