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Job Seekers: How to Fix Your Online Reputation




A negative online reputation can impact
 your job search.




                                 www.recoverreputation.co
                                 m
                                 347-421-7598
Job Seekers: How to Fix Your Online Reputation




I recently met a law school graduate who,
 although she worked for a prestigious law
 firm, could not land an interview because
 of a negative online reputation.




                                 www.recoverreputation.co
                                 m
                                 347-421-7598
Job Seekers: How to Fix Your Online Reputation




 She is a bright, hard working, dedicated
  person.
 As soon as a recruiter or employer
  searched for her name online, more than
  a few problems showed up on the first
  page.


                                  www.recoverreputation.co
                                  m
                                  347-421-7598
Job Seekers: How to Fix Your Online Reputation




 In spite of her excellent background, job
  history, education and personal
  presentation, she had an extremely
  difficult time getting an interview.
 When she would get one, she rarely got a
  follow up call.
 So far, she’s had no offers and no job
  after many months.            www.recoverreputation.co
                                      m
                                      347-421-7598
Job Seekers: How to Fix Your Online Reputation




A major reason is due to the four or five
 very damaging negative posts that come
 up on the first and second pages of
 Google.




                                 www.recoverreputation.co
                                 m
                                 347-421-7598
Job Seekers: How to Fix Your Online Reputation




 Having  a clean or even perfect online
  reputation is crucial in today’s job market.
 Any negative information, blog post or
  online review will cause employers to
  simply top calling and go on to the next
  candidate.


                                   www.recoverreputation.co
                                   m
                                   347-421-7598
Job Seekers: How to Fix Your Online Reputation




 Is it possible to fix your online reputation
  if you are looking for work or switching
  careers?




                                   www.recoverreputation.co
                                   m
                                   347-421-7598
Job Seekers: How to Fix Your Online Reputation




 Is it possible to fix your online reputation
  if you are looking for work or switching
  careers?
 Yes, and here are several five tips that
  help



                                   www.recoverreputation.co
                                   m
                                   347-421-7598
Job Seekers: How to Fix Your Online Reputation




Start Fixing Your Online Reputation Now


 Don’t  wait.
 If a negative online reputation is out there
  it probably wont go away anytime soon.
 Know your online status and look for any
  problems weekly.
 If a problem comes up, take charge NOW.


                                    www.recoverreputation.co
                                    m
                                    347-421-7598
Job Seekers: How to Fix Your Online Reputation




Start Fixing Your Online Reputation Now


 Look at the issue.
 Determine if it’s a problem, and don’t
  panic.




                                    www.recoverreputation.co
                                    m
                                    347-421-7598
Job Seekers: How to Fix Your Online Reputation




Start Fixing Your Online Reputation Now


 Is it on the first page or on the tenth?
 It might not be a major problem but it
  could become one.




                                    www.recoverreputation.co
                                    m
                                    347-421-7598
Job Seekers: How to Fix Your Online Reputation




Start Fixing Your Online Reputation Now


 Startby creating a plan on how to best
  move forward and strategize.
 Think about what needs to be done now,
  next week, next month and two months
  from now.



                                    www.recoverreputation.co
                                    m
                                    347-421-7598
Job Seekers: How to Fix Your Online Reputation




Start Fixing Your Online Reputation Now


 Forexample: if you need a job in the next
 four months, try to put off interviews until
 later and try to remove or push down the
 negative posts during the first two or
 three months.



                                    www.recoverreputation.co
                                    m
                                    347-421-7598
Job Seekers: How to Fix Your Online Reputation


Share Honestly about Your Online Reputation
Problem During Interviews


 If
   you have an interview, congratulations,
  but tell them the problem.




                                   www.recoverreputation.co
                                   m
                                   347-421-7598
Job Seekers: How to Fix Your Online Reputation


Share Honestly about Your Online Reputation
Problem During Interviews


 Ifyou have an interview, congratulations,
  but tell them the problem.
 Going into details is probably not
  necessary.
 Say that a negative search item is
  showing up if you Google me—and lets
  face it, that’s the first thing they will do.
                                   www.recoverreputation.co
                                   m
                                   347-421-7598
Job Seekers: How to Fix Your Online Reputation


Share Honestly about Your Online Reputation
Problem During Interviews

 Youcan mention the problem briefly,
 such as:
  –   An ex-boyfriend of mine wrote negative things
      about me online unfortunately after a college
      breakup.
  –   A disgruntled and difficult client posted
      something bad about me on ComplaintsBoard
      after he wasn’t satisfied with my suggestions.
  –   It looks like a competitor engaged in an online
      smear campaign against me last year.
                                     www.recoverreputation.co
                                        m
                                        347-421-7598
Job Seekers: How to Fix Your Online Reputation




How to Fix the Problem: Remove it


 Once  something is online, its incredibly
  hard to remove it.
 But try to delete it.




                                   www.recoverreputation.co
                                   m
                                   347-421-7598
Job Seekers: How to Fix Your Online Reputation




How to Fix the Problem: Remove it


 Most  sites have a posting policy section.
 See if the post or comment violated any
  terms.
 Note that most sites will ignore requests,
  such as Ripoff Report.


                                   www.recoverreputation.co
                                   m
                                   347-421-7598
Job Seekers: How to Fix Your Online Reputation




Take Charge by Publishing Great Things About You


 Thebest approach to fix your online
 reputation is to write great things about
 yourself.




                                   www.recoverreputation.co
                                   m
                                   347-421-7598
Job Seekers: How to Fix Your Online Reputation




Take Charge by Publishing Great Things About You


 Inundating  the web with good content will
  eventually push down the negative item off
  the first page.




                                    www.recoverreputation.co
                                    m
                                    347-421-7598
Job Seekers: How to Fix Your Online Reputation




Take Charge by Publishing Great Things About You


 What  to write?
 How long will it take?
 Well, that depends.




                                    www.recoverreputation.co
                                    m
                                    347-421-7598
Job Seekers: How to Fix Your Online Reputation




Take Charge by Publishing Great Things About You


 See what other good things have already
  been written about you.
 Publish it immediately.
 Add recent newsworthy events, conferences,
  awards, accomplishments or original ideas.


                                   www.recoverreputation.co
                                   m
                                   347-421-7598
Job Seekers: How to Fix Your Online Reputation




Take Charge by Publishing Great Things About You


 Engaging in social media is crucial to spread
 the word about the new content.




                                   www.recoverreputation.co
                                   m
                                   347-421-7598
Job Seekers: How to Fix Your Online Reputation




Take Charge by Publishing Great Things About You


 How    long will it take?
  –   It depends on how bad the negative item is
  –   How popular it is or how many hits it gets.
  –   Your existing online presence and the effort you
      put into fixing your online.




                                      www.recoverreputation.co
                                      m
                                      347-421-7598
Job Seekers: How to Fix Your Online Reputation




Take Charge by Publishing Great Things About You


 Generally, it could easily take MONTHS.
 If necessary, consider working with a
  professional to speed the process.




                                    www.recoverreputation.co
                                    m
                                    347-421-7598
Job Seekers: How to Fix Your Online Reputation




Frequently add New Good Information


 Addingone post won’t work—you need a
 constant attack.




                                   www.recoverreputation.co
                                   m
                                   347-421-7598
Job Seekers: How to Fix Your Online Reputation




Frequently add New Good Information


 Since  this could take months, prepare to
  spend hours each week.
 An online reputation management
  professional might spend 30 to 100 hours
  repairing fixing a problem over several
  months, so you might take twice as long.
 Keep at it.

                                   www.recoverreputation.co
                                   m
                                   347-421-7598
Job Seekers: How to Fix Your Online Reputation




Conclusion


 Itis possible to
  repair or fix your online reputation when
  switching careers to help you get an
  interview or call back.
   –   Take a breath.
   –   Be honest.
   –   Dive in and try your best.
   –   It probably won’t go away anytime soon but it can
                                      www.recoverreputation.co
       be fixed.                      m
                                         347-421-7598
Job Seekers: How to Fix Your Online Reputation




About Recover Reputation

   We help professionals and companies protect and
    promote their online reputation.
   Recover Reputation is a boutique consultancy at the forefront
    of repairing, improving and protecting online reputations of their
    clients.
   Founded by Steven W. Giovinco, Recover Reputation focuses
    primarily on professionals in law, finance, real estate, political
    and entertainment, as well as small to medium size companies
    and individuals.
   Recover Reputation realizes that reputations can be destroyed
    by one disgruntled employee or a competitor, and provides
    extremely effective, customized “hands-on” solutions to help.
                                               www.recoverreputation.co
                                               m
                                               347-421-7598
Job Seekers: How to Fix Your Online Reputation




About Steven W. Giovinco

   Steven W. Giovinco, with master’s degrees from Yale University and New York
    University’s Interactive Communications Program, has 15 years of IT experience, 5
    years experience writing content, and has three years experience in search engine
    optimization. Recover Reputation has successfully handled dozens of projects.
    Some highlights include:
   Repaired an online reputation for a non-profit that had over 50 negative news
    articles showing up on the first five pages of Google.
   Managed and repaired a reputation for a real estate business owner who had five
    items from ComplainsBoard.com and Scam.com showing up on the first page.
   Repaired a technology executive’s reputation so he could get new emplacement in
    his field.
   Removed a negative post from Yahoo Answers for a fashion consultant in a week.
   Built the online brand of a photographer, tripling site traffic.




                                                         www.recoverreputation.co
                                                         m
                                                         347-421-7598

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How to fix your online reputation for job seekers, by Recover Reputation

  • 1. Job Seekers: How to Fix Your Online Reputation A negative online reputation can impact your job search. www.recoverreputation.co m 347-421-7598
  • 2. Job Seekers: How to Fix Your Online Reputation I recently met a law school graduate who, although she worked for a prestigious law firm, could not land an interview because of a negative online reputation. www.recoverreputation.co m 347-421-7598
  • 3. Job Seekers: How to Fix Your Online Reputation  She is a bright, hard working, dedicated person.  As soon as a recruiter or employer searched for her name online, more than a few problems showed up on the first page. www.recoverreputation.co m 347-421-7598
  • 4. Job Seekers: How to Fix Your Online Reputation  In spite of her excellent background, job history, education and personal presentation, she had an extremely difficult time getting an interview.  When she would get one, she rarely got a follow up call.  So far, she’s had no offers and no job after many months. www.recoverreputation.co m 347-421-7598
  • 5. Job Seekers: How to Fix Your Online Reputation A major reason is due to the four or five very damaging negative posts that come up on the first and second pages of Google. www.recoverreputation.co m 347-421-7598
  • 6. Job Seekers: How to Fix Your Online Reputation  Having a clean or even perfect online reputation is crucial in today’s job market.  Any negative information, blog post or online review will cause employers to simply top calling and go on to the next candidate. www.recoverreputation.co m 347-421-7598
  • 7. Job Seekers: How to Fix Your Online Reputation  Is it possible to fix your online reputation if you are looking for work or switching careers? www.recoverreputation.co m 347-421-7598
  • 8. Job Seekers: How to Fix Your Online Reputation  Is it possible to fix your online reputation if you are looking for work or switching careers?  Yes, and here are several five tips that help www.recoverreputation.co m 347-421-7598
  • 9. Job Seekers: How to Fix Your Online Reputation Start Fixing Your Online Reputation Now  Don’t wait.  If a negative online reputation is out there it probably wont go away anytime soon.  Know your online status and look for any problems weekly.  If a problem comes up, take charge NOW. www.recoverreputation.co m 347-421-7598
  • 10. Job Seekers: How to Fix Your Online Reputation Start Fixing Your Online Reputation Now  Look at the issue.  Determine if it’s a problem, and don’t panic. www.recoverreputation.co m 347-421-7598
  • 11. Job Seekers: How to Fix Your Online Reputation Start Fixing Your Online Reputation Now  Is it on the first page or on the tenth?  It might not be a major problem but it could become one. www.recoverreputation.co m 347-421-7598
  • 12. Job Seekers: How to Fix Your Online Reputation Start Fixing Your Online Reputation Now  Startby creating a plan on how to best move forward and strategize.  Think about what needs to be done now, next week, next month and two months from now. www.recoverreputation.co m 347-421-7598
  • 13. Job Seekers: How to Fix Your Online Reputation Start Fixing Your Online Reputation Now  Forexample: if you need a job in the next four months, try to put off interviews until later and try to remove or push down the negative posts during the first two or three months. www.recoverreputation.co m 347-421-7598
  • 14. Job Seekers: How to Fix Your Online Reputation Share Honestly about Your Online Reputation Problem During Interviews  If you have an interview, congratulations, but tell them the problem. www.recoverreputation.co m 347-421-7598
  • 15. Job Seekers: How to Fix Your Online Reputation Share Honestly about Your Online Reputation Problem During Interviews  Ifyou have an interview, congratulations, but tell them the problem.  Going into details is probably not necessary.  Say that a negative search item is showing up if you Google me—and lets face it, that’s the first thing they will do. www.recoverreputation.co m 347-421-7598
  • 16. Job Seekers: How to Fix Your Online Reputation Share Honestly about Your Online Reputation Problem During Interviews  Youcan mention the problem briefly, such as: – An ex-boyfriend of mine wrote negative things about me online unfortunately after a college breakup. – A disgruntled and difficult client posted something bad about me on ComplaintsBoard after he wasn’t satisfied with my suggestions. – It looks like a competitor engaged in an online smear campaign against me last year. www.recoverreputation.co m 347-421-7598
  • 17. Job Seekers: How to Fix Your Online Reputation How to Fix the Problem: Remove it  Once something is online, its incredibly hard to remove it.  But try to delete it. www.recoverreputation.co m 347-421-7598
  • 18. Job Seekers: How to Fix Your Online Reputation How to Fix the Problem: Remove it  Most sites have a posting policy section.  See if the post or comment violated any terms.  Note that most sites will ignore requests, such as Ripoff Report. www.recoverreputation.co m 347-421-7598
  • 19. Job Seekers: How to Fix Your Online Reputation Take Charge by Publishing Great Things About You  Thebest approach to fix your online reputation is to write great things about yourself. www.recoverreputation.co m 347-421-7598
  • 20. Job Seekers: How to Fix Your Online Reputation Take Charge by Publishing Great Things About You  Inundating the web with good content will eventually push down the negative item off the first page. www.recoverreputation.co m 347-421-7598
  • 21. Job Seekers: How to Fix Your Online Reputation Take Charge by Publishing Great Things About You  What to write?  How long will it take?  Well, that depends. www.recoverreputation.co m 347-421-7598
  • 22. Job Seekers: How to Fix Your Online Reputation Take Charge by Publishing Great Things About You  See what other good things have already been written about you.  Publish it immediately.  Add recent newsworthy events, conferences, awards, accomplishments or original ideas. www.recoverreputation.co m 347-421-7598
  • 23. Job Seekers: How to Fix Your Online Reputation Take Charge by Publishing Great Things About You  Engaging in social media is crucial to spread the word about the new content. www.recoverreputation.co m 347-421-7598
  • 24. Job Seekers: How to Fix Your Online Reputation Take Charge by Publishing Great Things About You  How long will it take? – It depends on how bad the negative item is – How popular it is or how many hits it gets. – Your existing online presence and the effort you put into fixing your online. www.recoverreputation.co m 347-421-7598
  • 25. Job Seekers: How to Fix Your Online Reputation Take Charge by Publishing Great Things About You  Generally, it could easily take MONTHS.  If necessary, consider working with a professional to speed the process. www.recoverreputation.co m 347-421-7598
  • 26. Job Seekers: How to Fix Your Online Reputation Frequently add New Good Information  Addingone post won’t work—you need a constant attack. www.recoverreputation.co m 347-421-7598
  • 27. Job Seekers: How to Fix Your Online Reputation Frequently add New Good Information  Since this could take months, prepare to spend hours each week.  An online reputation management professional might spend 30 to 100 hours repairing fixing a problem over several months, so you might take twice as long.  Keep at it. www.recoverreputation.co m 347-421-7598
  • 28. Job Seekers: How to Fix Your Online Reputation Conclusion  Itis possible to repair or fix your online reputation when switching careers to help you get an interview or call back. – Take a breath. – Be honest. – Dive in and try your best. – It probably won’t go away anytime soon but it can www.recoverreputation.co be fixed. m 347-421-7598
  • 29. Job Seekers: How to Fix Your Online Reputation About Recover Reputation  We help professionals and companies protect and promote their online reputation.  Recover Reputation is a boutique consultancy at the forefront of repairing, improving and protecting online reputations of their clients.  Founded by Steven W. Giovinco, Recover Reputation focuses primarily on professionals in law, finance, real estate, political and entertainment, as well as small to medium size companies and individuals.  Recover Reputation realizes that reputations can be destroyed by one disgruntled employee or a competitor, and provides extremely effective, customized “hands-on” solutions to help. www.recoverreputation.co m 347-421-7598
  • 30. Job Seekers: How to Fix Your Online Reputation About Steven W. Giovinco  Steven W. Giovinco, with master’s degrees from Yale University and New York University’s Interactive Communications Program, has 15 years of IT experience, 5 years experience writing content, and has three years experience in search engine optimization. Recover Reputation has successfully handled dozens of projects. Some highlights include:  Repaired an online reputation for a non-profit that had over 50 negative news articles showing up on the first five pages of Google.  Managed and repaired a reputation for a real estate business owner who had five items from ComplainsBoard.com and Scam.com showing up on the first page.  Repaired a technology executive’s reputation so he could get new emplacement in his field.  Removed a negative post from Yahoo Answers for a fashion consultant in a week.  Built the online brand of a photographer, tripling site traffic. www.recoverreputation.co m 347-421-7598