Payday loans can truly be a lifesaver to anyone that needs money fast. It’s Monday morning. You are already late for work and still have to drop the kids off at school and run to the bank. You get everyone loaded in the car and begin to turn the key. Nothing happens. You try it again and start to panic. As you get out of the car and lift the hood, you start to think about the variety of things that could be wrong and how much money it’s going to take to fix the problem. You narrow it down to the battery, feeling a little embarrassed that you hadn’t thought about it before; you have had the same battery for 4 years now. You start to get knots in your stomach when you realize that payday isn’t for another few days and you don’t have a credit card or any extra funds available to be spending on a car battery. If only you could borrow some money until payday. You have been dealing with a nagging tooth pain all week and you feel like you will go crazy if you have one more sleepless night. Your employer does not offer dental assistance and you haven’t had the time to search for an insurance company on your own. You found a dental clinic that is open and accepts patients without insurance but you have to pay for the services upfront. Unfortunately you don’t get paid for another week and don’t have any emergency cash sitting aside. You know you can’t wait it out for another week. You need money and fast. Unexpected bills and emergencies happen to everyone, and if payday isn’t soon, it can be stressful and unnerving. People need advances for a variety of reasons from paying rent/other utilities or car repair, to a medical emergency that arises. Payday loan companies started as land-based companies but have grown to the internet, offering flexibility for the consumer as well as security and confidentiality. A payday loan is defined as a short term and unsecured loan. Unsecured loans are based solely on the promise to repay the money owed, while a secured loan is a loan based on the availability to provide a form of collateral. Our first reaction is to use a credit card, apply for a loan at a bank or financial institution, or maybe even ask a friend or family member for help. If you have no credit or bad credit, your options are even more limited. While banks and credit agencies are looking at your past, you’re trying to take care of responsibilities right now. Even more, what about the embarrassment of having to go talk to someone and explain your situation? With the development of online loan companies, the process can be private, fast and stress free. Online cash advances are popular now, more than ever. Consumers are paying more attention to their credit ratings, causing them to look at advances from a payday loan company instead of trying to obtain a loan from the bank. Loan companies can also offer money in a faster period of time, unlike banks that have to do a credit check and pages of paperwork before you can even