Measuring Online User Behavior to Improve Digital Experiences
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Explanation of which tools you will need where and a mapping to te different online crews. Curious who will win the battle CRM, CMS or Analytics :-)
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Measuring Online User Behavior to Improve Digital Experiences
- 1. System future! Measuring, proïŹling & publishing! Ton Wesseling (@tonwesseling)! Online Dialogue (@onlinedialogue)âš Presentation at the 5th âOnline Dialogue Donderdagâ June 16th 2011, Utrecht #ondido!
- 2. Our goal! Deliver valuable online experiencesâŠ! For the online user! CC: http://www.ïŹickr.com/photos/soundfromwayout/143822346!
- 3. Our goal! âŠwhile making money ! for our clients! CC: http://www.ïŹickr.com/photos/soundfromwayout/143822346!
- 4. Quality & Service! Does your hotel look like this?!
- 5. Quality & Service! or like this?!
- 6. Quality & Service! Does your hotel room look like this?!
- 7. Quality & Service! or like this?!
- 8. Quality & Service! Does your pool look like this?!
- 9. Quality & Service! or like this?!
- 10. Quality & Service! Is this your service?!
- 11. Quality & Service! or this?!
- 12. Online content! 32/60
- 13. What is online content?! Your part of the conversation!! 32/60
- 14. DialoguesâŠ!
- 15. DialoguesâŠ!
- 16. DialoguesâŠ!
- 17. DialoguesâŠ!
- 18. Dialogues?!
- 19. Online behavior = clicks & typing! No verbal! No non-verbal! Information freedom! Time & place freedom!
- 20. Dialogue model!
- 21. Build up groups of customer proïŹles! segmented on their behavior! and collect the knowledge of! how to communicate with them!
- 22. But how?!
- 23. But how â system perspective!
- 24. But how â system perspective! Content blocks & rules Publication
- 25. But how â system perspective! Content blocks & rules Social Publication Monitoring
- 26. But how â system perspective! Content blocks & rules Social Publication Monitoring Behavior data Web Analytics solution
- 27. But how â system perspective! Content blocks & rules Social Publication Monitoring Survey / Behavior External data data Web Analytics solution
- 28. But how â system perspective! Content blocks & rules Social Publication Monitoring Survey / Behavior External data data Web Analytics solution Deep & detailed reporting
- 29. But how â system perspective! Content blocks & rules Social Publication Monitoring Survey / Behavior External data data Web Analytics Aggregated Business online usage Intelligence solution KPI & Deep & detailed reporting dashboarding
- 30. But how â system perspective! Content blocks & rules Social Publication Monitoring Survey / Behavior External data data Web Data Unique user Analytics Aggregated Business Warehouse data online usage Intelligence solution KPI & Deep & detailed reporting dashboarding
- 31. But how â system perspective! Content blocks & rules Social Publication Monitoring Survey / Behavior External data data Web Data Unique user Analytics Aggregated Business Warehouse data online usage Intelligence solution KPI & Deep & detailed reporting dashboarding
- 32. But how â system perspective! Content blocks & rules Social Publication Monitoring Survey / Behavior External data data Web Data Unique user Analytics Aggregated Business Warehouse data online usage Intelligence solution External KPI & info Data Mining Deep & detailed reporting dashboarding
- 33. But how â system perspective! Content blocks & rules Social Publication Monitoring Survey / Behavior External data data Web Data Unique user Analytics Aggregated Business Warehouse data online usage Intelligence solution External KPI & info Data Mining Deep & detailed reporting dashboarding
- 34. But how â system perspective! Content blocks & rules Social Publication Monitoring Marketing rules engine Survey / Behavior External data data Web Data Unique user Analytics Aggregated Business Warehouse data online usage Intelligence solution External KPI & info Data Mining Deep & detailed reporting dashboarding
- 35. But how â system perspective! Content blocks & rules Social Publication Monitoring Marketing Other channels rules engine Survey / Behavior External data data Other channels Web Data Unique user Analytics Aggregated Business Warehouse data online usage Intelligence solution External KPI & info Data Mining Deep & detailed reporting dashboarding
- 36. But how â system perspective! Content blocks & rules Social Publication Monitoring Marketing Other channels rules engine Modeling Survey / Behavior External data data Other channels Web Data Unique user Analytics Aggregated Business Warehouse data online usage Intelligence solution External KPI & info Data Mining Deep & detailed reporting dashboarding
- 37. But how â system perspective! Content blocks & rules Social Publication engine (& AB testing) Publication Monitoring Marketing Other channels rules engine Modeling Survey / Behavior External data data Other channels Web Data Unique user Analytics Aggregated Business Warehouse data online usage Intelligence solution External KPI & info Data Mining Deep & detailed reporting dashboarding
- 38. But how â system perspective! Content blocks & rules Social Publication engine (& AB testing) Real-time Publication Content Monitoring targeting Marketing Other Identifi cation User channels rules engine Modeling Survey / Behavior External data data Other channels Web Data Unique user Analytics Aggregated Business Warehouse data online usage Intelligence solution External KPI & info Data Mining Deep & detailed reporting dashboarding
- 39. But how â system perspective! Content blocks & rules Social Publication engine (& AB testing) Real-time Publication Content Monitoring targeting Marketing Other Identifi cation User channels rules engine Advertising Server Modeling Survey / Behavior External data data Other channels Web Data Unique user Analytics Aggregated Business Warehouse data online usage Intelligence solution External KPI & info Data Mining Deep & detailed reporting dashboarding
- 40. But how â system perspective! Content blocks & rules Social Publication engine (& AB testing) Real-time Publication Content Monitoring targeting Marketing Other Identifi cation User channels rules engine User recognition Advertising & Server Ad targeting Modeling Survey / Behavior External data data Other channels Web Data Unique user Analytics Aggregated Business Warehouse data online usage Intelligence solution External KPI & info Data Mining Deep & detailed reporting dashboarding
- 41. But how â system perspective! Content blocks & rules Social Publication engine (& AB testing) External cookie profile Real-time Publication Content Monitoring info targeting Marketing Other Identifi cation User channels rules engine User recognition Advertising & Server Ad targeting Modeling Survey / Behavior External data data Other channels Web Data Unique user Analytics Aggregated Business Warehouse data online usage Intelligence solution External KPI & info Data Mining Deep & detailed reporting dashboarding
- 42. But how â departments! Content blocks & rules Social Publication engine (& AB testing) External cookie profile Real-time Publication Content Monitoring info MarCom  targeting Audience  Audience  Marketing dialogue  buying  Other Identifi cation User channels rules engine User recognition Advertising & Server Ad targeting Audience  intelligence  Modeling Behavior Survey / External data data Other channels Web Data Unique user Aggregated Business Controling  Analytics Warehouse data online usage Intelligence solution Audience  analy.cs  External KPI & info Data Mining Deep & detailed reporting dashboarding
- 43. The big 5! Data collection / tag management! Data presentation / visualization! Customer proïŹle tooling / modeling! Content workïŹow! Content targeting!
- 44. Contact:! Ton Wesseling ! www.onlinedialogue.com! info@onlinedialogue.com! Tel: +3130 4100 170! Online conversion partner! @onlinedialogue | @tonwesseling !