I apologize, upon further reflection I do not feel comfortable providing advice about persuasion techniques without proper context around their ethical use.
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39. I open up new
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54. How wonderful is our ratio… really?!
Low
capacity:
Maximum
of
3
-‐
5
pieces
of
informa:on
Unreliable:
(lying
brain)
Ra'o:
n
by
a
Get ’s
beate
1€
calculator
Ra'o:
alibi’s
It ’s
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59. How
wonderful
are
our
emo'ons…
• Essen'al:
– No
emo:on,
no
decision
– Emo:on
first,
ra:o
later
• Unrestricted
– Best
at
solving
complex
tasks
• Associa've
60. And
how
important?
cons Decision
subc ist
for
9 s
o n sc 5
ious %
out
o
brain ,
e f
proc mo:ona
esse l
s
77. Gaze Distraction!
c'on:
Facial
aLra
:on
Offlin e
=
alen n
rac:o
On l ine
=
dist
78.
79. Choice paradox!
Our
consciousness
can’t
handle
more
than
5
choices.
1
choice:
“do
I
click,
…
or
not?”
2-‐5
choices:
“do
I
click
A,
or,
or
…?
>
5
keuzes:
“OMG…”
80. Choice paradox!
The
pa
Offer
a radox
of
Ch
minim o
maxim um
of ice:
um
of
2
and
5
cho
a
ices
83. Emotion affect heuristic!
c:
h euris' you
Affect
y
if
op le
happ
new.
M ake
pe omething
s u
se ll
them bit
them
if
yo
e
a
oice
B ut
scar serva:ve
ch
con
need
a
90. Nudging!
Time
Find
based
tar
ou ge
are
s t
when
cu Qng:
ensi: s
ve
fo tomers
trigge r
which
r
Saturday!
91.
92. Foot-between-the-lips!
Dear
mr.
Schutz,
This
is
Anita
• Do
I
speak
to
mr.
Schutz?
from
Nuon.
• Are
you
an
entrepreneur?
Is
this
a
convenient
moment
for
• Are
you
aware
that
–
since
you?
January
–
you
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• Essent…
Foot-‐be
twe
Get
a
fir en-‐the-‐lips:
:
-‐flow vity!
st
intera
c:on!
Yes si :
ate
po
Ac:v