1. Results of my Questionnaire
– Sample of 10 people
By Oksana Torhan
2. Oksana Torhan
QUESTION 1
1. What do you like about music magazines the
most? (Select 1.) Question 1 Results
The interviews with music artists
The competitions 6
The free gifts
The price 4
The information about the music industry
you wouldn’t find anywhere else
2
1) 5 people chose the response - The
interviews with music artists 0
2) 0 people chose the response - The
competitions
3) 1 person chose the response – The
free gifts
4) 1 person chose the response – The
price
5) 3 people chose the response - The
information about the music
industry you wouldn’t find anywhere
else
3. Oksana Torhan
2. What sort of music do you listen to
most? (Select as many as you wish.)
QUESTION 2
Hip-Hop
R&B
Rap
Question 2 Results
Pop
6
Indie
Rock 5
Gothic
Classical
Blues 4
Reggae
Country 3
Electronic
Jazz
2
1) 5 people out of 10 chose HIP-HOP
2) 6 people out of 10 chose R&B 1
3) 3 people out of 10 chose RAP
4) 5 people out of 10 chose POP 0
Hip-…
5) 5 people out of 10 chose INDIE
R&B
6) 3 people out of 10 chose POCK
Rap
Pop
7) 1 person out of 10 chose GOTHIC
Indie
Rock
Gothic
8) 2 people out of 10 chose CLASSICAL
Classical
Blues
Electr…
Reggae
9) 1 person out of 10 chose BLUES
Country
Jazz
10) 2 people out of 10 chose REGGAE
11) 2 people out of 10 chose COUNTRY
12) 3 people out of 10 chose ELECTRONIC
13) 1 person out of 10 chose JAZZ
4. Oksana Torhan
3. Which of the following music
magazines do you already read? (Select as
QUESTION 3
many as you wish.)
Billboard Question 3 Results
Vibe
Rolling Stone
Blender 3
Q
NME
2.5
XXL 2
Mojo
Kerrang 1.5
Top of the Pops
Spin 1
Hip Hop weekly 0.5
– None -
Define what you mean by ‘read’. 0
• 3 out of 10 people read BILLBOARD
XXL
Hip-Hop weekly
Spin
Rolling Stone
Vibe
Q
Kerrang
Mojo
(none)
Billboard
NME
Blender
Top of the pops
• 2 out of 10 people read VIBE
• 2 out of 10 people read ROLLING STONE
• 1 out of 10 people read BLENDER
• 1 out of 10 people read Q
• 2 out of 10 people read NME
• 1 out of 10 people read XXL
• 1 out of 10 people read MOJO
• 1 out of 10 people read KERRANG
• 1 out of 10 people read TOP OF THE POPS
People most often described “reading” the magazine as reading it cover
• 1 out of 10 people read SPIN
• 1 out of 10 people read HIP-HOP WEEKLY to cover or just reading the most important headlines within the
• 2 out of 10 people read NO MUSIC MAGAZINES magazine.
5. Oksana Torhan
4. For what age group QUESTION 4
do you feel this
magazine is aimed at? Question 4 Results
(Select 1.)
5-15
15-25 7
25-35
35-45 1 person out of 10 6
45-55 said the magazine
55+ felt like it was for 5
5
to 15 year olds
70% of people felt like
4
the magazine was for 15
to 25 year olds – which is
3
the correct answer
2
2 people out of 10
1
said the magazine
No one felt like the magazine felt like it was for 25 0
was aimed for people above 35 to 35 year olds 5 to 15 to 25 to 35 to 45 to 55 +
years of age
15 25 35 45 55
6. Oksana Torhan
QUESTION 5
5. On a scale of 1 to 5 rate how important the following
are to you in a music magazine( 5 being the most
important and 1 being the least important): (circle the The Gig /
numbers please)
The Gig / Concert reviews – 1 / 2 / 3 / 4 / 5
Concert
Information about new bands – 1 / 2 / 3 / 4 / 5 reviews
Information
Competitions – 1 / 2 / 3 / 4 / 5
Tour dates – 1 / 2 / 3 / 4 / 5 about new
Clear layout and easy to read – 1 / 2 / 3 / 4 / 5 bands 1 out of 5 – 10%
Competitions 1 out of 5 – 0% 2 out of 5- 10%
Tour dates 1 out of 5 – 10%
Clear layout 2 out of 5- 10% 3 out of 5 – 30%
and easy to 1 out of 5 – 0% 2 out of 5- 10%
read 2 out of 5- 0% 3 out of 5 – 20% 4 out of 5 – 20%
1 out of 5 – 10% 3 out of 5 – 30% 3 out of 5 – 50%
2 out of 5- 30% 4 out of 5 – 20% 4 out of 5 – 40% 5 out of 5 – 30%
3 out of 5 – 30% 5 out of 5 – 50% 4 out of 5 – 0%
4 out of 5 – 10% 5 out of 5 – 30%
5 out of 5 – 20% 5 out of 5 – 30%
7. Oksana Torhan
QUESTION 6
6. What sort of musical genre would you say this
magazine conveys the most effectively? (Select 1
or 2 please.)
Hip-Hop
R&B
Rap
Pop
Indie
0% said Rap / Indie /
Rock
Gothic
Rock / Gothic /
Classical Classical
8. Oksana Torhan
QUESTION 7
7. Which gender do you feel this magazine is
aimed at?
Male
Female
– Both genders -
70% said males
AND females
20% said
females
10% said
males
9. Oksana Torhan
QUESTION 8
8. Would you purchase this
magazine; is this the sort of
magazine you’re willing to spend
your money on? (Select 1) 30% said YES
Yes definitely (100%)
Probably (75%)
DEFENITELY
Maybe (40%)
No (0%)
50% said
PROBABLY
20% said
0% said NO
MAYBE
10. Oksana Torhan
QUESTION 9
9. How many hours a day do you spend
listening to music / watching music based TV Question 9 Results
channels such as 4Music or Viva or MTV /
reading music magazines / visiting musical
websites. (Select 1.)
0 to 10 minutes 0 to 10 minutes
11 to 30 minutes
31 minutes up to 1 hour
1 to 2 hours
11 to 30
2 to 3 hours minutes
3 to 4 hours + 31 minutes to 1
hour
• 1 out of 10 said 0 to 10 minutes 1 to 2 hours
• 2 out of 10 said 11 to 30 minutes
• 3 out of 10 said 31 minutes to 1 hour 2 to 3 hours
• 2 out of 10 said 1 to 2 hours
• 1 out of 10 said 2 to 3 hours 3 to 4 hours +
• 1 out of 10 said 3 to 4 hours and more
11. Oksana Torhan
QUESTION 10
10. Do you listen to R&B music? (Select 1.)
Yes
No
YES = 70 % NO = 30 % of
of people people
12. Oksana Torhan
QUESTION 11
11. Do you think the magazine makes it clear
which musical genre it represents? (Select 1.)
Yes
No
In some/most aspects
In some/most NO = 0 %
YES = 60 % aspects = 40 %
13. Oksana Torhan
QUESTION 12
12. R&B music is very universal and many
different people listen to it: (Select 1.)
Strongly agree
Agree
10% of people
Neither agree nor disagree
Disagree
DISAGREE
Strongly disagree
20% of people
20% of people NEITHER
STRONGLY AGREE NOR
AGREE DISAGREE
40% of people 0% of people
AGREE STRONGLY
DISAGREE
15. Oksana Torhan
QUESTION 14
14.What do you think of the overall colour scheme
of the magazine throughout the front
cover, contents page and double page spread?
(Select 1) 50%
It all has a really good colour co-ordination and
the colours match throughout
The colours usually match most of the time 20%
however there are some colours which are out of
place
There are several colours in parts of the 10%
magazine which do not comply with the colour
scheme 0%
There is no colour scheme what so ever and it is
16. Oksana Torhan
QUESTION 15
15. If you could, how would you improve this “Make it slightly more
magazine? ;What would you add and take away?
(Explain briefly.) masculine by using
--------------------------------------------------------------------- darker colours”
---------------------------------------------------------------------
---------------------------------------------------------------------
-------------
“Make the main
“Make the Contents image on the
Page less over double page spread
crowded – slightly too brighter”
much information to
take in”
“I can’t think of a way
how to improve it –
“Add a few more its perfect”
“Colours are a bit too
sell lines to the
bright in some places”
front cover”
17. Oksana Torhan
QUESTION 16
16. Do you think the price is reasonable for the
magazine or is it too expensive, and why do you
think so? (Explain briefly please) “Slightly too expensive
---------------------------------------------------------------------
--------------------------------------------------------------------- actually, maybe lower the
--------------------------------------------------------------------- price by 50p… But
-------
magazines are always
expensive”
“I think its quite
“Music Magazines are very
cheap actually – all
expensive in general so
magazines are more
£2.49p is reasonable”
expensive than this”
