8. Likely to speak out against a company when they learn they are not environmentally friendly! 40%
9. Imagine a world in which eco-friendly and socially responsible practices actually help a company’s bottom line. It’s closer than you think! An immediate and positive impact on your bottom line! Green is the new black ! 2007
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Hinweis der Redaktion
I’m not talking about global warming here. I’ve never been what you’d call an environmentalist. Whether you agree or disagree with the environmental aspects. Meeting the needs of the present without compromising the ability of future generations to meet their needs. We all have the responsibility to be good stewards of our environment
Consumers increasingly view environmental stewardship and social responsibility as the defining characteristics of great companies. There is overwhelming research supporting the fact that consumers now decide whether or not they use a particular company based on their environmental standpoint and the use of eco-friendly products and services.
What do they have in common? Spend millions on market research What they’ve found is Consumers demand it If these guys are doing it we better pay attention and get on board.
For years only a small part of the population was truly concerned. That has changed!
Once again, Whether you agree or disagree with the environmental aspects, making eco-friendly changes to your organization will reap big rewards for the environment and your business. The sooner you begin implementing a green strategy, the sooner you’ll reap the rewards.
Daniel Esty & Andrew Winston If businesses don’t alter their habits to fit in with the changing demands of the population, they will be left behind by their quicker smarter competitors.