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The job of usability ADMA 12 September 2007 James Breeze, Chief Experience Officer ©2007 Objective Digital Pty Ltd ABN 98 123 747 188 Level 3/50 York St, Sydney 2000
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Well designed software Desirability Usability Usefulness
An experience ideal ,[object Object],[object Object],[object Object],[object Object]
Technique comparison (c)2007 Objective Digital Pty Ltd Validity Description Pros Cons Forum-Based Group Discussion Qual++ Requirements Fast Anywhere Less control Survey -Based Interactive Tool Quant Less detail On-Site 1-on-1  Qual Eye tracking Low users Slow Experimenter effect Expert Review Desk review Exhaustive No users
Onsite testing (c)2007 Objective Digital Pty Ltd
Banner   blindness ©2007 Objective Digital Pty Ltd
Banner   blindness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2007 Objective Digital Pty Ltd
Remote testing ,[object Object],[object Object],[object Object],[object Object],[object Object],(c)2007 Objective Digital Pty Ltd
Remote   testing ,[object Object],[object Object],[object Object],[object Object]
Forum-based
Automated   Survey
Analysis
Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engaging usability
[object Object],[object Object],©2007 Objective Digital Pty Ltd

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What Is Usability

  • 1. The job of usability ADMA 12 September 2007 James Breeze, Chief Experience Officer ©2007 Objective Digital Pty Ltd ABN 98 123 747 188 Level 3/50 York St, Sydney 2000
  • 2.
  • 3. Well designed software Desirability Usability Usefulness
  • 4.
  • 5. Technique comparison (c)2007 Objective Digital Pty Ltd Validity Description Pros Cons Forum-Based Group Discussion Qual++ Requirements Fast Anywhere Less control Survey -Based Interactive Tool Quant Less detail On-Site 1-on-1 Qual Eye tracking Low users Slow Experimenter effect Expert Review Desk review Exhaustive No users
  • 6. Onsite testing (c)2007 Objective Digital Pty Ltd
  • 7. Banner blindness ©2007 Objective Digital Pty Ltd
  • 8.
  • 9.
  • 10.
  • 12. Automated Survey
  • 14.
  • 16.