Ch3 gathering information and scannning the environment berroya

TOP 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 2011 www.danielberroya.blogspot.com

1. A _________ relies on internal company records, marketing intelligence activities and marketing research. ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com

What is Marketing Information System (MIS)? ,[object Object],www.danielberroya.blogspot.com

The company Management Information System (MIS) should be cross between what managers think they need, what they really need, and what is economically feasible. www.danielberroya.blogspot.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Marketing Manager rely on internal records of orders, sales, prices, costs, inventory levels, receivables, payables, and so on. Which one is the heart of the internal records system? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com

Internal records and Marketing Intelligence www.danielberroya.blogspot.com Order-to-Payment Cycle Databases, Warehousing, Data Mining Sales Information System Marketing Intelligence System

How does internal records system works? www.danielberroya.blogspot.com Companies need to perform these steps quickly and accurately, because customers favor firms that can promise timely delivery. Internet adds efficiency to order to payment cycle

3. Which one is not included in the steps of improving marketing intelligence system? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com

Steps to improved Marketing Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com

A non-stop learning process and improvement to have an effective marketing intelligence… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com

4. Marketing managers collect ________ by reading books, newspapers, and trade publications; talking to stakeholders; monitoring “social media” on the Internet. ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com

By definition … ,[object Object],www.danielberroya.blogspot.com

The marketing intelligence system provides information about everyday happenings in the marketing environment. It is based on environmental scanning. www.danielberroya.blogspot.com Factors to consider

4. The internal records system supplies results data, but the ________ supplies happening data. ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com

5. Which are the following is false? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com

Environmental Forces www.danielberroya.blogspot.com Political-legal Technological Natural Demographic Economic Socio-cultural

What is Economic environment vs Natural environment? ,[object Object],[object Object],www.danielberroya.blogspot.com

6. One of the 5 ways how marketers finds relevant information about their competitors. ________ contain commentaries, decription of events, and reactions. ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com

Sources of Competitive Information ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com

Advantages of Social Media… www.danielberroya.blogspot.com Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Blogging is a form of social media by expressing freely our views and opinions via web across all borders.

7. A _________environment which shapes the beliefs, values and norms that largely define consumer tastes and preferences. ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com

Social – Cultural Environment… www.danielberroya.blogspot.com Views of themselves Views of others Views of organization Views of society Views of nature Views of universe

Social – Cultural Environment… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com

8. Which has the highest rating in consumer environmental segments? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com

Consumer Environmental Segments ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com

9. Which statement is false in the natural environment trends? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com

Natural Environment… www.danielberroya.blogspot.com Increased Energy costs Shortage of raw materials Anti-pollution pressures Government protections

What is Natural Environment? ,[object Object],[object Object],www.danielberroya.blogspot.com

10. Which secondary data source measures products and brands sold through retail outlets and data on television audience. ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com

Secondary Commercial Data Sources www.danielberroya.blogspot.com NIELSEN MRCA INFORMATION RESOURCES INC. ARBITRON SIMMONS SAMI/BURKE

Who is Nielsen… ,[object Object],www.danielberroya.blogspot.com

Ch3 gathering information and scannning the environment berroya

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie Ch3 gathering information and scannning the environment berroya

Ähnlich wie Ch3 gathering information and scannning the environment berroya (20)

Mehr von Daniel Leon Berroya

Mehr von Daniel Leon Berroya (7)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Ch3 gathering information and scannning the environment berroya