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Creative brief

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Novrita Widiyastuti, S.Sos, M.Si
Novrita Widiyastuti, S.Sos, M.Si
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The Creative Side of Advertising Novrita Widiyastuti, S.Sos
What makes an Ads Great? ,[object Object],[object Object],[object Object],[object Object]
What is Creative Advertising? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Brief ,[object Object],[object Object],[object Object]
Elements of the Creative Brief ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Reason for Advertising ,[object Object],[object Object]
The End Result of the Advertising ,[object Object],[object Object],[object Object],[object Object]
Market Segment ,[object Object],[object Object]
Market Segment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication Strategy ,[object Object],[object Object]
Rationale, Benefit & Advantage ,[object Object],[object Object],[object Object]
Tone & Quality; Any Essential Requirement
Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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