1. GBS Social
Business Audit
Team Connect

2. Introduction
 What is GBS?
 What “social” challenges does GBS face?
 Why is a transformation to a social business
important?

3. What is GBS?
 Group Business Software (GBS) is a global
software and service company.
 Premier IBM Business Partner,
specialization lies in cloud technology.
 Headquarters in NYC and Frankfurt.
 Mission: “Reduce corporate IT spending by
enabling any Lotus application internally or
externally in a self-service fashion by 2014.”

4. What “social” challenges does
GBS face?
 No social media strategy.
 Only a handful of employees are involved in
social business practices.
 Don’t use social media to its fullest
capability.
 Unsure what type of content to post
externally.

5. Why is a transformation to a
social business important?
 Increase business results while cutting
costs.
 Efficiently share information and collaborate
on projects.
 Remove time zone barriers.

6. General
 How does GBS currently use social business tools?
 Which environments does GBS currently use in its social
business initiatives?
 What are the top 5 business pressures facing GBS that are
driving a desire to adopt social business technologies?
 How would you categorize the use of social business at
GBS?
 What department(s) at GBS are focused on social
business initiatives?
 What are the strategic actions GBS is taking, or planning
to take, to address the business pressures they identified?
 What organizational capabilities does GBS have?
 How do social media tools help GBS to become more
nimble when reacting to their market?
 How does GBS use social media tools to become more
transparent with their partners, suppliers and/or
customers?

7. How does GBS currently use
social business tools?
 Information repository
 Project management
 External interaction
 Public and private blogs

8. Which environments does
GBS currently use in its social
business initiatives?
 Internal – getting employees involved
 External – engaging customers

9. Top 5 Business Pressures
1. Achieve better business results
2. Leverage sharing and collaboration
3. Communicate across different time zones
4. Remain innovative
5. Stay competitive

10. How would you categorize the
use of social business at
GBS?
 Medium level
 No solid strategy
 Fire hose approach
 Not enough engagement

11. What departmentsat GBS are
focused on social business
initiatives?
 Marketing
 Product development

12. How does GBS plan to
address the business
pressures they identified?
 Sametime Instant Messenger
 IBM Connections
 IBM Quickr
 BleedYellow
 GroupLive cloud computing
 Lanyrd social conference directory

13. What organizational
capabilities does GBS have?
 Portals/groups for different company areas
 Employee profiles
 Form teams to solve business problems

14. How do social media tools
help GBS to become more
nimble when reacting to their
market?
 Synchronize all to post same message to
three main channels
 Get feedback immediately

15. How does GBS use social
media tools to become more
transparent?
 BleedYellow
 Internal and external knowledge sharing
 Blogs
 Defines GBS as a leading technology
company
 Facebook Photo App
 Adds a personal connection

16. Social Media Marketing
 On which social channels/platforms does
GBS currently have corporate profiles?
 How active is GBS in the bloggersphere and
what topics are GBS bloggers engaged in?

17. On which social
channels/platforms does GBS
currently have corporate
profiles?
 Facebook
 Promote events
 Product updates
 YouTube
 Webinars
 Product demos
 Promotional videos
 Twitter
 Promote products and services
 Foursquare
 Reward employees and customers

18. How active is GBS in the
bloggersphere and what
topics are GBS bloggers
engaged in?
 Twelve internal and external active bloggers
 External Topics
 Lotus Connections
 Events, products and services
 Press releases/newsletters
 Internal Topics
 Processes
 Collaboration efforts
 New product information

19. Internal Collaboration
 What encourages GBS employees to use
social business tools?
 Which technology enablers does GBS
currently use, and how?
 What steps does GBS take for to bringing a
response team together for a key business
threat?

20. What encourages GBS
employees to use social
business tools?

21. Which technology enablers
does GBS currently use, and
how?
 Internal
 IBM Lotus Connections
 Share ideas
 Ask questions
 Locate and store information
 IBM Quickr
 Project management
 External
 BleedYellow
 Engage with customers, prospects and
experts

22. What steps does GBS take
for to bringing a response
team together for a key
business threat?

23. Social Customer Relationship
Management
 At what point in the customer on-boarding
phase (and how) does GBS leverage a
social business strategy?
 Does GBS have online communities to
obtain feedback from prospects and
customers? If yes, how?

24. At what point in the customer
on-boarding phase (and how)
does GBS leverage a social
business strategy?
 Leverages a business strategy immediately.
 Accomplished through BleedYellow.
 Allows customers to post personal
profiles, write blogs, share bookmarks and
create communities.

25. Does GBS have online
communities to obtain
feedback from prospects and
customers? If yes, how?
 External YouTube, Facebook, Twitter and
blog pages.
 Each have commenting features for
feedback.

26. Social Analytics
 How often is the GBS brand mentioned in
social media?
 What is the Klout score of @GBSKnows?
 If and how does GBS measure ROI or
business metrics impacted by social
business software?

27. How often is the GBS brand
mentioned in social media?
 GBS is mentioned in social media on a
weekly basis.

28. What is the Klout score of
@GBSKnows?
 GBS's Klout score is 38.
 Their top three influential topics are:
 Video
 Domino
 YouTube

29. If and how does GBS
measure ROI or business
metrics impacted by social
business software?
 No standardized process for measuring ROI
or business metrics.
 Extremely inconsistent.