2. About Me
• In Online Marketing since 1998; specialize in complex & multichannel sales
• Principle at NordicClick Interactive – a full service Digital
Marketing Agency based in Minneapolis
• Spoken at many industry conferences including Pubcon, SEMPO,
eMetrics, B2B, OMS, SES, MDMA, BMA
• Instructor at the Online Marketing Institute, and University of
San Francisco
• Long Suffering Minnesota Sports Fan
11. #3 Retargeting
• Low traffic minimums
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–
–
–
Google (Display Network): 100 visits
Google (Search Network): 1000 visits
AdRoll (DSP on FBX): 1000 visits
Host of other networks, DSP’s, etc.
• Offer something compelling
– Draw them back
– Impressions will add up
@adamproehl
12. #3 Retargeting
Test Offers/Segments
1. Something not originally seen, but
relevant
2. The same thing, but with a slightly
different angle/pitch/approach
Attend a retargeting session!
@adamproehl
15. #5 Whitepaper Alternatives
• Research Paper
• Study Guide
• Video (maybe)
• Archived webinar recording
@adamproehl
16. #5 Whitepaper Alternatives
• Webinar
• Templates
• Free Tips
• Industry Analysis
• Case Study
• E-Book
@adamproehl
17. #5 Whitepaper Alternatives
The list goes on…..
• Paper guide
• Podcast
• Step by step guide
• Live event access
BOTTOM LINE: Get creative
@adamproehl
18. #6 Surveys
• Create a survey
• Share on social networks
• Link from a landing page
(retargeting)
@adamproehl