1. THE AURA OF POWER. LEADERSHIP.
AUTHORITY AND PARTECIPATION
Ugo Morelli, Bergamo University - Italy
Napoli, 2013, 10 - VII
SummerSchool: Leadership and Management
in SustainableTourism:
Professionalisingproject management

2. Naplesismyoriginal home

3. Leadership
 Abilitytomoveforward
 Notallchiefs are leaders
 Poweris a relationalprocess
 Leadership and beauty of the proposals
 Affectiveand cognitive factors

4. Power: bad and goodpractice
 Bad form
monopoly
exclusion
domination
Goodform
participation
hearing
difference

5. Relevantissues in leadership
 Generativity (whoplayshere?)
Breeding (whois a studenthere?)
Beauty (whatextend?)
Seduction (whatleadsto self?)
Harmony (whoconcertationhere?)
Containment (whohaswho?)
Vulnerability (whowillreplace me?)

6. Leadership: beyond…..toward…..
 Beyondindividualism
Beyondfixity
Beyondmentalism
Toward the relationalpower
Towards the situatedaction
Towards the affective and cognitive processes
Cfr.: The New Psychologyof Leadership, Identity, Influence and Power
S. Alexander Haslam, Stephen D. Reicher, Michael J. Platow
Taylor and Francis(Psychology Press) , 2010

7. Whatformsof management in the
Italiantourismenterprises?
 More tradition–Lessinnovation
 Prevails folk management
 Lackofsupplysystems
 Non-integrationwith art and culture
 Absenceofknowlwdgemanagement
 Marketing centered on advertising
 Low investment in skills
marketing centered on advertising

8. Whatprevalentformsof leadership in the
Italiantourismenterprises?
 Paternalism
 Imitation
 Throwaway
 Sacrificialheroism
 Improvisation

9. Evolutionarypossibilities
 Maternalcode in the origins and
developmentofItaliantourism
 Situatedaction in specificcontexts
 Network and participation
 Substitutability
 Investment in knowledge

10. Thanksforyourattention…..
 Mimmo Jodice