Swiss Data Bank - information management

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Information*management,*or*the*true*story*of*everyday*mistakes.*
%
Data,%what%a%big%meaning%for%a%tiny%word.%The%word%«%data%»%is%used%for%almost%everything.%But%what%is%data%
exactly?%According%to%Wikipedia,%data%is%«%an%abstract%concept%can%be%viewed%as%the%lowest%level%of%abstraction,%
from%which% information%and% then%knowledge%are%derived.%».%So% it% is%a% piece% information%or%knowledge.% If%we%
think% as% knowledge% as% information% assimilation% and% processes,% then% data% is% information.% Now% we% have%
something%to%work%with:%Information.%
In%a%perfect%business%world,%a%worker%would%use%the%right%information%at%the%right%time.%Unfortunately%it%is%not%
always%the%case.%I%read%once%that%about%35%%of%the%managers%are%using,%at%least%once,%the%wrong%information%
during%meetings.%Sound%enormous,%isn’t%it?%Let’s%have%some%more%percentages.%In%a%normal%working%day,%40%%
of%the%time%is%spent%for%searching%the%right%information,%causing%12%%of% loss%of% revenue%and% increasing% labor%
cost%by%20%1.%And%when%the%right%information%is%found%it%is%wrongly%distributed%in%58%%of%the%cases2.%%
%
%
Revenue%lost%
12%%
20%% Wrong%
Labor%costs%
informaVon%
usage%
35%%
40%% Wrong%
InformaVon%
search%Vme%
informaVon%
recipient%
58%%
But%why?%Why%so%many%mistakes?%Why%so%much%lost%of%time%and%money?%This%is%due%to%the%way%we%organize%
and%manage%information%today.%As%a%worker%you%have%multiple%sources%of%information:%%
%
%
First%you%have%the%paper,%organized%and%filled%in%big%files%or%in%storage%boxes,%with%liYle%
informaVon%for%where%exactly%to%find%it.%And%when%you%are%nearly%to%find%it,%you%realize%that%the%
paper%containing%the%informaVon%you%need%is%not%there%anymore,%because%someone%else%didn’t%
feel%the%need%replacing%the%document%where%it%should%be%filled.%So,%in%our%small%example,%the%
worker%needs%to%find%out%who%took%the%document,%asking%to%give%it%back,%and%search%for%the%
informaVon%he%needs.%But%what%if%both%of%those%workers%need%the%same%informaVon%at%the%
same%Vme?%We%could%extend%this%example%to%printed%documents%not%on%the%printer%or%the%fax%
anymore%(irritaVng%isn’t%it?).%What%a%waste%of%Vme.%
Second%you%have%the%phone%calls%(or%any%voice%transfer%of%informaVon).%It%is%easy%to%imaging%
that%someone,%important,%calls%you%without%asking%you%if%he%is%disturbing%you,%to%give%you%
urgent%informaVon.%In%this%case%you%have%two%choice,%either%to%leave%everything%to%concentrate%
on%the%phone%call%and%get%the%informaVon,%taking%a%long%Vme%to%get%back%on%what%you%where%
doing%when%the%call%is%finished,%or%the%conVnue%and%not%being%concentrated%and%loosing%some%
part%of%this%urgent%informaVon.%And%here%what%to%do?%Sending%an%email%to%the%person%asking%
for%more%informaVon%about%the%call?%Analyzing%what%you%have%got%and%trying%to%deduct%the%
rest?%No%maYer%what%the%choice%is,%they%all%lead%to%a%high%waste%of%Vme.%
Third%you%have%the%office%documents,%produced%by%all%workers,%someVme%modifying%the%same%
document%at%the%same%Vme.%What%is%the%right%informaVon,%how%to%merge%all%those%
informaVon?%Having%mulVple%versions%of%the%same%document?%And%managing%different%
versions,%how%to%be%100%%sure%that%you%will%work%on%the%right%version?%This%o_en%happens%for%
meeVngs,%where%people%come%with%different%versions%of%the%minutes%of%the%same%meeVng%and%
therefore%are%talking%about%subjects%having%the%wrong%updates.%In%this%case%someone%needs%to%
go%out%of%the%meeVng,%print%mulVple%copies%of%the%right%version%of%the%minutes.%And%you%can%be%
preYy%sure,%that%at%this%Vme,%someone%who%needs%to%print%of%a%100%page%document%urgently%
uses%the%printer.%What%a%waste%of%Vme.%
Fourth%you%have%the%internal%records,%coming%out%from%the%central%database.%The%worker%needs%
to%prepare%a%purchase%order%for%a%customer.%He%finds%mulVple%entries%for%the%same%item,%with%
the%same%descripVon,%but%labeled%differently%and%much%more%important%with%different%%
reference%numbers.%Which%one%to%choose?%Going%back%to%his%manager%to%ask%for%the%right%part%
number?%Assuming%that%the%one%in%stock%is%the%right%item?%Again,%due%to%an%input%mistake,%the%
worker%faces%a%dilemma%leading%to%a%waste%of%Vme.%
Fi_h,%you%have%the%long%streams%of%data.%The%worker%has%to%deal%with%thousands%of%excel%lines%
and%columns%of%raw%informaVon.%Trying%to%sort%out%and%organize%it%in%an%usable%form%to%be%able%
to%analyze%the%informaVon.%And%a_er%2%hours%of%hard%work,%Excel%closes%suddenly%without%any%
noVce.%A_er%the%crash%message,%the%worker%restarts%Excel%and%he%just%realized%that%the%autoc
save%had%not%been%enabled.%Two%hours%lost,%to%which%you%can%add%the%demoVvaVon%of%the%
worker.%
©!2014,!Swiss!Data!Bank,!the!first!data!management!bank!–!http://www.databakers.ch! ! Page%1%on%9!

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We% all% have% been% faced% to% those% cases%many% times.% This% is% due% to% the%way%we% organize% the%work% and% the%
information.%Today%most%of%us%still%have%a%“work%on%paper”%culture.%And%we%work%like%that%since%human%being%
discover%it%could%paint%on%walls.%
This%overall%waste%of%time,%could%be%deeply%reduced%by%simples%tweaks,%in%the%paper%case%you%could%say%that%no%
one% takes% a% document% out,% the% person%who% needs% a% document%makes% a% copy,% and% that’s% all,% no%more% lost%
document.%You%could%log%your%phone%calls,%so%you%could%replay%them%to%be%sure%of%the%information.%This%is%called%
information*management.%As%the%result%of%a%better%information%management,%you%increase%your%compliance,%
your%security%and%your%revenues.%You%also%define%the%information%as%an%enterprise%asset%and%therefore%define%it%
as%a%value.%
Without%setting%up%the%right%information%management,%you%won’t%be%able%to%face%new%upcoming%information.%
Social% medias% are% one% of% the% biggest% sources% of% external% information.% And% now% you% have% to% manage% this%
information% as%well,% in% different% languages% by% the%way.% 43%% of% the% external% information% comes% from% social%
medias.% In%manufacturing% 32%% of% the% information% comes% from% external% sources% (that% is% 1/3% of% the% overall%
information%used,%that%is%a%lot).%
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0%% 10%% 20%% 30%% 40%% 50%% 60%% 70%% 80%% 90%% 100%%
Internal%sources% External%sources% From%Social%Media%
Information%source%per%sector3%
%
High%Tech%
TelecommunicaVons%
Manufacturing%
Insurance%
Average%
Banking/Financial%Services%
Energy%&%ressources%
UVliVes%
Retail%
Life%Sciences%
Travel/Hospitality/Airlines%
Consumer%Goods%
Media%&%Entertainment%
IT*and*the*gap*to*information*management*
%
At% the% beginning,% electronically% storing% all% the% information% was% a% big% concern,% as% storage% space% was% very%
expensive.%Today% it% is%not% the% case% anymore.%According% to% a% recent% article,% the% cost%of% a%disk%holding% all% the%
world%music%costs%less%than%600$%(60TB%in%WAV,%but%only%6TB%in%MP3).%Space%is%now%cheap%enough%to%hold%all%
your%needed%information.%But%how%to%store%information?%How%to%store%the%80%%of%unstructured4%information%to%
hard% disks?%We% all% started% with% two% types% of% storage:% Files% systems% (replacing% the% physical% cabinets)% and%
databases.%
Let’s% start%with%database.%Databases%hold%only%20%%of% the%overall% information% in%a% company5.%As%per%design,%
their% hold% structured,% indexed% and% therefore% searchable% data% (so% called% records).% The% records% are% linked% to%
others% on% a% structured% relationship.%Most% of% the% time% those% records% are% presented% to% the% worker% through%
interfaces%and%some%transformation%might%be%applied%through%applications.%Everybody%accessing%the%database%
have% exactly% the% same% information.% And,% when% updated,% a% record% has% a% lock% system% preventing% multiple%
updates%at%the%same%time.%IT%guru%thought%it%would%be%the%future%of%storage.%
But%what%happens% if%you%have% structured% information% (like%a% customer%address)% in%unstructured% information,%
like% a% fax% letter.% You% could% store% it% “as% is”% in% a% database,% but% the% internal%mechanism% of% a% database% is% not%
designed%to%find%data%in%unstructured%information.%Databases%need%index%and%relations%that%must%fit%all%records,%
and%database%have%predefine%size%limitations.%So%unstructured%information%is%stored%on%file%systems.%With%file%
systems%you%can%create%a%“file%structure”%so%called%directories%to%organize%your%information.%You%can%duplicate,%

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move,%delete,%restore%or%even%change%the%information%exactly%the%way%you%want.%That%is%pretty%cool%when%it%is%
your%own%file%system.%But%you%are%not%the%only%one.%Working%on%the%same%documents%leads%in%errors%of%versions%
(like% the% example% before).%Unwanted%move% or% deletion,%makes% it% difficult% to% find% the% files% and% therefore% the%
information.%And%small%file%structures%make%you%search%in%thousands%of%files,%when%deep%file%structures%make%it%
even%more%complicated%to%find%the%right%file.%Just%a%file%name%change%can%direct%to%data%loss.%More%than%34%%of%
data%losses%in%a%company%are%due%to%a%human%factor,%when%only%6%%by%viruses%(that%where%potentially%brought%
in%by%workers).%
%
Mechanical*Failure,*42%*
Viruses,*6%*
Natural*
Disaster,*3%*
SoCware*Failure,*15%*
Common%cause%of%information%loss6%
Human*Error,*34%*
%
In%terms%of%data%losses,%do%you%know%that%a%recent%Intel%publication%mentions%that%recentering%20MB%of%data%
takes%an%average%of%19%days,%that%the%cost%per%MB%is%around%8’000$%to%recreate%data%from%Scratch%and%60%%of%
small%business%facing%a%total%information%loss%go%bankrupt%within%6%months7?%Sounds%crazy,%isn’t%it?%
%
19% dollars,%the%cost%
Number%of%days%
to%recenter%
20MB%
8000% %%of%small%
to%recreate%
1MB%from%
scratch%
business%going%
bankrupt%within%
6%months%
60%
So% you% probably% asked% your% IT% gurus% to% secure% your% file% systems% and% databases% to% prevent% a%major% loss% of%
information.%
But%back%to%the%storage,%why%is%it%so%complicated%to%have%the%right%information%available?%I%can%imagine%that%at%
the%beginning%of%IT%when%the%storage%was%expensive%and%with%tiny%capacities,%it%was%a%great%solution.%We%had%to%
determine%which% information% should% be% stored% on% those% storages.% But% storage% is% like% email,% long% time% ago%
(about% 20% years),% enterprise% emails%were% complicated,% so% people%where% focusing% on% the% real% information% to%
transfer.%As%emails%became%far%more%easy,%we%all%started%to%receive%a%lot%of%mail,%drowning%the%vital%information%
in% a% sea% of% useless,% uninteresting% flow% of% information.% Data% storage% had% the% same% revolution,% were% vital%
information%is%stored%next%to%the%funny%cat%picture%just%downloaded%from%Facebook.%
But%why%IT%people%don’t%find%out%new%solutions?%Why%is%it%so%complicated%to%have%the%right%information%at%the%
right%time?%I%personally%think%that%it%is%historical,%when%IT%people%first%appeared%in%companies,%working%in%their%
ivory%towers%far%far%away%from%the%business%considerations%and%dictated%the%business%on%how%they%should%work.%
We%tried,%without%a%lot%of%success,%to%create%a%new%kind%of%internal%position%call%Business%Analyst.%Their%job%is%to%
understand%the%business%needs%and%translate%it%to%an%IT%language.%It%seems%that%the%IT%language%is%so%difficult%
that%we%need%translators.%When%you%go%to%the%doctor%or%to%your%mechanic,%do%you%have%a%translator%with%you?%
No%I%am%sure%not.%They%do%the%effort%to%understand%what%your%needs%are%and%they%explain%to%you%what%they%do%
in%an%understandable%language%(anyway%they%try).%So%what%is%so%different%with%the%IT%guys?%Sometimes%math%
teachers%are%more%understandable.%

!
While%writing%this%article,%an%example%comes%to%my%mind:%A%manager%was%asking%the%IT%department%for%a%new%
server%with%a%SQL%database%for%a%special%project%(a%small%one).%His%target%was%to%setup%the%Database%to%compute%
some%results%and%when%finished%the%server%could%be%recycled;%it%should%not%take%more%than%10%days.%After%filling%
the%request%form,%detailing%the%reasons,%the%needs%and%the%approvals,%the%IT%department%took%about%2%days%to%
answer%that%it%would%take%4%days%to%setup%the%server%and%the%DB%and%gave%the%costs%(about%5’000$).%So%far,%
already%6%days%elapsed%before%the%business%project%can%start.%The%manager%took%his%laptop%at%home%and%went%to%
a%famous%cloud%service.%It%took%him%less%than%1%hour%to%get%his%Database%setup%for%less%than%100%bucks%for%a%
month%of%usage.%
And%this%without%loosing%the%time%of%filling%the%internal%order%form%and%justifying%the%needs.%What%else?%
In%general,%IT%people%are%not%used%to%information%management%and%business%concern.%And%now%we%have%to%deal%
with%internal%information%and%external%information.%%
By%the%way%we%didn’t%talk%about%applications%and%interfaces%(how%the%information%is%presented%to%the%worker).%
You%have%3%kinds%of%applications:%
%
%
The%first%one%is%used%because%it%is%the%internaVonal%standard%so%to%be%compeVVve%and%to%do%the%same%as%
everybody,%you%use%it.%
The%second%is%used%at%maximum%of%%20%%of%what%the%applicaVon%is%able%to%do.%But%you%pay%the%100%%of%
the%opVons.%
The%third%is%the%complicated%one.%The%applicaVon%needs%so%much%modificaVons%to%fulfill%the%worker%needs%
that%the%license%costs%are%much%more%lower%than%the%IT%project%team%to%tweak%the%applicaVon.%And%even%
a_er%years%the%worker%sVll%cannot%use%it%correctly.%
%
The% third% type% of% application% is% interesting% in% illustrating% the% gap% between% IT% and% information%management.%
Most%of%the%time%this%kind%of%application%is%first%chosen%from%a%feeling%(and%certainly%not%for%a%business%need,%
this%consideration%comes%much%later).%It%almost%always%starts%with%the%same%scenario,%the%CEO%or%any%CxO%hear%
something%from%a%friend%or%a%relative.%This%application%is%really%great%you%should%implement%it%for%your%business,%
…%blablabla…%Then%he%goes%to%the%CIO%to%see%how%to%implement%the%application%within%the%organization%(we%still%
haven’t%business%needs%defined%yet).%The%CIO%and%the%CFO%will%work%on%an%estimated%budget%(mostly%wrong).%
And%when% accepted,% the% CIO% takes% the% lead% initiate% the% project,% implies% his% teams.% And% after% a%while% start%
focusing%on%business%needs.%Even%if%the%application%is%great,%even%if%it%can%bring%better%tools%that%may%concern%
information.%Without%information%the%business%is%unable%to%perform%its%job.%Business%should%define%the%needs%
and% lead% the%project,%no?%Due% the%actual%approach,% some%of% such%project% I’ve% seen% took%more% than%10%years%
with%huge%teams%to%tweak%the%application.%
Some%applications%are%so%complicated%to%upgrade%or%change,%that%it%becomes%easier%to%deal%with%those%legacy%
systems%by%adding%multiple%layers%on%top%of%them.%%
%
But*the*sun*returns*
%
Last% day% I% was% thinking% about% information% management,% and% I% came% into% the% conclusion% that% information%
management%is%a%question%of%culture%and%feeling.%Let’s%explain%myself.%If%you%take%a%teenager,%I%can%still%find%his%
courses%in%the%mess%he%left%in%his%bedroom.%When%the%parents%have%a%clean,%wellcorganized%house.%On%is%a%pro%of%
search% and% the% other% is% a% pro% of% organization.% Two% different% cultures% of% information.% Let’s% take% another%
example;%a%Pakistanis%worker%will%need%wellcdefined,%structured%information,%while%a%French%worker%can%do%his%
job% with% just% some% peace% of% the% same% information.% Two% different% cultures% of% information.% % By% applying%
corporate%information%governance,%through%storage%and%applications,%some%of%the%workers%are%more%efficient,%
but%other%are%much%less%efficient.%
%
IT% departments% know% about% the% GAP,% and% they% tried% to% reorganize.% First% by% trying% different% hierarchical%
structures,% like% being% under% CFO% or% COO.% Then% by% trying% to% apply% standard% governance,% workflows% and%
processes% coming% from% well% known% frameworks.% Finally% they% changed% the% project%management% process% by%
using% different%methodologies.% But% all% those%modifications% didn’t% permit% a% real% deep% change% in% information%
management.%The%GAP%is%still%here.%By%the%way%adding%frameworks,%processes,%governance%and%workflows%leads%
in%leak%of%imagination.%%

!
Imagination%leads%to%innovation%and%improvements%focused%on%business%needs.%Imagination%should%be%in%the%
center%of%all%information%management%solutions%and%not%just%ideas.%%We%need%imagination%in%order%to%organize%
solutions% for%managing% so%many% sources% of% information% and% so%many% format% of% the% same% information.% The%
world% is% not% black% or% white,% or% 0% or% 1,% so% why% should% information%management% be% the% same,% only% storage%
should.%
%
We% already% saw% that% data%management%must% be% defined% by% the% business.% And% IT% language%must% change% to%
match%the%business.%To%handle%the%changes%we%can%see%3%new%talents%(according%to%a%MGI%report)8:%
%
%
Technology*support**
• Providing%the%support%of%the%
informaVon.%Working%for%
(and%not%against%anymore)%
the%business.%
Deep*analyLcal**
• Performing%staVsVcal%
analysis,%being%able%to%handle%
large%amount%of%informaVon%
to%derive%business%insights.%
InformaLon*manager**
• Being%able%to%analyze,%
interprete%and%challenge%the%
results,%and%take%the%right%
decisions.%
%
Some%organizations%already%work%organized%like%that;%think%of%Nuclear%research%or%Space%agencies.%
%
%
IndexaVon% Analisys%
*%PresantaVon%
*%ReporVng%
*%Connex%content%
*%Alerts%
*%PredicVons%
Deep%analisys% InformaVon%management%
Source%needed% InformaVon%needed%
Information%management%framework%(or%how%it%should%be)%
Raw%
Data%
%
Storage%
Technologies%support%
%
Some%technology%innovations%also%develop%slowly.%Did%you%ever%heard%of%Object%Oriented%File%System?%No.%It%is%
a%sort%of%file%system%with%the%ability%to%add%information%criteria,%like%the%database%index%(so%called%metacdata).%
Mostly% all% of% those% systems% use% a% database% for% the%metacdata% and% a% linked% file% system% for% the% information%
storage.% Search% engines% and% Document% management% systems% are% also% technologies% used% in% information%
management.%But%as%always%before%using%those%useful%tools,%it%is%first%a%human%question%and%of%how%to%work.%
Information% security% and% governance,% as% well% as% information% quality,% must% be% defined% by% the% business.%
Technology%support%must%take%care%of%the%information%integrity.%
%
All%those%effort%will%permit%to%definitely%define%the%information%as%an%asset.%And%by%having%assets%you%raise%your%
overall%value.%You%will%be%able%to%cut%down%your%costs,%being%more%competitive,%more%reactive,%and%even%being%
able%to%predict%the%future.%
%
According%multiple% reports% from%Ventana% Research% and% Channel% Insider,% by%managing% the% information% in% an%
innovative%way,%the%Return%on%Investment%is%very%high.%You%can%cut%your%costs%by%56%%while%increase%the%speed%
of%analysis%by%70%%and%produce%more%accurate%results%by%61%%or%even%enhance%decision%making%by%80%.%

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%
Cost%saving%
Reduce%unusefull%processes%
Produce%more%accurate%results%
Customer%experience%improvement%
New%product%innovaVon%
Increase%the%speed%of%analysis%
Redue%risk%
Disover%new%correlaVons%and%paYerns%
Retain%and%analyze%more%informaVon%
BeYer%factcbased%decision%making%
56%%
59%%
64%%
66%%
66%%
70%%
70%%
74%%
74%%
80%%
Benefits%of%information%management9%
%
Data*as*an*Asset,*Value*of*information*
%
Defining%information%as%an%asset%permits%to%manage%it%like%any%assets%managed%by%a%bank.%So%we%were%be%able%
to%manage%information%the%same%way%as%a%bank%manage%your%assets.%And,%as%any%asset,%information%will%have%
therefor%a%value.%
To%be%able%to%define%the%value%we%use%the%math%formula:%
%
!"#$%!!"#$
!"##$%!!"#$
≈
!"#$%
!"#$
!*
%
To% first% understand% the% value% of% information,% it% is% preferable% to%walk% thru% a%wellcknown% example,% and%what%
better%example%than%you%personal%information.%What%is%the%value%of%your%credit%card%information,%or%your%email%
history?%According% to%a%2011% survey%done%by%Aricent%and%Frog%design,%your% biggest%asset%value% is%your% social%
security% number% or% your% government% ID% at% $240.00% per% year% and% the% lowers% value% is% your% demographic%
information%at%$3.00%per%year.%And%the%overall%value%of%your%personal%information%is%$674.20%per%year.%
%

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%
Demographic%informaVon%
Contact%informaVon%(phone%number,%email,%mailing%
Social%profil%(hobbies,%interests,%religions%and%poliVcal%
Online%purshasing%history%
Online%adverVsing%click%history%
Health%history%(medical%records,%diet,%health%rouVnes)%
Web%browsing%history%
Physical%locaVon%history%(phone%or%car%GPS)%
Web%search%history%
Digital%communicaVon%history%(chat%logs,%text%messages,%
Credit%card%informaVon%
Social%security%number%/%government%ID%
%$3.00%%
%$4.20%%
%$4.60%%
%$5.70%%
%$5.70%%
%$38.00%%
%$52.00%%
%$55.00%%
%$57.00%%
%$59.00%%
USD/year%
Personal%data%value10%
%$240.00%%
%$150.00%%
%
Now%we%are%convinced%that%information%as%a%value%and%by%being%managed%as%an%asset,%we%can%easily%calculate%
this%value.%
As%we%saw%all%information%doesn’t%have%the%same%value.%For%instance,%government%and%financial%information%as%
a%very%high%value,%when%construction%or%administrative%services%are%much%lower.%
%
!
Information%value%vs%Risk11%

!
!
In%order%to%calculate%the%value%of%an%information%asset%we%have%to%consider%two%other%variables:%the%source%and%
the%time.%
The%source%will%determine%the%truth%level%of%the%information.%Even%if%trust%is%a%subjective%feeling,%we%all%know%
that%some%sources%of%information%don’t%verify%it%before%publishing%it.%For%this%variable%he%mitigation%factor%is%the%
risk%management.%The%question%is%not%shall%you%trust%the%information%or%not,%but%what%level%of%trust%should%you%
give%to%the%information%and%if%wrong%are%you%able%to%sustain%the%potential%risks.%
The%time%will%determine%the%value%over%time.%This%is%managed%by%the%information%lifecycle.%In%this%case%you%have%
to%manage% retention% time%of% information% and% the% value%over% time.%As% an% example% a%bank% transfer% as% a%high%
retention% time% but% the% high% value% of% the% information% is% short% in% time% counter% the% log% of% transactions%whose%
value%increase%with%time.%%
%
So*in*summary*
%
We%have%seen,%that%there%is%a%lot%of%time%wasted%due%to%the%mismanagement%of%information.%We%also%seen,%that%
due%to%the%GAP%of%understanding%between%IT%and%business%information%management%is%not%accurate%and%lead%to%
potential%lost%or%misusage.%
We%have%explored%some%clue%to%enhance%information%management,%by%defining%new%roles%or%talents%and%the%
value%added%return%on%investment%of%information%management.%Finally%by%defining%information%as%an%asset,%we%
saw%what%is%the%value%of%the%managed%information.%
And%finally%when%you%ask%manager%if%they%see%a%benefit%to%redefine%information%management,%you%see%that%85%%
of%them%answer%yes12.%And%you?%
%
InformaLon*management*benefits*
7%% 8%%
85%%
%
And%now,%welcome*to*the*digital*world*of*information.%
!!!!
Not%sure%
No%
Yes%
About*the*author*
Nicolas%Lecocq,%creator%of%Swiss!Data!Bank,!the!first!data!management!bank,%is%a%visionary%with%demonstrated%success%for%over%20%years%
in%creating%robust%information%management%architectures%and%infrastructures.%He%is%an%expert%in%strategic%direction%to%senior%management%
in% information% technologies.%His% skills% in%developing% strategic%plans% for%implementations% in% the% information%management%world% are%well%
known.%
% %

!
A%great%thanks%to%
IBM,%TATA%Consultancy,%Gartner%group,%Intel%Corporation,%McKinsey,%and%all%others%for%the%great%reports%and%documentation.%
Raymond%Félix,%Pascal%Simonetto,%Mario%Simoes,%Renatto%Lanzetti,%Pascal%Kotté,%Michael%Morris,%Dimitri%Tsiolis,%Nathalie%VogtcLecocq%for%
their%support,%inputs%and%reviews.%
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
1%% 4Office%automation,%Affordable%Document%Scanning%and%Imaging%Solutions,%http://www.4office.ca/smartcsolutions/documentc
managementcsolutionsc2/%
% Gartner,(report(on(Electronic(Management%
2%% Go%Anywhere,%Managed%File%Transfer%101:%What’s%in%it%for%me?,%http://blog.goanywheremft.com/2014/07/08/mft101cwebinarc
summary/%
3%% IBM,%The%Big%Data%&%Analytics%Hub,%http://www.ibmbigdatahub.com/infographic/wherecdoescbigcdataccome%
% TATA%Consultancy%services,%http://sites.tcs.com/bigcdatacstudy/tag/unstructuredcdata/%
4%% IBM,%Innovate%with%new%analytics%tools%and%technologies,%http://www.ibm.com/analytics/hk/en/whatciscsmarterc
analytics/innovatecwithcanalyticsctools.html%
5%% IBM,%Innovate%with%new%analytics%tools%and%technologies,%http://www.ibm.com/analytics/hk/en/whatciscsmarterc
analytics/innovatecwithcanalyticsctools.html%
6%% BACKUPSilo,%Online%Backup,%http://www.backupsilo.com/services.php?Backupc1%
7%% Data%Bits,%The%Cost%Of%Data%Loss%&%How%To%Avoid%It,%http://www.databitsnews.com/theccostcofcdataclosschowctocavoidcit/%
% Intel%corporation,%White%paper,%http://www.intel.com/content/dam/doc/whitecpaper%
8%% McKinsey%&%Company,%Big%data:%The%next%frontier%for%innovation,%competition,%and%productivity,%
http://www.mckinsey.com/insights/business_technology/big_data_the_next_frontier_for_innovation%
9%% Ventana%Research,%Big%Data%is%Broken%Without%Integration,%http://marksmith.ventanaresearch.com/2013/02/22/bigcdatacisc
brokencwithoutcintegration/%
% [ci]channelinsider,%Big%Data%Means%Big%Prospects%for%the%Channel,%http://www.channelinsider.com/storage/slideshows/bigcdatac
meanscbigcprospectscforcthecchannel.html%%
10%% Aricent%and%Frog%Design,%Smart%Home%Opportunity:%Balancing%Customer%Data%and%Privacy%
% More%With%Mobile,%http://www.morecwithcmobile.com/2013/06/pricescandcvaluecofcconsumercdata.html%
11%% McKinsey(Global(Institute,(report(on(Big(Data(
( MBA(Skool,(BIG%DATA%BIGGER%OPPORTUNITIES,%http://www.mbaskool.com/businesscarticles/operations/1206cbigcdatacbiggerc
opportunities.html%
12!! ZDNet,%Unstructured%data:%Challenge%or%asset?,%http://www.zdnet.com/news/unstructuredcdatacchallengecorcasset/6356681%

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