Star Plus Marketing - Nitin Nath & Deepali Pavagadhi

The evolution of STAR Plus-2009

Brand STAR Plus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CHALLENGES ,[object Object],[object Object]

APPROACH ,[object Object],[object Object],[object Object],[object Object]

YEH RISHTA KYA KEHLATA HAI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

YEH RISHTA KYA KEHLATA HAI – Jaipur Event

YEH RISHTA KYA KEHLATA HAI - Jaipur event

SHAURYA AUR SUHAANI ,[object Object],[object Object],[object Object],[object Object],[object Object],.

SABKI LAADLI BEBO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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STAR VIVAH ,[object Object],[object Object],[object Object],[object Object],[object Object]

AAP KI KACHEHRI ,[object Object],[object Object],[object Object],[object Object]

Marketing and PR milestones on the show : Taking the ‘Movement’ literally- Walkathon with Dr. Kiran Bedi in Indore, Ahmedabad and Lucknow with eminent social workers, educationists and media personalities joining in The pulse of Mumbai –the local trains were tabbed to buzz Aap Ki Kachehri movement. This train ride with Kiran Bedi attracted a huge number of viewers as they impromptu joined her in the movement. This was covered extensively by Mumbai media. AAP KI KACHEHRI

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AAP KI KACHHERI – Aap Ke Dawar – Walkathon in Lucknow & Train Ride in Mumbai

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Cities targeted through the Outdoor campaign were - Mumbai, Delhi, UP, Punjab, Gujarat. Journalists to be the fist ones to face Sach Ki Kursi - STAR marketing team gave yet another swing to the press conference by inviting key journalist in Delhi and Mumbai to play Sach Ka Saamna as it unveiled the format & concept, out for one & all! Approach

The Big Idea ! Saccho Ki Toli - Flash mob ,[object Object],[object Object]

SACH KA SAMAANA – Delhi Press Conference & SACCHO KI TOLI in Mumbai

TERE MERE BEACH MEIN ,[object Object],[object Object],[object Object],[object Object],[object Object]

TERE MERE BEACH MEIN Auction Coverage

SHRADDHA ,[object Object],[object Object],[object Object],[object Object],[object Object]

SHRADDHA Indore Activity with Nai Duniya

BAA BAHU AUR BABY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Baby & Birju Wedding in Ahmedabad

TERE MERE Sapne ,[object Object],[object Object],[object Object],[object Object]

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TERE MERE SAPNE - Migrant colony visit in Delhi - Sarju learning cooking & selling vegetables in Lucknow

Conclusion notes ,[object Object],[object Object]

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Star Plus Marketing - Nitin Nath & Deepali Pavagadhi

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