Tea Export Industry in Sri Lanka

Tea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tea Cultivation Areas Uva Dimbula Ruhuna Kandy Uda Pussellawa Nuwara Eliya

Target Market for Tea ,[object Object],The tea industry targets the both local and global market. ,[object Object],[object Object]

The Most Important Foreign Market for Tea Country Million kilograms Million pounds Percent of total CIS Countries 57.6 127.0 20 UAE 48.1 106.0 16.7 Russia 46.1 101.6 16.01 Syria 21.5 47.4 7.47 Turkey 20.3 44.8 7.05 Iran 12.5 27.6 4.34 Saudi Arabia 11.4 25.1 3.96 Iraq 11.1 24.5 3.85 UK 10.2 22.5 3.54 Egypt 10.1 22.3 3.51 Libya 10.0 22.0 3.47 Japan 8.3 18.3 2.88 Germany 5.0 11.0 1.74 Others 23.7 52.2 8.23 Total 288 634.9 100

Global Market for Tea ,[object Object],[object Object],[object Object],[object Object]

Tea Exporting Countries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Current Situation of Macro Environmental Factors (PESTLE) Technology Industry Political Natural Cultural Economic Demographic Social

Political & Legal Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Economic Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Price Decline

Demographic Environment ,[object Object],Demographic Distribution District Total population No. of estates Estate population % of population on estates Kandy District 258,432 625 81,476 31.53 Badulla District 129,000 130 15,555 12.06 Matale District 71,724 111 13,052 18.2 Kegalle District 105,287 40 3,790 3.6 Sabaragamuwa 92,277 37 3,227 3.5 Nuwara Eliya District 36,184 21 308 0.85 Kurunegala District 207,885 21 2,393 1.15 Matara District 143,379 11 1,072 0.75 Total 1,044,168 996 123,654 11.84

Social Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Natural Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Kandy District

Technological Environment ,[object Object],[object Object],[object Object],[object Object]

Cultural Environment Culture is the most basic cause of a person’s wants and behavior. Every group or society has a cultural influences or buying behaviors may vary greatly from country to country. ,[object Object],[object Object],[object Object],[object Object]

4 P’s ,[object Object],[object Object],[object Object],[object Object]

SWOT Analysis Strengths Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Opportunities Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

Group Members ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tea Export Industry in Sri Lanka

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