Wipro is a global IT services provider that delivers technology-driven business solutions. They employ over 40,000 people across various centers of excellence. Some of Wipro's key motivation techniques include developing and training employees to promote growth, a leadership program to identify leadership qualities, recognizing hard work, long service awards to recognize long-term employees, competitive compensation packages, medical benefits, and an employee stock option plan to incentivize employees and allow them to share in the company's success.

1. INTRODUCTION
Fifty years ago, motivation techniques were much different from today. Many people
question whether the motivation techniques of yesterday are still good today. With a
stable
economy, high standard of living, and a low unemployment rate, it may seem that not
many things can motivate employees today. However, greediness is part of human
nature. People always want more and never seem satisfied with what they have.
Nelson (1996) states that most motivational techniques are essentially the same as
in previous years. Perhaps, however, basic physical needs do not have as much
impact in motivating employees today. Other factors that have a tremendous impact
are recognition, respect, involvement, advancement, and interesting and meaningful
work
MOTIVATION STRATEGIES
Consider the motivational methods of a enterpuner .What if a manager did
everything he or she could, from a careful selection process to extensive employee
training, yet did not get the desired performance
from his or her employees? What else could a manager do? Different methods of
motivation may yield the answer. Many people believe that management cannot
motivate employees. Robbins and
Coulter (1996) state: "Many people incorrectly view motivation as a personal trait,
which they cannot change. It means some employees have it and some do not. Some
employees are motivated and some are not. Managers must create the environment
for employees to exert their efforts. We as managers must be approachable by the
employees in such a way that we can see and understand what our employees need
and want." If motivation is a personal trait, it is questionable whether one can
change a trait. Motivation has been defined as the "willingness to exert effort to
achieve the organization's goals, conditioned by this effort's ability to satisfy
individual needs"
WIPRO COMPANY PROFILE
Wipro Technologies is the No.1 provider of integrated business, technology and
process solutions on a global delivery platform.
Wipro Technologies is a global services provider delivering technology-driven
business solutions that meet the strategic objectives of our clients. Wipro has 40+
‘Centers of Excellence’ that create solutions around specific needs of industries.
Wipro delivers unmatched business value to customers through a combination of
process excellence, quality frameworks and service delivery innovation. Wipro is the
World's first CMMi Level 5 certified software services company and the first outside
USA to receive the IEEE Software Process Award.

2. Wipro’s complete range of IT Services addresses the needs of both technology and
business requirements to help organizations leverage leading-edge technologies for
business improvement.
Wipro takes charge of the IT needs of the entire enterprise. The gamut of services
extends from Enterprise Application Services (CRM, ERP, e-Procurement and SCM),
to e-Business solutions. Wipro’s enterprise solutions have served and continue to
serve clients from a range of industries including Energy and Utilities, Finance,
Telecom, and Media and Entertainment.
Wipro’s TIS is the largest Indian IT infrastructure service provider
Wipro’s Technology Infrastructure Services (TIS) is the largest Indian IT
infrastructure service provider in terms of revenue, people and customers with
more than 200 customers in US, Europe, Japan and over 650 customers in India. It is
powered by the expert skills of over 6,500 technical specialists and state-of-the-art
BS 15000 certified infrastructure for operations support.
A phased approach towards process standardization, process optimization and
process re-engineering.
Wipro BPO provides a broad range of services from customer relationship
management, back office transaction processing to industry-specific solutions. The
key element of services delivery is an integrated approach towards providing
increasing value over the entire course of our client relationships. This involves a
phased approach towards process standardization, process optimization and
process re-engineering
True value from technology requires an in-depth understanding of business strategy.
Today’s businesses need partners who can talk about strategy and technology in the
same conversation. At Wipro, we believe true value from technology requires an in-
depth understanding of business strategy. Our cross-industry consulting services
help you craft a vision for your organization and then provide a specific, practical
business and technology framework that will make that vision a reality. Our
consulting competencies spread across business, process, quality and technology
consulting.
We've developed a model called "Extended Engineering” that leverages synergies
across the value chain
As product manufacturers and platform vendors across the world strive to make
better products with shorter development cycles and reduced total cost of
ownership, we at Wipro Technologies partner with them to provide comprehensive
solutions in product lifecycle management and product realization. At Wipro, we've

3. developed a model called "Extended enginering" that allows you to leverage
synergies across the value chain and progress swiftly from concept to market. We
are now the world's largest contract R&D house for telecom, auto and electronics
MOTIVETIONAL TECHNIQUE
The motivation technique that was adopted by wipro technologies are describe
below.
1. DEVELOPMENT AND TRAINING
Wipro Believes In Overall Development And Individual Growth.
Potential Are Recognized And Opportunities For Further Learning Are
Provided.
2. Wipro Leadership Program
Grooming Of Technical Talents To Bring Out Leadership Qualities In Them.
Motivates Employees To Take Up On The Challenge To Successfully Lead
Teams And Organizations’.
Program Helps To Identify Specific Actions And Attitudes.
3. RECOGNITION
Hard Work Doesn’t Get Unnoticed.
Motivates Employees To Accomplish Greater Feats And Comforts For Rewards.
4. LONG SERVICE AWARDS
Wipro Takes Pride In Their Long Serving Colleagues.
Recognition Of Their Contribution Through A Comprehensive Reward
Programmes. example holiday packages with special facilities.
5. OTHER MOTIVATIONALTECHNIQUES OF WIPRO
Compensation Package. Aimed At Retaining Employees.
Medical Assistance Programme.
Wipro Employee Stock Option Plan. Employee Share The Reward Of Wipro’s
Success.
By Nihar Ranjan Mahapatra