Mobile Go Home - Welcome Multi-Context!

•

8 likes•4,994 views

Niels Anhalt

Design Business Technology

2

Source: http://www.gartner.com/it/page.jsp?id=1278413

The Mobile Revolution takes place
and will change the way we use the
web.

3

and the whole world is talking about
Mobile…

4

but,
that’s just the beginning
of the story…

6

We will never have back the time,
where we can concentrate on only
one device.

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Source: http://createordie.de/cod/news/Max-2010-%26ndash%3B-Adobe-erobert-die-vier-Screens-057350.html

Many concentrate on multi-screen
scenarios emphasizing the output
dimension of multi-device strategies.

8

But we also have to consider various
and multiple input options
http://www.plxdevices.com/plxwave/info.html

10

But we also have to consider various
and multiple input options
http://www.plxdevices.com/plxwave/info.html

11

And perhaps unexpected and unkown
combinations of input options

12

And perhaps unexpected and unkown
combinations of input options

13

and perhaps unexpected and unkown
combinations of input options

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and even unexpected and unkown
combinations of output options
Source: http://www.multiscreen-experience.com/?page_id=47

15

Multi-Device
=
Multi-Output-Options
+
Multi-Input-Options
(in any combination)

16

But should we focus on devices?
Or rather on users and their needs!

17

http://www.useit.com/alertbox/mobile-vs-full-sites.html

18

What does mobile mean?
On the rush?
Not much time?
ttp://www.flickr.com/photos/andertho/39059732/sizes/l/in/photostream/

19

On the rush?
Not much time?
Really?
http://http://www.flickr.com/photos/14589121@N00/247300743/sizes/o/in/photostream//

20

Are the three-fourths of Americans
that report they would use their
mobile phones in the bathroom
really mobile?

http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/

21

Mobile device = Mobile context
= on the rush = less content?

http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/

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Bild Couch / iPad

Is an iPad a mobile device, when
most of the user use within a
stationary wifi network?

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„Mobile“ Context
is not really defined.

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http://dictionary.reference.com/browse/context

What does context mean?

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CONTEXT OF USE WITHIN USABILITY ACTIVITIES
MARTIN MAGUIRE
Published in: Int. J. Human-Computer Studies (2001)

To analyse the circumstances
the „Context of use“-method
might help!

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Technical Enviroment
• Device (Hardware,Software)
• Network
• Other Equipment

Personal Physical
Circumstances Enviroment
• Knowledge, Skills
• Attitude,
Multi-Context • Weather conditions
• Movement
Motivation
• Noise
• Mental State

Social Enviroment
• Relation to surrounding people
• Amount of surrounding people
• Attitude of surrounding people

28

Source: http://www.gartner.com/it/page.jsp?id=1190313

context-aware
computing technologies
are on their way…

29

Mobile go home!
Welcome Multi-Context!

30

Thank you!
Niels Anhalt, member of the board
niels.anhalt@nexum.de
Tel. +49 221 56 939 4121
nexum AG
Maarweg 149 – 161, 50825 Cologne

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1. nexum AG is consultancy and agency for digital media. Mobile Go Home! Welcome Multi-Context! Niels Anhalt, Member of the board, nexum AG Berlin, 26th of May 2012

2. 2 Source: http://www.gartner.com/it/page.jsp?id=1278413 The Mobile Revolution takes place and will change the way we use the web.

3. 3 and the whole world is talking about Mobile…

4. 4 but, that’s just the beginning of the story…

5. 5 Welcome Multi-Device!

6. 6 We will never have back the time, where we can concentrate on only one device.

7. 7 Source: http://createordie.de/cod/news/Max-2010-%26ndash%3B-Adobe-erobert-die-vier-Screens-057350.html Many concentrate on multi-screen scenarios emphasizing the output dimension of multi-device strategies.

8. 8 But we also have to consider various and multiple input options http://www.plxdevices.com/plxwave/info.html

9. 9 http://leapmotion.com/

10. 10 But we also have to consider various and multiple input options http://www.plxdevices.com/plxwave/info.html

11. 11 And perhaps unexpected and unkown combinations of input options

12. 12 And perhaps unexpected and unkown combinations of input options

13. 13 and perhaps unexpected and unkown combinations of input options

14. 14 and even unexpected and unkown combinations of output options Source: http://www.multiscreen-experience.com/?page_id=47

15. 15 Multi-Device = Multi-Output-Options + Multi-Input-Options (in any combination)

16. 16 But should we focus on devices? Or rather on users and their needs!

17. 17 http://www.useit.com/alertbox/mobile-vs-full-sites.html

18. 18 What does mobile mean? On the rush? Not much time? ttp://www.flickr.com/photos/andertho/39059732/sizes/l/in/photostream/

19. 19 On the rush? Not much time? Really? http://http://www.flickr.com/photos/14589121@N00/247300743/sizes/o/in/photostream//

20. 20 Are the three-fourths of Americans that report they would use their mobile phones in the bathroom really mobile? http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/

21. 21 Mobile device = Mobile context = on the rush = less content? http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/

22. 22 Bild Couch / iPad Is an iPad a mobile device, when most of the user use within a stationary wifi network?

23. 23 Mobile Device Mobile Context

24. 24 „Mobile“ Context is not really defined.

25. 25 http://dictionary.reference.com/browse/context What does context mean?

26. 26 CONTEXT OF USE WITHIN USABILITY ACTIVITIES MARTIN MAGUIRE Published in: Int. J. Human-Computer Studies (2001) To analyse the circumstances the „Context of use“-method might help!

27. 27 Technical Enviroment • Device (Hardware,Software) • Network • Other Equipment Personal Physical Circumstances Enviroment • Knowledge, Skills • Attitude, Multi-Context • Weather conditions • Movement Motivation • Noise • Mental State Social Enviroment • Relation to surrounding people • Amount of surrounding people • Attitude of surrounding people

28. 28 Source: http://www.gartner.com/it/page.jsp?id=1190313 context-aware computing technologies are on their way…

29. 29 Mobile go home! Welcome Multi-Context!

30. 30 Thank you! Niels Anhalt, member of the board niels.anhalt@nexum.de Tel. +49 221 56 939 4121 nexum AG Maarweg 149 – 161, 50825 Cologne

Mobile Go Home - Welcome Multi-Context!

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